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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The marketing campaign that works most effectively for your class will be determined by your course's topic and the target group you're aiming at, however no matter who you're seeking to get into your class There's an important marketing fact that could boost the efficacy of your advertising campaign. It is the use of video marketing. It's among the most effective ways to interact with users on the internet.

If you're new to video, the idea may appear impossible to achieve, but do not fret! If you're equipped with the appropriate tools and an ounce of advice, you can make videos that perfectly reflect your strategy and capture the attention of your prospective viewers. Let's take a look at the specifics of video marketing and how it has become an effective marketing tool.

     What's the goal of video marketing?

Video marketing uses videos to help promote your business. That's it! It's incredibly easy and efficient. It's extremely simple and efficient. promo video is a form of video that has been created for marketing a specific event, product, offer or, as in your example, an online class. They are typically shorter (ours average around 15 seconds) and designed with only one primary goal in attracting fresh students, as an example.

To be honest the concept of video marketing is not something new. Video has been used by people for quite a while. The difference in the market today isn't necessarily the latest video technology but rather social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media platforms which offer a (relatively) advanced way for people to share ideas and stay in contact. Since all these social media sites are accessible via apps for smartphones and tablets, people can access them from any device at any time and from anywhere. This means that your course could be able to establish continuous connectivity with your targeted group.

     How has social media changed the landscape of video marketing?

As well as revolutionizing the ways people interact with each other and the world at large and with each other, social media has transformed the way that you can communicate with members of your target audience. reach. Contrary to radio and television, social media is never totally off. In addition, the quantity of people that video marketing through social media has the potential to be able to reach is staggering. Consider this:

     Are the benefits of video marketing are worth the time and effort it takes to produce it?

A short answer is resounding yes. To find out the complete response, let's take a examine how your target audience may be the perfect fit for the video marketing strategies you employ:

  • If you make videos that are well designed, it's possible to create an emotional bond with your class's intended audience members. Video clips can highlight certain aspects of the brand that are in tune to your target audience. Those that watch them may believe that they have a better understanding of your company better than they read the exact same information in written form. This is especially important if your course is an extension of your business.
  • Video is easier to understand than texts. By providing a visual for viewers to concentrate on the video, it is effective in communicating the message in a simple comprehendible method that integrates audio with sight, making it unforgettable.
  • Utilizing video marketing could boost your chances of getting viewers to purchase what you are promoting, which means that they're more likely to take part in online courses.

While engagement with target people is the ultimate goal of video marketing It is essential to examine the technical aspects of video marketing to see what is the best method to create the highest level of engagement. It's true that you won't create a relationship with your audience when they aren't seeing your work. There are several methods that video marketing could add more value to the promotional efforts of your courses through bringing your message to an increased number of people:

  • People love sharing things that resonate with them through social media. videos can be a convenient means for them to spread your message. If you are able to make video content that is valuable to your target audience members, they will feel compelled to share your content with their friends, family as well as professional networks. They will be more likely to enroll in your online training course.
  • Video marketing doesn't need the purchase of costly equipment, or a lengthy editing or editing process can use as a real-time marketing instrument (it's much faster to make videos than blog posts!). You may be surprised by the fact that you can to make a video for promotion and then publish it online within a matter of minutes (not hours) This allows you to create content for marketing that is interesting, relevant and interesting. This results in content users will love to post and share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the advantages that video marketing has brought us but there's an additional justification for why adding video into your school's marketing plan is an excellent concept: relevance.

As technology advances in the past, businesses must stay up to date with the most recent advancements to remain at the forefront of their target audience members. Video marketing is just one of the latest developments in the long line of technology advancements and marketing techniques. Actually, Cisco predicts that video traffic will make up 69% of all Internet traffic from consumers in 2017. Nielsen predicts the figure is 64%. marketers think that video is the main element in marketing plans.

These are my steps to put together promotional video:

Step One: PLAN

It is important to establish an concept of what you'd like to accomplish prior to spending time of an hour or more in the film.

  • Choose the objective the video will accomplish. What steps do you want the viewers to perform after watching your video? Take note of this! Get clear before you go more
  • What is the content you're looking for in your video? Include specific photos or video videos you'd like to incorporate.
  • What do you intend to compose? Include specific promotional offers events, details about the event coupons, details about the event, or a calls-to-action.

STEP 2 PRODUCE

Most people get stuck due to insufficient tech skills. But you don't really need technical skills any more! We make all of our promotional videos on our phones.

  • Decide where to make the video. Pick one of our favorite programs and you'll have the ability to create amazing video in five minutes. The top iPhone video applications are Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are paid-for while others are completely absolutely free. Some even provide templates meaning that you do not have to "design" everything. If you're not an technical expert, you might want to take a look at Flipagram initially, since it's an easy slideshow.
  • Include your images and text to the program of your choice. Make sure to use only your own pictures or images that you own permission to use. Don't steal images off of Google!
  • Want music? Certain apps come with built-in music beds, which will help make your video sound amazing. But, remember that the majority of the songs you have within your iTunes library are protected by copyrights. This means that you could face penalties if you use the music in your video without not having a license for the clip. (i.e. you could get threatened with being sued (i.e. the music you purchase could be blocked and your blog post could be blocked from social media sites - gaaaah!) My favorite place to purchase music or sound is the Audio Jungle.
  • After you're finished you can save the footage in your camera roll or email it directly from the app.

Be aware that should you post your video to Instagram, it must be within 3-60 minutes. Be aware that attention spans are limited... therefore, ensure that the video you upload is short.

Additionally, if you'd like your video to look professional across all platforms be sure to go with a square-cut crop. So, no one is obliged to flip their smartphone to watch the video.

Here's a sample of a promotional video of my class that I shared on Instagram (about 15 seconds in length):

Course Promo Video Example

STEP 3 3. PROMOTE

  • Upload your video to your social media channels with basic text and a link. Let your viewers know what they should do. (i.e. increase the impact of your video's call-to action)
  • Include the video on your YouTube channel and use it in blog articles or guest blog posts on other websites, or in guest blog posts.
  • Make use of the video whenever you're mailing advertising.

Do you have the knowledge to produce a video to advertise your course online?

Promo videos have been proven to be a successful way to boost the number of students who are enrolled in classes. Utilizing the applications that are listed above, they can be completed much faster than you can imagine. So give it a go and watch the engagement on social media explode!

If you have any concerns regarding creating a promotional video to advertise your online course, you can leave them in the comments section below. You can also download my video planner worksheet that can help you organize and create your future video!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids women entrepreneurs build their businesses and improve their branding and image. For tips on how to produce professional videos to promote your company without spending the most, take a look at her online tutorial, Easy Video Marketing for Small Businesses.

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