How To Create A Promo Video For Your Online Course

A marketing strategy that will be most beneficial for your school will depend on the content of your class and the audience that you're trying to reach, but regardless of who you're seeking admission to your class There's one thing which will enhance the efficacy of your campaign to market that video marketing is among of the best strategies to interact with online users.

If you're new to video, this might appear impossible, but don't worry! If you have the right tools and some direction it is possible to create videos that are precisely reflected in your course and capture the interest of your targeted public. Let's explore the nature of video marketing and the reasons why it's been deemed an effective device.

     What is the purpose of video marketing?

Video marketing is the use of videos to advertise your company. That's it! It's extremely simple and efficient. It's extremely simple and effective. promotional video is a specific video created to advertise the particular product or event like an offer, event or, as in your instance the case of an online class. Promo videos are usually brief (ours are usually about 15 seconds long) and share the exact same purpose on securing prospective students for instance.

In reality, it's not a novel method of using video for marketing. Videos have been utilized by people for a long time. The feature that gives the present landscape of marketing distinct isn't a new piece of technology and social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are all social media platforms that offer an (relatively) novel way to share ideas and remain connected. As all these social networks can be downloaded as apps for phones and tablets, users have access to them at any time and anywhere. Thus, your course can have potential for maintaining the connection of your targeted audience.

     What's changed since the advent of social media? how do you market your videos?

Alongside revolutionizing the way individuals interact with each other. Social media has also altered how you communicate with members of the audience that you're trying to connect with. As opposed to radio or television the social media channel isn't totally off. Furthermore, the amount of individuals that video marketing through social media has potential for reaching is staggering. Consider this:

• Based on Statista Statista, the majority of those living in the United States has a social online profile.
• In December the year 2015 has seen around 59 billion individuals are active on Facebook. Out of the 1.59 billion active users, 1.4 billion are actively engaged with the site via their smartphones.
• Instagram had more than 400 million users active in September 2015.
• Although they are smaller when compared to Facebook and Instagram, Twitter, Google+, LinkedIn, Pinterest and Snapchat each boast over 100 million people.

     Do the advantages from video marketing really worth the energy it takes to produce it?

The short answer is a definite"yes. For the long answer, let's first look at what your potential audience is an ideal fit for the videos you use to promote your business:

• When you produce videos using top-quality content, you can make emotions with the intended audience members. Videos can bring out features of the brand which are relevant to the people who watch your videos may believe that they are familiar with your brand better than if they were to take the information in a written format. This is especially important when your business is extending through the courses you run.
• Videos are more digestible more easily than texts. Because it provides a visual element that people are able to focus on, video marketing allow you to communicate your message in a simple accessible way, combining sight and sound--making it more memorable.
• The use of video marketing can increase the propensity of target customers to purchase the product or service that is being advertised, which means people are more likely to enroll in your online course.

Engagement with your target audience members is certainly the ultimate goal of videos marketing, it is important to look at the technological aspects of video marketing to find ways to create this participation. It isn't possible to create a relationship with your customers who don't see the video you've created. Below are a few methods that video marketing can provide additional value the promotional efforts of your school by getting your content more prominent to a greater number of people:

• People enjoy sharing posts that resonate with them through social media. Video content can be a great means for them to communicate your message. If you are able to produce video content marketing material that will benefit the people who are your customers and will be keen to share your videos with their families, friends, as well as professional networks. They will more likely join the classes you provide online.
• Video marketing doesn't require expensive equipment, and a great deal editing, it could be utilized to promote your products in real-time (it's much faster to produce videos than certain blog content!). It's true that you can make a marketing video and post it in a matter of hours (not hours) That means it is possible to continually produce video content for marketing that is engaging, informative and unforgettable. It results in viewers who will enjoy and be more likely to share it.

     Can video marketing keep your course relevant?

In addition to the advantages of using videos for marketing we've discussed, there's a further reason to add the use of videos in your promotional strategy is a good idea. It's relevance.

As technology has advanced in the past, companies must stay current with the latest technologies to keep up to date with their target audience members. Video marketing is just another step in a long string of technological advances and tactics for marketing. In actual fact, Cisco predicts that video content will make up 69 percent of Internet consumption by consumers in 2017. Nielsen estimates at least 64% marketers experts expect video to be a fundamental aspect of marketing strategies.

Below are the steps I take in putting together promotional videos:

STEP ONE: PLAN

It is essential to have an outline of the things you'd like to accomplish prior to making any investment in the video.

• Choose the objective that you want your viewers to take away from the video. What are the actions you want viewers take after viewing the video? Note it down! Make sure you unwind your thoughts before moving further
• What content do you need in your video? List specific images or video videos you'd like to incorporate.
• What kind of content do you wish to include? List specific promotions or event details, coupon codes or calls to take action.

STEP 2 STEP TWO PRODUCE

This is where the vast majority of people find themselves due to a lack of technical skills. You don't actually need tech skills anymore! We make all of our promotional videos on our smartphones.

• Decide where to make the video. Utilize the top applications and you'll be able to create a stunning video in five minutes straight. The top five iPhone video games include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. There are some paid for but others are free. They even provide templates so you don't have to "design" anything. If you are tech-challenged Try Flipagram initially since it's just a simple slideshow.
• Include your images along with your personal information to the application that you like. Make sure to use only the images you have taken or which you are legally entitled to utilize. Make sure you don't copy images from Google!
• Want music? Certain apps have built-in music beds which can aid in making your video sound amazing. Be aware that the vast majority of the music available on the iTunes library are protected under copyright. You could be subject to penalties if you embed music in your video and do not have an authorization to make use of the clip. (i.e. it is possible to be sued, and your sound could be censored, and your music may be blocked from social networks Gaaaahhh!) My top choice for buying music or sound effects is the Audio Jungle.
• When you're finished, save the footage to your camera roll or send it out directly through the app.

Be aware that when you plan to upload your video to Instagram the post must be at least 3 to 60 seconds long. Remember that attention spans can be short... thus ensure your post is short.

In addition, if you'd like your video to appear good on all platforms, stick to a square-cut cut. This means that everyone must switch their phones to view the video.

Here's a sample of a video for promoting the course I posted on Instagram (about 15 seconds):

STEP THREE STEP THREE: PROMOTE

• Upload your video to your social media platforms by adding a brief text message along with a link. Tell your followers what they should do. (i.e. in order to strengthen the video's call-to action)
• Upload the video on your YouTube channel. You can incorporate it into Blog posts or guest post in other blog posts, or even in guest blog posts.
• Include the video within your marketing emails.

 Do you have the skills to create an advertisement video to advertise your online course?

Promo videos are a proven way to grow course enrolment. When using the apps that we have mentioned, they can be done much quicker than you imagine. Give it a try and watch the engagement in your social media grow!

If you have questions regarding creating a video promotional for your online course, post them in the comment section down below. You can also download my Video Planner Worksheet which can help you plan the video you'll make next!

Julie Ball is the Founder of Grow Web Marketing, a marketing company that assists women entrepreneurs expand their businesses as well as their image and branding. If you're looking to understand how to produce professional videos for your business, without having to spend money, take a look at her online course Easy Video Marketing for Small Businesses.

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