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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The campaign for marketing that will work the best for your program will be heavily defined by the topic of the course and also your target audience nevertheless, no matter who is looking to enroll in the course it's true which can help your campaign: video marketing is one of the most effective strategies to engage with online users.

If you are new to video production, it could seem overwhelming, but don't fret! If you have the right equipment and direction it is possible to make videos that accurately reflect your strategy and catch the attention of your intended viewers. Before we get started take a look at the premise of video marketing as well as the reason why it's recognized as a powerful tool.

     What's the point for video marketing?

Videos are used in video marketing to promote your business. That's it! It's super simple and extremely effective. It's very simple and extremely successful. Promo video is a type of video that has been designed for promoting a service, event, product or even offer and, in the case in the instance of an online class. These videos tend to be short (ours usually last about 15 minutes) and focus on only one primary goal on registering prospective students for instance.

Sincere the concept of video marketing is not new. The use of video has been around for a long time. The thing that is making the present landscape of marketing unique isn't really new video technologies, it's simply social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the popular social media sites that provide the (relatively) contemporary method for users to exchange ideas and remain in contact. Since these social media sites are accessible as apps on phones and tablets, users have access to the sites in any place and at any moment. Therefore, your program could be able to provide constant connectivity to your target segment of students.

     What's changed in the world of social media? the world of marketing via video?

While also revolutionizing the ways people interact with one another Social media has also changed how you communicate to the people in your group. In contrast to radio or television, it's not dead. In addition, the volume of people that video ads via social media has the ability to reach is astounding. Think about it:

     Are the benefits that video marketing brings is worth the effort it takes to produce it?

A short answer is resounding yes. To get the full answer Let's look first at some of the main reasons that the people you're trying to reach could be successfully reached by videos you use for marketing:

  • If you create videos that contain top-quality content, you could create an emotional connection with the course's viewers. Videos may bring out the brand's attributes that really resonate with your target audience, and viewers who view the videos might feel that they have a connection with the brand's image more than they had to read notes in writing. This is particularly important for courses that are an extension of your business you operate.
  • Video is easier for people to read than text. Because it provides an element of visual that people are able to concentrate upon, videos marketing is able to communicate your message in an easy and digestible manner that combines audio and sight, making it engaging.
  • Videos can boost your chances for customers to purchase the product that you're promoting. This means people are likely to take part in your online course.

While engaging with your targeted individuals is the aim of any video marketing campaign, it's important to consider the details of marketing via video to determine how you can get the most engagement. There is a good chance that you will not make a lasting impression on people who don't engage with your video. Here are some strategies that can enhance the marketing strategy for your courses to get your message out to a larger quantity of viewers:

  • People love sharing things they like through social media. videos are a great means for them to spread your message. If you produce video marketing content that is beneficial to the people who are your customers and they'll be eager to show the video to their family, friends as well as professional networks. They'll be more likely to join the online courses you offer.
  • Because video marketing doesn't require costly equipment or a lot editing or editing skills, it's able to use to advertise your product in real-time (it's easier to make videos than certain blog posts!). You may be surprised to learn that it's possible to create a marketing video to post within only minutes (not hours) which implies that you are able to continually create video content to promote your business that is relevant, informative and fascinating. This results in content users would be more likely to share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

Apart from the many benefits of using video marketing that we've already mentioned, there's another fundamental advantage to adding the use of video marketing in your marketing plan is a good option: relevance.

As technology has advanced over time, companies are required to stay ahead so that they can be on the forefront of the people they want to reach. Video marketing is one of the latest developments in the long history of technological advances and marketing techniques. In reality, Cisco predicts that video content will account for 69% of the web traffic for consumers by the year 2017, as well Nielsen believes the 64% marketers think that video will be a key element of strategies for marketing.

These are the steps that I use when putting together promotional videos:

 Step 1 PLANS

It is essential to establish an understanding of the things you're hoping to achieve before spending the time and effort needed to produce the video.

  • Find out the reason for the film. What are the actions you would like viewers to do after watching your video? Write it down! Make sure you are in good order before you proceed
  • What kind of content will you need for the video? Create a list of most relevant images or videos that you'd like to incorporate.
  • What would you like to create? Include specific promotional offers or events information, coupons codes, or calls-to-action.

STEP 2 STEP 2: PRODUCE

That's the place where most people get stuck because they lack technical skills. It's not necessary to have technical knowledge no more! All of our promotional videos made with our phones.

  • Select the best place to make your video. Make use of one of our top apps and you'll be able to create a stunning video in five minutes or less. The best iPhone video games include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are paid, some are free. They even have templates available that means you don't have to "design" everything. If you're not a technology specialist, you might want to try Flipagram initially since it's a simple slideshow.
  • Drop in your images along with the text that you like. You must use the photos or images you have created yourself, or ones which you have the right to use. Do not steal pictures from Google!
  • Want music? Certain apps have built-in music beds that can aid in making your video be awe-inspiring. However, keep in mind that the majority of the songs you have in the iTunes library are protected under copyright. This means that you could face sanctions if you include these songs into your videos, without a permit to make use of the clip. (i.e. you could get (i.e. you could be sued) (i.e. the music you play could be banned, and your music might be banned from social media sites - gaaaahhh!) My favorite place to buy audio or sound effects is the Audio Jungle.
  • When you're done you'll be able to save the footage in your camera roll or upload directly to the application.

Be aware that if going to upload your videos on Instagram you must make sure it's between 3 to 60 seconds. Keep in mind that attention spans are short... therefore, keep your video brief.

If you wish your videos to appear stunning on every platform, make sure you go using an asymmetrical crop. This way, nobody is forced to turn their phone for the video to be viewed.

Here is an example of the video I used to promote the course I posted on Instagram (about 15 seconds in length):

Course Promo Video Example

 STEP 3 3: MARKET

  • Upload the video to your social media platforms along with a few words along with the hyperlink. Tell your audience what to do. (i.e. to reinforce the video's call-to-action)
  • Upload the video to your YouTube channel, and embed it in blog articles as well as guest posts in other blog sites, etc.
  • Include the video in your marketing emails.

Do you have the skills to make an advert video to promote your online class?

Promo videos can be a great way to grow course enrolment. Utilizing the applications mentioned above, they are much easier than you imagine. So give it a go and see your engagement with social media grow!

If you have any concerns regarding creating a video promotion to promote your online course you can leave them in the comment section below. It is also possible to download my Video Planning Worksheet to aid you with planning your next video!

Julie Ball is the Founder of Grow Web Marketing, a marketing company that assists female entrepreneurs in growing their businesses and also their branding and image. If you're interested in learning how to create high-quality videos to promote your company without spending the most time and money, check out the class she offers called Easy Video Marketing for Small Businesses.

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