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How to create a Loyalty Program using WordPress (7 Strategies)

Jul 7, 2023

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One of the most effective methods of increasing your customer retention is to develop the loyalty program. It can however be laborious. Plus, if you're not very tech savvy it can be difficult to be able to figure out where to start.

It's a breeze to create a loyalty program using WordPress. It is possible to set up several levels and create an points system and offer discounts to the most valuable customers, and much more.

In this blog this article, we'll take a deeper review of loyalty programs and discuss the tools you'll need to create one. In the next post, we'll look at seven ways to build a loyalty program with WordPress. Let's get rolling!

An introduction to loyalty programs

  • Rewards new members who sign to create an account.
  • Recognize members who have renewed an existing membership
  • Provide perks for students who successfully complete the course or who earn an average score on a test that is above an amount of points
  • Rewards customers who have returned with a new purchase

This kind of thing.

Concerning the final strategy, an alternative involves allowing shoppers to collect points with each purchase.

Rewards could be any number of things. These could be free goods, early access to sales, exclusive coupons or badges. or anything else you could come up with.

When you boil it down to it, rewarding customers gives them the incentive to purchase, renew an account or join.

Also, loyalty programs are profitable.

For example, you might create fun games and competitions so you can give customers the opportunity to collect additional points. In this way, you will be able to make your business stand out from competitors.

Not only that it shows that you value customer support. It's an excellent method to thank them and express your gratitude. This means that you'll be better able to build strong relationships with customers.

What tools are required to create a loyalty program

Before starting Here are some easy-to-use instruments you can employ to build your loyalty program quickly and easily.

WordPress

WordPress is an open-source content management system (CMS) perfect for creating and publishing content.

Because it's simple to use, it is the most used CMS around the globe. Therefore, you'll be able to install WordPress your self for free.

Once you've got WordPress set up, you can utilize it to develop your own business-related website (and an incentive program). As WordPress is extremely flexible allows you to add blogs as well as landing pages, digital images, digital files coupons, and much more.

Once you have installed WordPress, you can use plugins to expand your website's capabilities.

is pretty much the gold method of establishing and running an loyalty program with WordPress. It's simple and fast.

MyCred

MyCred is a game-based plugin that seamlessly integrates with . It allows you to build loyalty programs based on points, which are sure to entertain and engage your audience.

How to create a Loyalty program using the WordPress platform (7 Strategies)

With all the tools you require, let's take a glance at the 7 easy (but effective) methods to build a customer loyalty program using WordPress!

1. Create Program Levels

A great way to create an incentive program for loyalty is by using different high-end levels. It is referred to as an echelon loyalty program.

It's no surprise that tiered loyalty programs have become so well-known, as they provide a 1.8-times greater ROI (ROI). They also let you identify and categorize the most valued customers.

The tiered programs have also benefits of creating an atmosphere of fear, which may encourage clients to take on the highest level.

Still, it's a good idea to make your program accessible to everyone (at least under the surface). So, people who can't afford to spend excessively are still able to join.

Fortunately, with you can build this kind of loyalty scheme without difficulty. To get started it is necessary to set up several membership options.

This way, users are able to upgrade and downgrade between your program levels. This also makes it easier for clients to assess the various levels and benefits.

For example, customers at the top of your program may receive bigger discounts, or be gifted more complimentary products. It's also a good suggestion to create rules to limit access to the content of your website:

This is a useful feature if you plan on offering high-quality content in your course like webinars, articles or even courses.

2. Install a Points system

Establishing a system of points enables customers to gain recognition and be rewarded for their efforts. While points can be a great option, you might be able to reward your members with ranks, badges, and other.

One of the reasons why this is so effective is due to the fact that it will make your event more interesting and fun. For instance, you can make leader boards that members are able to display how many points they've collected.

There are many ways to earn points on your site. For example, you might award points when the creation of a new member or when an existing membership renews.

3. Create a Referral Program

Additionally, it allows you to establish close and meaningful relationships with your members. For you to start this referral scheme, you'll need to make use of a platform such as Easy Affiliate:

After it's been installed, you can utilize Easy Affiliate to generate referral hyperlinks for your customers. So, they'll use their own custom affiliate URL to their referrers as well as track who actually purchases or enrolls in your program.

After that, you may pay members a commission or a fixed-rate fee for each successful referral:

If you're rewarded members in other ways, you can adjust the amount in the range of "0". You can, for instance, offer coupons to members as well as premium content or loyalty points.

4. Incorporate Webinars into your program

While you can reward customers with monetary rewards and offers, it is possible to give them something completely unique. You could, for instance, establish a tier-based loyalty program that allows your most loyal customers can access premium information.

If that's the case you should consider webinars as one of the most entertaining types of content you can provide. The format gives you a chance to educate and inspire your audience. Additionally, the live-in-person nature of webinars can allow participants to build more personal connections with your members.

Furthermore, it's a very flexible plan. Since you decide the date, time, and other details that you can select the method which is most suitable for your needs. For instance, if you're an influencer on social media working a 9-5 You might want to do an interactive Q&A on the weekend.

In contrast, if you're an industry expert, you might want to hold conferences, too. If this is the case, you could record your video in order to be accessible throughout the all hours of the day. This is more convenient for customers.

5. Start a Podcast for Members Only

Podcasts have been growing rapidly in the past few years. In fact, 82 million people watched a podcast during the year 2021. In addition, the number will likely to rise to 100 million before 2024.

So, a podcast could be a great alternative to a loyalty program. By enabling it, you can make the program so that your most loyal customers can gain access to exclusive audio material.

This plugin is free that allows you to automate all subscriber management processes and build a vibrant community. You can, for instance, configure your loyalty program so that, when customers sign to join, they'll be added to your podcast as an individual subscriber.

6. Provide VIP Deals

Rewards that aren't monetary can be extremely effective, but you might prefer financial rewards to encourage customers to join your loyalty program. If paying an amount of commission isn't feasible for your company it is possible to give exclusive VIP discounts:

In addition, in order to keep customers interested, you could hand discounts to those who earn some amount of points. Additionally, you could reward customers for progressing into the next level of your program.

7. Create a Library of Resources

The resource library is a great method of organizing and storing lots of resources for your customers. When your content is easy to locate, access and browse, it creates a stellar User Experience (UX).

You might want to compile digital materials such as webinar recordings, eBooks, blog posts, recipes as well as checklists, guides and many more. So, once clients log in to their account it's simple and quick to access all of the resources you have:

To get started it is necessary to set up a custom web page in WordPress. It will serve as the central point for loyal program participants, and will contain all of the necessary information.

Conclusion

For a quick recap, here's how you can create an incentive program to reward your customers using WordPress:

  1. Set up a points system by using MyCred.
  2. Start a referral program with the Easy Affiliate.
  3. Incorporate webinars into your programming.
  4. Start a private podcast.
  5. Offer VIP deals.
  6. Create a resource library.

Do you have any questions regarding how you can create loyalty programs using WordPress? Tell us via the comment section below!