How to Add Schemas on WordPress (Zero Coding required)

Contents

•     What Is Schema Markup?
•     Why is Schema Markup Essential?
•     Introducing Mr. Rich Snippets
•       Rich snippets on the backend
•     How can I add Schemas to WordPress
•       Step 1: Install AIOSEO
•       Step 2 Enter Your Company's Details
•       Step 3 Configure your Schema Settings
•       Step 4 Set and edit Schema information
•     Conclusion
•       Get Today!

Reader Disclosure

Are you looking for a way to improve your WordPress website's search engine ranking and draw more traffic to your site? A good strategy is to use schema markup.

If you've ever looked at website schemas, you might be being intimidated, particularly if you're not a coding wizard. But we're here to demystify the entire process.

Stay tuned as we discuss the meaning of schemas, how they work, and how you can integrate schemas to WordPress without any coding required.

What exactly is Schema Markup?

Most of the content produced by us as humans can be described as unstructured data. Whether it's a video blog, article, or a chat via social media, search engines need to be able to comprehend and process it.

Schema markup is type of structured data which clearly informs search engines what your contents are about.

The year 2011 was the year that top search engines, including Google, Yahoo, Bing, and Yandex (yep it's an actual thing) came together to develop a common schema markup that could be used across all their websites.

Together, they developed Schema.org, a complete library that includes a variety of schema types as well as their schema markup language need to use these types.

What is the reason Schema Markup Important

Schema markup can be a huge deal for the search engine optimization (SEO).

If you take the time to add schemas, you're scratching search engines' backs, and providing them a tasty morsel of information they can easily process.

In exchange, they'll prioritize your page in search results webpages (SERPs) in comparison to your competitors' pages that don't include this information.

And if you're really fortunate, you could be rewards in the form of large snippets of information.

Introducing Mr. Rich Snippets

No, it's not the name given to a film noir detective. The rich snippets of information are actual nuggets of information shown on SERPs which look amazing and make your brand to stand out.

Like these:

Look familiar?

There are many instances of rich snippets. Google supports the following schema kinds for providing snippets of their search results:

• Articles
• Books
• Breadcrumbs
• Carousels
• Courses

• Datasets
• Questions and Answers on Education
• Employer aggregate ratings
• Estimated salaries
• Events
• Fact checks
• FAQs

• How-tos
• Image metadata
• Jobs postings
• Learning videos
• Local business

• Logos
• Math Solver
• Films
• Practice issues
• Products
• Q&As
• Recipes
• Review snippets
• Search boxes for Sitelink

• Software apps
• Speakables
• Videos

Sidenote The process of creating schema markups doesn't guarantee the page will appear as a full snippet of text, but it does give you an opportunity to stand a chance.

Rich snippets of text aren't only great for business, but help improve search results for people using search engines.

As an example, with this video clip it is possible to navigate directly to the part of the video important to you directly off the page of results.

Snippets also appear for voice search results.

Rich snippets on the backend

Rich snippets look amazing in the front end, and we're sure that you'll love it. But schema markup is a different story.

Have we ever mentioned some of you are scared of models? If you didn't know which schema we were referring to check out this article...

Yep. But don't worry! We'll show you how to add schema to WordPress using zero coding.

In any case take a look at this article to get the lowdown.

How do I Add Schemas to WordPress

Since you've created an WordPress website, that means that you're in possession of many plugins designed to help you avoid scary codes completely.

AIOSEO is a great tool for generating schemas. AIOSEO, you can set your schema's parameters to automatically generate schemas to save the time of tedious information entry.

Most importantly, AIOSEO enables users to quickly and easily create schemas for their content and courses.

We'll show you how to create AIOSEO in order to make it simple and quick to integrate schemas into your WordPress website too.

Step 1: Install AIOSEO

Before you do anything else, you need to include the AIOSEO plugin.

• Once you've signed up, copy your license key from the purchase confirmation email.
  
• Next, add the AIOSEO plugin to the WordPress dashboard.
  
• After that, go to General Settingsand paste your license key within the License Keyfield.
  
• Connect to activate it. Connectto activate it, and you're ready to go!

Step 2: Enter Your Company's Details

The next step is to input your company's information. This is so AIOSEO will automatically enter the basic information when you generate schema.

• On your WordPress dashboard, navigate to search appearances. In the Global Settingstab scroll to the Knowledge graph.

• Input all areas. In most cases, you'll want to select Organizationunless such a case, as if you're an individual entrepreneur running an online blog.
  
• Remember to include your logo, and make sure that you save your changes.

Step 3: Setup your Schema Settings

Let's next modify your schema settings to create the default schema types for each part of your website.

• Go back to the top of the page and then click the Content Typestab. You'll see different sections for different types of content on your site. If you're a member will see areas that are for Groups, Memberships, Quizzes,and Courses.  
  
• For Posts, select from the Schema Markuptab.
  
• Choose the correct standard schema markup in the drop-down menu. In this case, for instance, the articles on our baking site are recipes, so we'll select recipe recipes.

• If you have an online blog, you'll need to pick the option "Article"from the drop-down menu. You'll then be presented with three options: Blog Post, Article Blog Post as well as News Article. Select the one that makes sense.
  
• Repeat with different post types on your site.
  
• Remember to Save Changes!

Now you're set up to auto-generate schema for your WordPress website!

It is possible to manually alter the schema type on specific pages. Therefore, don't fret if for example, your posts contain a mixture of recipes and articles. You can also modify the schema to add extra information.

Let's take a look at how to do that now.

Step 4: Create and edit Schema information

Recipes

• Head to the page you want to edit within WordPress and scroll to the very bottom to view the AIOSEO Settings section. Click on the Schema tab.
  
• Sometimes, the most common Schema that's in use isn't the one you want. If this is the case, hit the trash can icon.

• Confirm you want to delete the schema.
  
• After that, click Create Schema.  
  
• This will bring up the Schema Generator.  
  
• Select the schema you want by clicking the + icon. In this case we'll add the Recipe schema.

• Now it's time to add or edit the schema's information.
  
• The name and Description fields will automatically be populated with your post title and a post excerpt, However, you can change them by simply deleting them and typing your personal information.

• Incorporate Ingredients individually by hitting enter for each item. This can help those seeking recipes using specific ingredients.
  
• Input the dish type, Cuisine Type, and Keywords fields as well as nutritional information, and preparation time.
  
• Upload an image. If the site is presented as a rich snippet, that's the image displayed.
  
• Additionally, you have the option of adding detailed instructions.

• Once you're done clicking, you can Update Schema (if you're editing) or Add Schema when you're generating an entirely new schema.
  
• Make sure to scroll to the top of your page then click Update.

Ta-dah! You're done! Zero coding, zero fuss.

Videos

Let's take a look at a different schema type... video!

• The next time, make sure to click on the + icon on the right side of the Videoin in the Schema Generator.
  
• The options for the first two are identical. You can either choose an automatically generated Name or Description from the Post Titleand Post Excerptor delete them and write your own.
  
• You can add a link to your video, either as a Content URL, or an Embed URL. Search engines favor URLs that are content-related. However, if you're using the YouTube link, you'll need copy it and paste it to the Embed URL.

• Incorporate the date of the upload.  
  
• Please indicate whether or no the video is family Friendly.  
  
• Upload a Thumbnail URL.
  
• All that's left is to press add Schema, updateyour WordPress page and you'll be good to go!

Courses

Here's one for you Course creators who are out there.

AIOSEO recently added more courses on their catalog of schema kinds!

• In your WordPress dashboard, head to the menu > Courses and then click on the course you want to edit.
  
• Go to and then the AIOSEO settingssection near the end of the page Click on the Schema tab.

• You can see that we've already created our default schema type to the Course. You can do this by doing step 3 and then changing the course section under the Content Types tab.
  
• Or, as you know already, you may simply click Generate Schemaand hit the + symbol next to Course in the Schema Generator.
  
• Click the pencil icon to change the schema.

• Similar to other types of schemas as well, like other types of schema, Name and Description fields are automatically filled with the post title as well as Post Excerpt, but you can manually edit these.
  
• You can simply leave the provider area blank If you're the provider of courses. This applies to sites that offer courses from multiple organizations.

• If you leave this section empty, the course schema will include the course's details as well as the logo you set up at step 2 in this blog. If you offer courses from several providers, you need to fill in the details of the service provider that you're using for the course you're editing.
  
• And that's it! Press on the red button to update your Schema button. Update your WordPress webpage and course schema has been set.

Conclusion

By adding schema markup on your WordPress website can help boost your search engine ranking and bring more traffic to your website.

By using the  software, you are able to easily set up your schema settings and create schemas for every section of your site.

So don't be intimidated by schema markup - follow our simple guide and start reaping the benefits of better SEO today!

Got any other tips on how to add schema to WordPress? Tell us about it via the comment section in the bottom of this post.

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