How MapTiler increased the number of countries that they sell to By Using Strategic Partnerships (see below).
Between 2015 and 2020, MapTiler expanded the number nations in which it is a customer. It is a Swiss-based SaaS company is now helping companies, government officials, as well as SMBs across over 120 countries by providing APIs for maps for web and mobile developers.
I had a chat with Tom Armitage, MapTiler's Senior Technical Writer, about how MapTiler utilizes strategic alliances to increase its customer base across the globe.
1. Utilize Affiliates as Local Sales Partners
MapTiler manages documentation for developers in English as the principal international business language and it is extremely useful for the majority of users.
"But there are certain countries which prefer to do business in a different manner," Tom explained. "Maybe the developer documentation is great, but they'd like to be guided by someone who can speak the language of their region."
This is why Tom's team looking for affiliates that can become local MapTiler experts. By understanding the local indigenous cultural and language, they will become a one-stop source to localize sales and marketing help.
MapTiler has witnessed the growth of revenue, which is notable for countries that have ongoing affiliate relations. For Japan as an example after they incorporated the services of an affiliate in Japan the sales of their business in Japan are up by more than 300%.
This will help improve sales and increase revenue in new markets.
2. Look for Partners at Global Events and on social media
MapTiler is committed to participating in conferences for developers or any other that promote branding awareness. "We are a very active team of staff who are out there making connections every day speaking to people and educating them on how our incredible cartography could improve their services."
But the team also uses meetings in person to find partners and establish strategic alliances with other companies.
Industry events and conferences could be helpful in order to expand your horizons and find out the people you can work with. If you're looking for something specific the internet could aid you.
"If we believe that the nation in need of this level of service, then we'll take into consideration companies who might offer that services to us. Sometime, they contact us through our website, however, we also communicate our messages via social media platforms that are seeking affiliations with companies."
MapTiler offers the partner page on their site for those interested and is always seeking partners willing to join.
3. Be Certain Your Prices and Checkout times are local.
If you're working with affiliates in order to boost sales in an area that is local, be sure the customers have access to your website in their preferred language currency, and payment methods. That makes working with affiliates much easier.
In our own research we discovered that having local currencies and payment options can boost conversion rates locally by up to 50%.
4. Choose the Top Users
"Every once in a while we'll meet a person that is truly impressed with the work we've done. They really appreciate us, and we. them," Tom explained.
This is especially useful in cases where the user who is championed is an influencer in their market. "That can really assist in marketing your goods without becoming a contract to pay for a partnership."
MapTiler's team supports the users who are champions by making sure that they're supported by the application. The team also makes sure that sharing and promoting can be done in a double manner.
"If you're an author, blogger, or blogger, we'll obviously be sharing and aiding them in spreading information about what they're up to and."
5. Facilitate It to Get Started
The main reason for the success of MapTiler lies in how easy to use the platform is. Tom's team has put in many hours and efforts to create help materials to allow businesses who are brand new to the platform to start as well asfor those who are already users to find new methods to utilize the platform.
"You are on our website where you'll find lots of info on how you can build the maps, connect, and incorporate the maps in your own service. There are tons and lots of code snippets and codes.
Based on a growth-by product (PLG) model, there are no-cost levels that include the three MapTiler subscription options that offer "quick gains" for users who are brand new.
If you join MapTiler Cloud "there's an example of code that you can drop and drag directly into your project for you to swiftly, and very easily begin."
If you're contemplating including maps in your application or website then you can be able to try a trial version for free.
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