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How instructional videos are a game changer in the world of the events you attend |

Jun 27, 2023

It's getting harder and harder to convince participants to come to an in-person or virtual event. If landing page promotions email, posts on social media aren't bringing participants to sign up in the quantities you want, it may be time to think about the ways that video could generate enthusiasm and interest for your event.

Video tutorials will help attendees to understand the value of your event. Instead of creating a webpage that outlines the event's details, send a punchy video with your target audience. You can pique participants' curiosity about the topics that will be discussed at the event, tease venue details, answer common questions, and show the importance of your event with visual storytelling.

Although generating interest for the event may be hard, it can be harder to sustain interest after your event is live. In general, online event have a non-show rate of 35 percent. In order to encourage attendees to log in and take part in your event, it is necessary to create a campaign to promote your event that entices, educates, and inspires the attendees.

In this article this post, we'll discuss ideas and examples of instructional videos to help you develop event marketing strategies that will make you feel happy.

This article:

What exactly is an instructional film?

5 ideas to prepare for your event's instructional videos

Video clips prior to the event can help set expectations for attendees, hypnotize up the space as well as make your event more accessible. Furthermore, 47% of marketers think that interactive content is among the most efficient lead-generation tools.

Need some inspo to get you started on generating enthusiasm for your next event? Here are five suggestions on ways to build excitement with pre-event instructional videos.

Venue walkthrough for the event

Your pre-event instructional videos are expected to generate excitement. Sharing an event venue walkthrough video is a great way to excite attendees about the upcoming program. They're also a chance for non-attendees to feel FOMO and join in.

Brian Cole, the founder and chief executive officer of the creative production company edgefactory Explains that walksthrough videos for venues are the basis of a series created to get participants ready to attend.

"This video may include visuals of the location the event is in to get attendees eager to go, important points to educate the participants and encourage them to participate, and a call to action to sign up," he says.

"Then we create additional videos, such as explanation videos on how to register for an event, or on how to install and use an app for events and even a list of the top five things you need to know before attending the event."

The British-based marketing event Atomicon released the video clip that gave prospective attendees an idea of the setting, the atmosphere as well as the things to do. The final message is a appeal to action that will boost conversions.

Live FAQ

Do you keep getting the same inquiries concerning your occasion? Set up a live Q&A where guests can pose questions at any time in real time. Share details about what people are likely to experience at the event, why they should go as well as the time it's scheduled to start.

It's not difficult to put together an engaging and informative Q&A video. When you've finished recording your session you can modify the video, add them to a customizable template, and then upload it to your channel of choice.

Screen recording of program walkthrough

Interactive maps

Have to inform the guests of the location of the stage for keynote speakers? Or where the after party is scheduled to take place?

If you're planning to host a big person-to-person gathering, a interactive map could help the attendees to navigate the venue when they get there.

Video infographic

An infographic-style animated video is one way of explaining the program of your occasion's day-to-day schedule.

Event organizers could make use of animations to explain the ways they can select and reserve different events. You could also use infographics to present the goal of your celebration.

4 Ideas for live event video tutorials

Planning an event comes with some unpredictability. The online registration process is only a couple of clicks, therefore registration is difficult to trust. While thousands of people may have signed up to attend your online conference, there's no guarantee of presence until after kickoff time and log-in.

Plus, how can you ensure that people stay engaged when they're at your online event?

Marketers must capture attendees' interest by demonstrating that an event that isn't only an opportunity to study new material but also an opportunity for engaging with the speakers and connecting with others.

Make sure that your virtual and in-person attendees engaged throughout the event by using these informative videos.

Demos

Demonstration videos are a good option when you need to showcase a product live. They typically use original footage to highlight an item through test, un-boxings, or someone showing how to use its features.

If it is an event, demo videos may be shown in a keynote address or an ad break.

Tutorial

At the time of the event, speakers could present a recorded tutorial video. The video should help viewers learn the latest skills like how to utilize a certain product's features.

It could also include a masterclass presented by a speaker on the method they employed to get a certain outcome.

Screen-record a video tutorial

Screen recordings are becoming increasingly popular element of marketing campaigns. In 2022, 57% of video marketers created screen-recorded videos.

This isn't a surprise that they're a simple way to show instead of telling viewers. It's important to edit them effectively so they look authentic and professional as opposed to amateur. If your event is focused on technological advancements, then screen recording can be helpful in demonstrating the various functions and applications.

Live stream Interactive sessions

Want your offline participants to be a part of the live streamed events? Set up live streamed interactive sessions that allow everyone to take part. If you're hosting an event live with speakers, plan to have a live poll, live Q&A, or meetings to encourage participants online as well as in person to join in.

7 Ideas for post-event marketing videos

Event content that is of the highest quality can remain relevant even after the event's end. Excellent event-related content created by speakers, topics, and even sessions are able to keep participants engaged till the next event. Event marketers should strive to build brand loyalty with evergreen event content so participants want to come back for the next event.

Beyond a standard highlight of your event video to help your attendees continue to be educated by using these ideas for online videos.

Key learnings video

In the aftermath of your event, provide small snippets to help your attendees keep the most important takeaways from the day or session.

Brian Cole of Edgefactory explains that creating recap videos helps keep your event going for a long time after everybody has gone to bed.

"After the event, we give highlights of all that happened at the event, such as interviews with opinions leaders who attended the event, from sponsors, or sometimes the event team thanking people for attending," he says.

"This allows viewers to remember what they learned from the event, it reminds them of the importance of attending, and gets them excited to attend the next event," he says.

Brian's agent, Edgefactory, recently produced an event highlight film for the 2023 Quest SKO IT operations and cybersecurity conference. In the video, the host talks with speakers, attendees, and organizers about why they're at the conference, their most important lessons learned, as well as the things they've taken from the event.

Event recap video

Video recaps remind people of what they got out of the event, and also encourage future participants to get excited.

They're also a great way of recycling your event's content and extending your reach across social media platforms. Recap videos can include many different types of content, such as testimonials, event highlights, and strategies for the coming year.

Lori Hall, co-founder and director of creativity at the multicultural marketing agency Pop'N Creative explains how a video recap of the event helped them amplify the reach of a one-off event in collaboration with Hulu to New Orleans.

"We created a video recap that would guide our customers through the aspects of their experience. Hulu published a summary of each day's content on their social profiles. It allowed them to record the impressions on their site and later increase those numbers," she explains.

"The Rink @ The Hulu Motel has a total Social reach of 8.1M and was boosted by celebrities, influencers and VIPs who shared their experiences at The Rink at The Hulu Motel on their networks."

Audio recordings of speakers

Have you ever attended a talk and learned something fascinating and then forget about the information a couple of days later? It's happened to all of us. For attendees to apply their knowledge beyond the program, assist them through recordings of speakers available on demand.

Send them a link to your speaker recordings in a follow-up email a couple of days following the occasion. Make it easy for people to locate what they're looking to find by organizing your the recordings into chapters, and then providing an unwritten transcript.

Following Semrush's Global Marketing Day, the brand shared recordings from its keynote speakers on their site. Any visitor to their site can watch the recordings for no cost.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event and give participants the opportunity to win cash prizes or unleash their competitive nature with an interactive video quiz.

The quiz could take place following a keynote address or after a full event and then as asynchronous event after the event is complete.

Create personalized videos

Instead of sending an ordinary text-based email that sums all the highlights of your event, send a personalized video. Show your face, thank guests for their attendance and discuss your main highlights of your event.

Training videos

80percent of folks go to virtual events solely for educational motives. Make sure to tap into their desire for learning by sharing videos of training after the event. Based on the information from your keynote speakers' presentations You could develop your own sequence of best practices, best practices, and the most important lessons.

You can also ask your presenters to make short, 10-minute online training sessions loosely based off the talk they gave.

Follow-up Q&A

Participants may either submit their questions prior to the Q&A, or they can directly ask questions during the live session.

Online course bundle

Repurpose your event into an online series of courses. This is a great way to ensure your event won't be forgotten. This is also a method to get people who aren't attending your event involved.

Provide your course in one lump sum payment or subscription. Course videos can also create brand recognition for your coming events, as well as encourage participants to sign up.

Start creating your own instructional videos today

Instructional videos can help you promote your event at any stage of the campaign. They're a way to generate excitement, draw participants in as well as encourage prospective attendees to register. The most important thing to make effective instructional videos is to understand your target audience and provide videos that entertain and inform the audience.

Ready to take your online event engagement to the new heights?

Marketing event instructional video FAQ

How do you make a good promotional video for an celebration?

A good promotional video should be a teaser of your event that will create anticipation among prospective guests. The best way to create excitement is to promote your program by presenting walksthrough videos, sneak previews, and highlights of previous events. The promotional video should be brief and simple, to ensure that the viewers are left looking for to see more.                 What are the advantages from event-related video marketing?

Video is one of the most efficient event marketing strategies for helping attendees visualize the occasion. Use your video marketing campaigns to build excitement ahead of the event, engage attendees, and increase impact after the event will be over.                 What factors should I consider when producing videos for events?

If you're planning to create a film for an event, make sure you have an outline. Establish clear objectives, whether they're raising awareness, boosting sign-ups, or involving attendees at home. To avoid overspending, set a sensible budget and stick to it.