How do you create an interactive video using Blog
That's not just good news for technology and video lovers. This is good news for your business, too. Since interactive videos aren't only entertaining to watch. It's also shown that it's 32 per cent more interesting and 3x more engaging in comparison to standard videos.
"The Studio is a big leap in the right direction. It's very easy to use." Ian Dewhirst, Producer, Colada Creative
What exactly is an interactive video?
Let's begin with the basics. What is interaction in video? The traditional passive video allows the viewer to pause or end the playback and stop it. Interactive video is a way to increase engagement in the experience of watching. It may take the shape of branching storylines (like the video games you used to play as a kid) in addition to interactive product overlays that are shoppable, educational hotspots, and so on.
The idea of interactive videos was the only option that was available to people willing to invest serious time and a lot of dollars to accomplish the goal. Nowadays, it is possible to convert the video in any way to be an interactive experience. One of the most appealing aspects? The team we have on our team takes care of technical problems and technical difficulties and provides 24/7 assistance, making it easy to take your videos to the highest level.
How can you make an interactive video? It's as easy as 5 easy steps
If you're interested in getting into the water on your own, take look at these actions.
Step 1: Choose the kind of experience you'd like to create.
There are many various applications that allow interactive video, but these are some that are among the most loved.
Videos to sell on eBay Interactive videos allow it to be possible convert any video to an experience that could be purchased. There are clickable components to your videos which can direct viewers to the product's pages as well as include something else in the shopping cart after watching.
Storyline video with branching this incredibly popular video format lets viewers to pick from pre-set routes based on their preferences and personal preferences. This results in an individual experience tailored to their tastes.
training and eLearning videos because interactive video permits you to add checkspoints , as well as layers of elements in any video, it's also popular with HR teachers and professionals as well. Checkpoints can be embedded in videos to make sure that viewers are both engaged and remembering the material, as well as include supplemental material that viewers can view on their own.
Step 2: Choose what interactive elements to include
Once you've decided on the viewer experience, it comes with a wide array of options that could be utilized to make an experience that's fully interactive. Below are a few features you can use to make your video interactive:
Hotspots:A Hotspot can be an item or button that is clicked in the video. This could lead to other actions (think: add-to-cart, learn more about, and so on.) after being selected by the users.
TimersA time trigger lets the creator start components in the video in a predetermined time without any input from the viewer, such as the video jumping around to various points within the movie, opening overlays and so on.
Overlays Overlays represent exactly of what they are. It can be placed on top of your video , providing insights as well as images, calls to action, other videos along with a lot more.
BranchingBranching lets viewers "choose their own journey" when they view key frames in the video as well as skipping parts or looping to create an immersive experience.
Interactive video is the new way to present
From shoppable videos to immersive training for teamsInteractive videos let users control the experience they are watching as well as increase sales, engagement as well as gaining insight into the user. Learn more
Step 3: Create or find the content of the video
There's some good news. You don't need for content to be specifically designed to be interactive to make it effective in a single. It is possible to revive and reuse materials by adding interactive elements in any kind of video. When you're creating new content, there are certain things to think about.
Taleboard, storyboard, the storyboardEspecially in the case of an extensive interactivity film (like an evolving storyline) We suggest spending some time in the pre-production phase to determine the amount of storylines that you'll pursue.
If you are planning your event, be aware that too many options may not be enough of advantages. "The easiest, most clear and most simple experience is one with the most involvement" says Jack. "Opt to choose two choices on the branch you're currently." A simple format will assist your viewers navigate through your content and make your production day more efficient.
Keep your shots for longer than you typically do with any video that includes hotspots, overlays or overlays. You should try to hold your shots slightly longer than you typically. It will enable viewers to understand the text that is displayed on screen or do an action you'd like them.
Be aware of the framing: Depending on the appearance of your hotspots or overlays You may want to take into consideration which part of the content of your video will be in the frame. If an overlay which is big is designed to unfold on the left side on the display, then you must frame the subject to the right . This will make post-production a breeze. "This helps you make sure that your overlays won't opposition to other people or objects within the frame" Adds Jack.
"The benefit of using interactive media is the variety of options you are able to create such as shoppable video with overlays and analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Determine your distribution strategy
Congrats, you've made an interactive video! What is the best place for it to show? Interactive video content is required to be uploaded onto a website or webpage in order to perform at maximum capacity. It's essential to utilize the channels of marketing like social media and email in order to bring viewers into an immersive experience.
We recommend creating GIFs or video loops that are short assets in order to showcase the interactivity capabilities of your video. "Show your viewers the potential for interactive features of your video starting from the beginning," notes Jack. "Not everyone is aware that you are able to interact with the video. That's why we want to show on our promotional images."
5. Re-evaluate your work
It's your idea of a film that you then added interactive components, and then released it on the internet. However... what is the best way to get people engaging with it? The reporting and analytics capabilities extend beyond traditional video metrics to reveal super granular data. It is possible to track the location and when your viewers clicked at various overlays and hotspots and also your shopping metrics and more. Improved insights mean better understanding and a better experience for both the viewers and you.
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