How do you create an interactive video using Blog
That's not just good news for tech and video lovers. It's good news also for your company. It's not just fun to watch. It's also shown as being 32% more memorable and three times more entertaining as compared to traditional videos.
"The new studio is major leaps forward. It's extremely intuitive." Ian Dewhirst, Producer, Colada Creative
What exactly is an interactive video?
Let's start with the basics. What is an interactive video? Traditional passive video only allows viewers to move between pause and stop and play the content. However, interactive videos encourage interaction throughout the experience of watching. This can take forms in the form of a series of stories that are branched (like the video games you were raised with) and shoppable overlays of products, informative hotspots, and more.
for a long period it was considered the only option available to those who were willing to put in the time and lots of development dollars to create it. But makes it possible to transform every video you watch into an interactive experience. The best part? Our staff takes care of technical issues to ensure that the technology is in good hands and gives 24/7 support making it easy to take your videos up to the next level.
How do you create an interactive video using just 5 easy steps
If you're looking to get in on your own look over the instructions below.
Step 1: Choose the style of video you want to create
There are tons of diverse applications to make interactive videos however, here are the top that are the most popular
eCommerce videos Interactive videos make it easy for you to turn any video into an online shopping experience. Add clickable components inside your videos to direct viewers straight to product pages -- or even include something in their cart while viewing.
Stories that branch A quaint and common video format permits viewers to select from pre-defined routes based on their preferences and requirements, and leads them through a customized video experience that is specific to their tastes.
training and eLearning videos: Because interactive video lets you easily include checkpoints and layered elements to any video, it's also loved by teachers and HR professionals as well. It is possible to embed checkpoints in your video for ensuring that the viewers are fully engaged and remembering the content, and also include additional content that viewers can watch on their own time.
2. Choose the interactive components you'll need to add
Once you've decided on your viewer experience, we offer complete features that can be used to make your video fully interactive. Below are some features you could use to create an interactive experience for your viewers:
Hotspots:A hotspot can be described as a component that is clickable or tapable in the video which can take you to additional actions (think adding-to-cart, learning more, etc.) after being selected by the viewers.
Time triggers:A Time trigger allows the author to open an element in the video from a particular location without the need for a viewer's intervention, such as jumping to various points in the video, opening overlays and many more.
overlays: A overlay is exactly what it says it is a component that could be displayed over the video in order to give more insights, images, calls-to-action, other videos, and a whole lot more.
Branching:Branching allows the audience to "choose their own experience" during the viewing experience the video, by jumping between important frames of the film, skipping sections that loop, and creating a gamified experience.
Introducing interactive video
from shoppable video to team-building exercises that are immersive- interactive video lets your audience control their viewing experience and boosts engagement, sales, and insight into the user. Learn more
Step 3: Create or find the video's content
The first thing to mention is that there's a good thing. There is no need to design videos specifically designed for an interactive experience in order for it to be effective in a similar way. You are able to revitalize or reuse material by dropping interactive elements on any kind of video. But, if you're making fresh content, you should know few things you need to think about.
Storyboard, storyboard narrative board:Especially when you're planning to create an elaborate interactive film (like a branching storyline), we recommend dedicating to the pre-production stage to understand exactly how many storylines that you'll pursue.
In your planning, be aware that having too many choices could be too many of an advantage. "The simplest, cleanest user experiences get the most engagement," adds Jack. "Opt for two options in the middle of every section." Keeping it simple can help viewers move through your material and make your production day significantly easier.
Make sure to hold your videos longer than usual for any video with overlays or hotspots, it's a good idea to delay your shots a bit longer than you might usually. It will permit viewers to read any text displayed on the screen, or perform an decision you'd prefer them to do.
Consider the frame according to the shape of your overlays or hotspots, you might want to consider the location where the object of your film is within the frame. If a large overlay will be unfolding onto the left-hand side of the screen, frame your subject further to the right , making your post production easy. "This can help make sure that they don't clash with the person or the objects that are in the scene," Adds Jack.
"The beauty of interactive is the range of things you can accomplish including shoppable videos, overlays, to the analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Decide on the distribution strategy you want to use
Congratulations, you've got an engaging video! Now where do you want it to be displayed? Interactive videos must be hosted on a site or page to work in their full potential. This means that you'll need to use marketing channels like email and social media to get people to the full interactive experience.
It is recommended to create GIFs or short, looping video assets in order to show off the interactive abilities that your videos have. "Show the viewers your video has an interactive element from the very start," notes Jack. "Not everyone is aware that the ability to interact with the screen of a video. This is why we love to show people even on promotional photos."
Step 5: Re-evaluate your performance
The idea for your video has been conceived that you've crafted, incorporated your favorite interactive elements and released it upon the world. But... what is the way people actually engaging with it? The analytics and reporting capabilities of'go above and beyond traditional video metrics to provide extremely detailed information. You can track where and when your viewers clicked on different hotspots or overlays, check the performance of your online shopping, and so on. Improved insights mean better understanding and better video for you and your viewers.