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How do you create a loyalty program using WordPress (7 strategies)

Jul 8, 2023

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One of the simplest methods to increase your customers' retention rates is to create a loyalty program. It can, however, take a long time. Plus, if you're not an expert in technology You might not even know which direction to take.

It's simple to set up your loyalty program with WordPress. You are able to create several levels of programs and create a point system and even offer discounts to the most valuable clients, as well as many other.

In this post this article, we'll conduct a deeper study of loyalty programs, and examine the tools needed for creating one. Then, we'll look at seven strategies to build a loyalty program on WordPress. Let's get rolling!

A brief introduction to loyalty program

  • Reward new members for signing up for an account
  • Reward existing members for renewing an existing membership
  • Give students perks if they take a class or achieve an average score in a test over the limit.
  • Rewards customers who returned to buy a new item

It's the type of thing that happens.

Concerning the other strategy another option allows customers to earn points with each purchase.

Rewards can be a lot of things. These could be free goods, early access to sales special vouchers and badges, points or any other reward you can imagine.

At the end of the day, rewarding visitors gives them the incentive to buy, renew the plan or join as an active member.

That is to say, loyalty programmes can yield a profit.

In this case, for example, you could create fun games and competitions so you can give clients the chance to earn more points. In this way, you will be able to differentiate your organization from other companies.

It also shows you are a fan of customer support. This is a fantastic way to express your gratitude and show your appreciation. As a result you'll have the ability to keep solid relationships with your customers.

What tools you'll need for Creating a Loyalty Program

Before you begin, here are some tools that you can employ to build your loyalty programs quickly and easy.

WordPress

WordPress is a free and open source content management system (CMS) which is ideal for make and publish media.

Because it's so easy to operate, it is the most popular CMS worldwide. Therefore, you are able to install WordPress yourself without cost.

When you've installed WordPress installed It is possible to utilize it to build your own website for business (and an incentive program). Since WordPress is super flexible allows you to include blogs in addition to web pages for landing, digital files, images coupons, and more.

After you install WordPress You can then add plugins that will expand your website's capabilities.

is the most common method of establishing and running the loyalty program using WordPress. It's simple and quick.

MyCred

MyCred is a gamification plugin that integrates seamlessly with . It lets you make a loyalty system based on points which is sure to delight and engage your audience.

How do you create a loyalty Program by using WordPress? WordPress platform (7 Strategies)

With the necessary tools to build a profitable loyalty program, let's look at the 7 easy (but efficient) ways you can set up your own customer loyalty program using WordPress!

1. Create Program Levels

A great way to create the loyalty programme is by making use of several levels. This is known as the tiered loyalty program.

It's no surprise that tiered loyalty plans are extremely popular since they have an 1.8-times greater ROI (ROI). Furthermore, they enable you to identify and segment your most valuable customers.

The tiered programs have also benefits of creating the feeling of FOMO, which can motivate clients to take on the most challenging levels.

It's important to ensure that your plans are accessible to everyone (at least but at a lesser level). This way, those that can't afford to spend a lot can still take part.

Fortunately, with you can create this kind of loyalty scheme quickly. In the beginning, it's necessary to set up several different membership options.

In this way, customers can upgrade or lower the program's features. This makes it easy for customers to compare different levels and advantages.

For example, customers at the top of your program may receive bigger discounts, or be gifted more free items. Lastly, it's a good idea to create rules that make it difficult for visitors to gain access to the content you have on your site.

This feature is useful If you are planning to offer exclusive content to your customers for example, webinars, article or even courses.

2. Create a Points System

Establishing a system of points provides customers with the chance to be acknowledged and receive reward points for their effort. While points can be a great alternative, you may consider rewarding your members with rank badges certificates and others.

One reason it's so efficient is because it can make your programs more entertaining and exciting. As an example, you could design leaderboards where members will be able to see the amount of points they've earned.

Furthermore, you can take advantage of various actions that can earn points through your website. For instance, you could, give points if you create a new member, or when members renew.

3. Start a Referral Program

Additionally, it allows you to establish close and meaningful connections to your customers. In order to begin your referral program, it's best to sign up for one of the services like Easy Affiliate:

Once the software is set up, you'll have the ability to use Easy Affiliate to generate referrer hyperlinks for customers. This way you'll be able to share their custom affiliate URL with their referral partners while you monitor who buys or signs up to the program.

You can then provide members with a fee, or a fixed rate fee, per successful referral

If you're rewarded members in other ways, you can change the value at "0". For instance, you can you can reward your members with coupons or premium content or loyalty points.

4. Include Webinars in your application

Although you could reward customers by offering cash or discounts, you may prefer to offer something totally distinctive. It is possible to, for example, set up a tiered loyalty program where your most loyal customers have access to exclusive information.

If this is the case then webinars can be among the most enjoyable kinds of material you could offer. They provide you with chance to educate and encourage your viewers. In addition, the interaction with your viewers of webcasts could allow for to build more intimate connections with your viewers.

It's also a highly adaptable strategy. Because you choose the dates, time and other details it's possible to choose the one that is the most effective for you. In the case of someone with a prominent social media presence who works a 9-5 job, you might want to do an online Q&A during weekends.

In case you're an expert in your field, you could want to hold conference as well. In this scenario, you'll be able to capture your talks and provide them at any time of time. This is more practical to your clients.

5. Start a Podcast for Members Only

The number of people who listen to podcasts has been growing rapidly over recent time. In the case of podcasts, for instance, there was a record number of people who have listened to podcasts by 2021. Furthermore, the figure could rise to 100 million before 2024.

Thus, a podcast can be a great choice to enhance the loyalty programs you have. By enabling it, you will be able to configure the program to make sure that only loyal customers access exclusive audio material.

This is a free plugin that lets you automate the whole subscriber management procedure and create a lively community. For instance, you can set up your loyalty program so that once a subscriber signs to join, they'll join your show as an individual subscriber.

6. Give VIP Offers

A non-monetary reward could prove very effective, but it may be more beneficial to provide rewards in the form of financial incentive to get clients to sign up for your loyalty program. If the distribution of commissions isn't an option for you You can also offer an exclusive offer for VIPs:

Additionally, to keep your customers engaged, you could hand discount coupons when they accumulate the required number of points. Alternatively, you can reward customers for progressing into the next stage of the program.

7. Design your own Library of Resources

Resource libraries are an ideal method of organizing and storing many materials to your users. If your material is simple to find, use and browse, you'll be able to provide a fantastic User Experience (UX).

It is possible to develop digital resources including webinars, blogs, ebooks, recipes guidebooks, checklists and more. So, once users log in to their accounts it's simple and quick to get access to the resources you have:

For the first step, it's essential to create a custom web page in WordPress. This is the hub for your loyal program participants, and will contain the relevant details.

Conclusion

This is a quick overview of the ways you can build loyalty programs for customers with WordPress:

  1. Create a point-based system using MyCred.
  2. Make a referral scheme by using Simple Affiliate.
  3. Include webinars in your schedule.
  4. Create a podcast that is for members only.
  5. Offer VIP deals.
  6. Start a library for resources.

Have you got any queries about how to create loyalty programs using WordPress? Please let us know by commenting below!

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