How do you build relationships with your customers through storytelling
When someone tells a story that stays in your head for a long time after you hear it, that's the power of storytelling. studies have proven that people are drawn to a good story because it's the way we communicate with our fellow human beings. With how digital the world is becoming, it's all more difficult to make connections. But storytelling is still able to hold its weight in establishing relationships with others.
It's the place where storytelling could be used to help your company. When you consider selling your products you might think that you're supposed to only discuss the items on your site. Although that's a crucial aspect of online selling, that's not what sells your customers on your brand. Your site may be fantastic at describing what you sell however, it's not often enough for customers to 'buy-in to the brand. The benefit of establishing this relationship with customers can be more impactful than you believe, and a good tale can get you there.
Story Telling is a Powerful Tool for Selling Software Online
Software companies that offer online sales can increase their sales by creating a compelling story and making an emotional connection with potential customers. How? The customers will be more willing to pay for online products and services which make them feel happy with their interactions and connections to the business. Creating a connection by sharing a story of your brand through your site will help create this feeling and increase your sales.
If you're wondering if there's a story you could tell then the answer is resounding yes. Every company has a story to tell. Answer these questions, and you'll be well on your path:
- How did you come up with the idea the business was based upon at all?
- Did you come to an agreement to the name for the firm?
- How did you come to the position you have today?
- Why do you love your work?
An engaging story can foster positive interactions with potential customers. This will lead to a higher conversion, and a stronger feeling of loyalty that is which forms the basis of long-lasting relations with your customers. Stories that are entertaining tell, educate, and give value for potential customers.
For instance the firm Marketo. Marketo's groundbreaking marketing platform has been executed efficiently, and has a good story to boot. On Marketo's site they discuss how "Marketo is now an industry leader in the field of marketing automation yet at its core we are a company for marketers and with marketers. Every day we wake up thinking about how we can make life better for our fellow marketers." Notice how Marketo isn't going on and on about how amazing their product is, instead, they share an interesting story about how they always have their customers in mind.
Stories to Share to Make connections with customers
Stories makes your business people-centered. These are the things that make your company unique. Make those stories be the voice of the company you work for.
Marketo is able to do this by speaking about prioritizing their customers. Notice how they don't just say their general customer base and their general customers, but are specific in addressing who their audience is. Having trouble writing your own stories? Ask your current clients! Here are some questions to help you get started:
- What do you do better than others in the same market?
- What do people love the most regarding your business?
- How do they describe the business to people outside of it?
- How did they find you in the first place?
Make their responses into stories that create connections with potential customers.
Engage with your customers through Images and Videos
It's been said, "A picture is worth a thousand words." People love seeing photos that provide the impression of your company, its nature, and what makes the company from the rest. Photos allow them a little look into your business.
Utilize images to communicate your company values. Your focus should be on your customer and the relationship that you establish with them. If you talk about the things you appreciate as a company and letting the client know that you care about more than just what they're buying, but also 'who is the company they're buying from.
It is also possible to tell your company story through video. Showcase the human side of your organization and let customers identify the company they are buying from. Because of how popular videos have become, adding it to the mix of your company's story could be a great option.
Allow Your Customers to Tell Their Story of Success
If your clients leave feedback talking about how your product has been a success in their lives, you must to publish these testimonials in your web site.
Providing customer testimonials and telling the story of a client are excellent (and simple) strategies to market your company. They allow potential customers to gain knowledge from past clients. With 80% of consumers are seeking opinions when they decide to buy Why not offer them an honest opinion from your satisfied customers? The testimonials of your customers will inspire other customers to share their stories in addition to fostering greater trust between your company as well as the person who shared the experience.
For these testimonials from customers Read your reviews online or speak to your sales staff to obtain the names of customers with whom are likely to tell their story. You can ask them to compose a review themselves or take one step further. Interview your customer about how they enjoyed using your service or product and write a case report for prospective buyers who can read about as they are making their purchase selection while on your website.
In-depth customer stories help foster a sense of community within your brand. Just be sure that you get the permission of your customers to share their story.
It is important to share relevant material with your current as well as potential clients. Engaging, pertinent captivating story is a marketing strategy you can use to help your company grow. Make your story one that will inspire and motivate your customers.
