How developers can market their App outside of the App Store
The beauty of apps distributed rapidly fades once developers understand that the stores such as Google Play and Apple Store make up a significant part of the revenue.
This isn't a modest number -- it's as high as 30 percent. This price is a huge cost and has led to developers looking for other options. But the good news for app those who are like you is that there's a method to market the app with no need to split the profit with the main stream media.
In this post, we are going to examine a method by which developers could avoid the 30 percent fee charged to developers by Google Play and Apple Store.
Let's go for a swim.
The pros and cons of Using the mainstream distribution channels for apps
Before getting into alternate methods to distribute apps, we'll examine how mainstream apps work.
As we've already pointed out earlier, Google Play and Apple Store are responsible for nearly a third of the profits of each app sold through their stores. But that isn't the only problem with the distribution through these platforms.
A majority of the apps available on the market have distributors offering products. There's a wide variety of applications distributed via just two sites. Another question is: how can distributors make their applications stick out?
Aha! With advertising, of course.
In addition to the 30$ fee, advertisers pay for their app's exposure. A study of a case highlighted the true costs of advertising in applications. The business took a 10k budget and divided it among four different advertising networks:
- Google AdWords
- Facebook Ads
- Twitter Ads
- Ads from the iAds network
The price per installation ranged between $1.43 all the way to $5.36.
When we consider adding the cost of this to the distribution fees that are standard, it becomes clear the reasons why developers are seeking other options. Many of the top downloaded applications, including Spotify and Netflix, are distributed through Play as well as the App Store. However, rather than having the distributor manage the charges, apps have devised their own billing system to manage their subscriptions.
The companies such as Epic Games have taken matters to their own and have made the world-famous game Fortnite exclusive to download from their site as well as in the Samsung Store. By doing so they've gotten an enviable 30% charge that the main distributors are charging.
Other benefits of sellers who sell outside of the Google Play and Apple Store are:
- Alternative distributors are not required to pay fees for app listing. Third parties can assist in promoting your products better as you stand a greater chance of getting included as the app of the week or as part of other promotions.
- Alternatives are more profitable over Google or Apple stores if app owners have localized apps that have a specific focus on certain nations
However, there are a number of advantages in distributing apps through Google Play and Apple Store. These stores aren't just considered by users to be secure download sites, but it's also easy to distribute apps via these channels.
Spotlight: How an App Developer Makes Money Selling Beyond the Major App Stores
The moment Christian Tietze started selling his items on the internet, he was searching for a way to earn money in addition to having more control.
Tietze wrote about his experience in a blog entry on his website. He found several issues in selling products through Mac App Store, including: Mac App Store, including:
- 30% revenue cost (excluding VAT)
- You can't provide a demo
- You can't provide upgrade pricing
- It's not easy to get acquainted with your customers.
So, he started looking for ways to market outside of the Mac App Store.
"Distributing via using via the App Store is easy as anyone is able to access your application and upgrade and download it through one location," Tietze says.
"On the flip side of the coin, you'll lose money with each transaction. Additionally, you're subject to the strict enforcement of App Store guidelines in relation to Sandboxing You are not able to create special deals - and in the event that Apple removes your account from its store then your company will be shut down.
"This doesn't happen often However, it is possible to happen. "
Tietze says that the developer (and numerous other independent developers) has decided to release the apps they develop using their respective platforms. Tietze makes use of the platform for marketing his app while the platform provides him the tools to provide discounted sales and discounts in a bundle as well as an API for stores that's specific to his needs.
" offers a test of the storefront online and within the application whenever you purchase an in-app. This is a fantastic opportunity to check if the payment method you use works and also if the app changes from "locked" to "paid," he declares.
Wrapping Up
In terms of the applications and distribution choices for developers, you can see that things are evolving.
In the past, the two major gamers in the game of apps, Google Play and Apple Store were the only two players with the entire chips. If developers were looking to give their app an opportunity to succeed, they would have only one option: distribute their apps on these platforms in return for a 30 percent charge.
But, app developers are getting back in control of their apps, and the revenue streams.
If you decide to use the full-service partners to market your app direct on your website or make them available through other storefronts, there are other options out there for you to market your product. If you're looking to connect with people in difficult-to-reach areas and also distribute your app within the company, or offer an instant download, the possibilities are unlimited.
Keep in mind that Google Play and Apple Store have become a huge hit as millions of people around all over the world are in awe of their offerings. With the sheer number of applications downloaded via multiple distribution channels every day, you can see that users are tolerant in identifying the top applications to use.
You will be able to understand how easy it is to convert your site into a store through the use of Examples. By using the examples, you will be able to set up various dummy stores in order to try out the possibilities for store building. The Store Builder API. The examples can also be linked to CodePpen-style documents or demos of the source code.
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