How can you increase Customer Lifetime Value Using Jetpack CRM

The saying goes that you make a sale to make a sale to a buyer instead of gaining a customer to make the sale. One purchase isn't worth much in the grand scheme of things. What is important is customer life value (CLV). Using Jetpack CRM you can have many tools available to increase the average CLV for your clients.

Remember, it's also much simpler to market to your existing customers rather than finding new ones. The customers you already have are familiar with you. If they're pleased with the recent experience, they'll likely be more open to new offers and likely to buy again -- as long as you're engaging with them in a manner that serves and values them.

An effective CRM that seamlessly integrates into the operations you already have can make this happen.

Discover: What is a CRM?

Jetpack CRM is an excellent choice as it was specifically designed for WordPress and keeps stores in mind. It's actually run by the same business that owns .

This article will help you create a plan of action for increasing the customer's life benefit using Jetpack CRM.

What is the lifetime value of customers and why does it matter?

Which one would you like to achieve for your business:

One sale of $150 but never see the customer again, or create a sale for $30, followed by ten sales from that same customer within the next two years which adds all the way to $300?

It's obvious that you take the $330.

And yet, so many companies in the eCommerce industry spend the bulk of their marketing efforts trying to attract new customers but they do not pay attention to their existing customers. They fail to gather or keep track of information on new customers, and miss opportunities to generate repeat business from them.

Understanding and identifying your customers' lifetime value can provide an opportunity to improve stability and profit to your business. It also helps you quantify the amount you need to spend on marketing.

If, for instance, your customer lifetime value is $600, you can justification spending $100 on marketing to acquire a new client.

However, if you're not sure of your CLV, it's hard to judge if you're using the budget for marketing wisely.

What is the value of your customer's lifetime? Jetpack CRM can help you do that by allowing you to keep track of every customer and their spending over their lifetime in your online store, and also displays all your customers' information all in one location.

Respond to and understand customer behavior

By using Jetpack CRM, you can track all customers' transactions.

The activity log feature keeps track of key information about each contact, such as quotes, invoices, modifications to their status and so on. And now, with its free integration with, you can monitor everything via your dashboard.

When you know what your customers are doing and what they are doing, you can design smarter and more customized, effective marketing campaigns and communicate to generate higher levels of involvement.

Perhaps your service team can find special ways to compensate a disappointed customer who has a relationship with you. Although it may require more effort and expense than usual, preserving the relationship you've proven to be valuable can be well worth it.

There are no limits to what you can do! However, the important thing is that Jetpack CRM provides this kind of data available and puts it at your fingertips so you can take better choices based on customer behaviour. This will result in an increase in revenue and customer lifetime value.

Create customer segments to focus on your marketing

There are all kinds of customer segments you could create with Jetpack CRM. For example, you could segment customers that have one or more of the following attributes:

• Purchased during the last three months
• Haven't bought anything in the past six months
• Purchased a specific item
• Converted to email
• Lives within a zip code or states
• Over $150 was spent on at the very least one purchase
• Use coupon codes

There's no end for this. What can you do to increase your customer lifetime value with one segment from all customers who used at least one coupon code? It is possible to send customers a coupon-based discount and then send a separate marketing message to everyone else that aren't so enticed by the cost. This lets you reach people in a way that's motivating specifically to them rather than discounting your products for everyone.

What do you think you can use a section of customers who haven't purchased during the last one year? It's possible to create an appeal to return customers and provide customers additional incentives to make them return. Based on the results of your campaign, you'll have an understanding of how to attract returning customers who have left and to increase their lifetime value.

A sporting goods business could maintain email engagement levels high and unsubscribes low by sending more relevant emails. In this case, instead of announcing their new baseball gear to all it is possible to send the announcement to people who've bought baseball equipment in the past. However, that doesn't mean all others aren't affected -- you can design an email that is based solely on their previous purchases, as well!

All of this and much more can be achieved when you have a powerful CRM system like Jetpack integrated with .

More revenue from email marketing and automation

A second way to improve the value of a customer's lifetime is through email. We've already touched on this somewhat, but think about some emails' revenue and ROI stats:

• Customers spend 138% more when emails marketing is incorporated into the touchpoints companies use to reach customers.
• The ROI of email was determined to be four times higher than direct mail.
• Open rates for cart abandonment emails are over 40%.
• Personalization of emails generates six times as much revenue as generic emails.

There's a lot more -- but that gives you a good sense of just how efficient and effective emails for marketing and automated email can be.

Utilize these methods in conjunction with the information about your customers that you have gathered from Jetpack CRM to increase customer lifetime value. You can more effectively engage with your existing and new customers by:

• Cart emails that have been abandoned
• Welcome emails
• Segmented email campaigns
• Automated re-engagement campaigns
• Personalized email communications
• Automatic post-purchase email, similar to reviews requests
• Automated nurturing campaigns

It's clear that the majority of emails could be automatized. This is a double win for you as you'll be increasing your customer lifetime value without having to keep working.

However, not everything requires automation. Segmented campaigns are a good example. They be based on the information you have about your customers. They could also depend on the current events in all over the world, or in one particular state, city or nation, for instance, a new product launch, holidays as well as many other factors.

When you use Jetpack CRM you'll have all of the data about customers you need in order to use email to the fullest extent, and your average customer life-time value will rise.

Reducing friction and increasing collaboration between sales and marketing

If you missed it earlier -- Jetpack CRM now integrates directly into your dashboard no charge. It's completely free!

This means that your sales and marketing people can now have access to the same data. So whether you're creating advertising campaigns, or your sales people are communicating with specific clients, everyone can see the history of transactions, customer contacts, previous communications along with other information.

You'll be able send out invoices and quotes, see each customer's social media profiles, tag the accounts based on sales phone calls, and much more. See more features of Jetpack CRM.

This helps your sales and marketing teams coordinate their efforts better. If your sales team is tasked with communicating with a certain segment, for example it is the marketing team that is equipped with the appropriate data for creating effective marketing as well as materials for your sales staff to make use of.

This integration ensures that everyone is on the same team. Your internal systems will work better, while your customers will be provided with better-targeted, personalized and relevant marketing and communications.

The result is happier customers who are more loyal and spend more.

Set up and install Jetpack CRM free of charge today Start making use of data and collecting it to improve your customer lifetime worth.