How Amy Lang Made $113,000 Helping Parents Teach Sexual Health
Amy Lang assumed that once she was a mother that she'd have the ability to determine exactly what she wanted to share with her son she was carrying.
As a teacher of sexuality and parenting for the past 17 years, she had become accustomed to talking about sex everyday. But she was not aware of how awkward -as and how ignorant it could affect her, when it came time to talk about sex and her young son. "I felt ashamed of being taking part in "the discussion" in front of my son. I'm a sex educator," she says.
To be an authoritative source to meet the needs of her children, she started to study more. She shifted her focus to education in applied behavior . She also delved into studying how to engage children about sexual health issues- a conversation which she feels is vital, but often neglected. "We recognize that children must to have physical, emotional and social well-being but we don't talk about sexual health because it is considered taboo by many," she says. "We do not have enough information about healthy sexuality and the growth sexuality among the young."
With her studies her results, she was able to increase her tools and be encouraged to keep helping parents in this area, but this time , via online training. 2017 was the time she created her first online course called Birds and Bees Solution Centre for parents. The following year she's created an entirely new program called preschoolers Private Parts and Playmates. "My belief is that knowledge is empowering" explains Lang. "The more knowledge you have in your possession, the better in a position to assist the children of your ."
Online courses account for 50 percent of her income. Since the first time she offered her course on the internet in 2017. The course has generated more than $113,000 in revenues. Most impressive? The majority of her income comes from her email list and word-of-mouth recommendations for promoting the course. "I don't have to work to get it done," she laughs.
"I'm making money as I wash dishes."
When her successes were increasing as time went on, she was deliberate about what steps she would take. Here are a few examples:
Skip ahead:
- She makes use of
- She creates an online database of email addresses
- Social media is used by her to market and not for selling.
- She's created an members-only course
- She's created her bonus courses
- She creates content through trial and test and trial
- She will determine her intended audience's requirements and wants.
She uses
Lang has been within her organization for over 10 years before she began her first online class. Lang is passionate about teaching on the spot, and regularly attends live seminars. Learning online was an necessary step in her professional job.
In addition to an opportunity to network with parents as well as other parents who work with kids She also wanted students to to learn at home. Discussions about sexuality can be uncomfortable for certain people, and on-line courses provide students with a private space to learn in.
The course was hosted by her online class instead of different platforms. "It was the most user-friendly and user-friendly to use as well as the most affordable" she shares.
She makes an email-list
As soon as Lang launched her online class, Lang was building a large email list of more than 17,000 users.
The method she used to create her lists of subscribers was easy. In live classes she would hand out the QR code that led people to sign up for her newsletter via email. In addition, she would bring an iPad through the room to allow them to input their own email addresses. Her method was to ask to receive emails in her class and when the students were captivated and interested in learning more.
She keeps collecting email addresses through live events and on her website. The navigation bar on her website, there's a button which reads the words "free guidance. If users hit the button and then click and then go to a page where they are able to enter the email address of their choice to receive an email with 7 tips for Having Incredible Birds or Bees Talks. The freebie is sent via email. The email will also guide individuals to her school.
Even though she's got an impressive list of mailing addresses, she reminds the creators of online classes that this did not happen overnight. "I've been at it for over 17 years," she says. "That's over 1000 students per year. It's not new to me. It can take an extended time to create an effective program, when you do not have an extensive basis."
She makes use of social media for marketing, not selling
Although she has an YouTube channel with more than 850 followers, an Instagram account that has nearly 4,000 subscribers and an account on Facebook with over 10,000 followersand the Q&A style podcast, she says that her list of email addresses has the most conversion rate. In reality, she does not use social media for selling the courses she offers, but instead her email list. "It's far more personal receiving an email. It's the way it operates," explains Lang. "Social media are primarily intended to be used for marketing , not to sell anything in my personal universe ."
While Lang does not rely on social media for the sale of the courses she offers, she has found the platforms helpful in advertising her classes. To make the process easier, she shares the same information across every platform. She posts the same content on all of her social media channels every week. The content is also planned prior to publishing it. Each piece includes a call to the necessary action. Her message encourages people to sign up for her monthly newsletter, and then have an on-the-spot conversation with her with her humorous nickname of"a "Quickie Consult","buy any of her online courses, or even hire her to instruct on-site.
While she doesn't belong to any community that her children can but she can create an environment of friendship through her social media accountsand through programs she calls "Help another Parent. In the series, Lang answers questions asked by parents as well as letting people share useful advice. "I often have acquaintances play with me and they have done excellent job with their advice," she says.
Lang suggests course creators ensure that the content they create for social media is tailored in accordance with their user's preferences. Additionally, taking into account marketing with the right mindset is crucial.
"Believe that your information will be beneficial."
Apart from her social media accounts as well as her email addresses, Her followers have grown organically through word-of-mouth. Many people who have gone the live shows or taken online courses have spread information to friends, teachers as well as parents.
She's designed an online course for members
She serves two main audiences: those who are parents of children that have a age range of 5-12 and professionals, mostly early childhood teachers.
The program specifically for parents Birds & Bees Solution Center for Parents is offered as a membership-only website that cost $89 USD annually. The price was not clear until she decided on this amount; she wanted it to be as affordable as it could be. "I would rather there not to be a lot of thinking about the cost," she says. "I prefer a simple, simple"yes ."
Lang describes this course as"library. "library," which refers to an array of resources that includes handouts, videos webcasts, specific webinars with other materials as well as weekly workshops that are known as "Hump Day" Half Hours. The sessions consist of an hour of class instruction which is followed by the team coaches. "These classes are among my favourite activities since they're live and I'm able of interacting to my pupils" Lang adds. Lang.
Her class was created with the library model because often, parents have only one question. Instead of having an extensive collection of material that students have to navigate through to find their single inquiry solved libraries let students pick and select the material they would like to explore. "With libraries, there's no need to worry about what material is suitable for children or research-based already," adds Lang. "People frequently tell me, "Thank you, this is what makes my life simple .'"
The material is created and updated regularly. "I have the ability to assist thousands of parents and not have to show up, as in that it's not necessary to be present," she says. "It's only one of the benefits of having a site which offers membership ."
The one to create her bonuses courses
Alongside being a parent educator and a parent educator, she also has contact with professionals -- particularly early childhood educators -- in order to assist with sexual assault prevention.
The second class Preschoolers: Private Parts as well as Playmates specifically targets the children in this age group. She teaches sexual behavior in infants and toddlers, which includes normal and the odd and methods to recognize the need to intervene.
In addition this program also provides businesses with a cost-effective method of hiring her. "Some firms aren't allowed to take me on," she says.
After students have completed the class, she'll offer them nothing. But, her aim for 2023 is to place greater effort into promoting her "Quickie Consult" or a copy of her book Sex Talks With Tweens and Teens What To Say and How To say.
The content of her website is created using trials and errors
It took her a while to get the hang of making material for the online course- and it required lots of trial and trial and. When Lang analyzes her course's design process it's apparent that the most difficult element was finding the ideal duration of the video, the number of handouts to provide (and how much they would be beneficial) in addition to what type of content would resonate with the audience she was targeting.
In retrospection of Lang's development her wish is to do an audit in the beginning year of writing to discover what was being watched and made adjustments based on the critiques. While she's changed her writing throughout the years, she believes that feedback is essential to aiding your growth as writer.
In the beginning, she made videos lasting hours for her classes before deciding that they were too long. They were then cut shorter and more understandable since her audience are composed of busy parents who don't have much time to themselves. "I am trying to make something accessible and simple," she says.
Family members aren't necessarily in a situation to aid in her creating material. She claims that she's a book reader, stays on top of her research and let parents' queries motivate her to develop new material. In addition, she has people she meets who help her formulate concepts and give her advice.
HTML0 - She decides on the public's desires and needs.
When deciding to start an online-based course It is suggested that the course's creators consider the reasons that lead them to create an online course. This can help them set a target that can be achieved by starting with small stages.
Lang insists on that it is crucial to determine what the target audience wants and. "What you imagine they'd prefer and want isn't always the reality of what they desire or require," she explains.
In order to determine the demands and requirements of your prospective client, Lang recommends creators to ask their clients to complete surveys and use the responses to help in the creation of online classes. "Be vigilant and keep in mind that it's not just about making the course. The focus is on those who can help," she says.
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