How Amy Lang Made $113,000 Helping parents educate their children about sexual Health
Amy Lang assumed that as a parent, she'd know exactly how to have 'the talk she had with the son she had.
As a self-employed teacher of parenting and sexuality for more than 17 years, she was accustomed to talking about sexuality every day. But she didn't realize how uncomfortable -- and clueless -her feelings would be when it was time to talk about sex with her own child. "I was embarrassed to have "the conversation" with my son. I'm a sex educator," she says.
Wanting to know how to be a trusted source for her child She began to do more research. She leaned on her background in applied behavioral science as she began learning about how to talk to kids about sexuality -- a conversation, she feels, that is crucial, but often overlooked. "We all know that kids must have physical, emotional, as well as social well-being, yet we do not speak about sexual health since it's taboo," she claims. "We have so little knowledge about sexual health as well as the sexual growth of children."
With her investigation her findings, she was able include additional tools in her toolbox and was inspired to continue helping parents and their children in this area -- but this time via online classes. She created her first online course, called Birds and Bees Solution Center for Parents. Then, she started the second program, Preschoolers, Private Parts, and Playmates. "My conviction is that knowing can be empowering," explains Lang. "The more you know, the more you'll be in a position to help your kids ."
Her online courses comprise half of her income; since launching her first online course in 2017 the course has generated over $113,000 in income. The best thing about it? It's all based on her email list and her word-of mouth to promote these courses. "I don't have to work to do it," she laughs.
"I'm earning money as I wash the dishes."
Even as her successes grew in the natural course of things, she was deliberate about the actions she took. Here are a few of them:
Skip ahead:
- She uses
- She constructs an email list
- She makes use of social media to market but not to sell
- She designs a member course
- She develops an additional course
- She develops content through trial and trial and
- She determines the audience's needs and wants.
She uses
Lang was as a business owner for more than 10 years before she launched the first course online. She's passionate about her instructing in person, and performs live shows and workshops, the idea of online classes seemed to be a natural step for her company.
Not only did she want the ability to reach many parents and others who interact with kids Additionally, she wanted everyone to have the option to take classes at their own home. discussing sexuality may be uncomfortable for manypeople, as well as online courses provide students the privacy they need to learn.
She chose to host her courses instead of other platforms for e-learning. "It was the friendliest and easy to use, and was affordable," she shares.
She builds an email database
At the time Lang launched her online courses Lang had built up a massive email list, which currently has more than 17,000 users.
How she created the bulk of her email lists was easy. When instructing live classes She would hand her students a QR code that led people to her newsletter sign-up page. She would also move an iPad throughout the room to ensure that people could manually enter their emails. The way she did this was to request people's emails in the middle of her class, and when her students were hooked and eager to learn more.
Now, she continues to collect emails through live shows and also through her website. The navigation bar on her website, she has a button which reads 'free tips. If users hit the button the button, they're taken to a website where they can input their email in exchange for the freebie Seven tips to have great Birds and Bees Talks. The freebie is sent in an email drip that will also direct people to her school.
Even though she's got an extensive mailing list but she also reminds online course makers that this didn't happen over night. "I've been at it since 1997," she says. "That's 1,000 people a year. This isn't something I'm new to. It's a lengthy process to develop a winning course in the absence of an enormous foundation."
She makes use of social media as a marketing tool but not to sell
Even though she has a YouTube channel that has close to 850 followers, an Instagram account that has nearly 4,000 subscribers as well as a Facebook community with 10,000 members, and the Q&A type podcast she claims that her emails have the greatest level of conversion. In actual fact, she doesn't use her social media to sell her courses -- just her email lists. "It's way more personal when you receive an email. This is the way it works," explains Lang. "Social media are primarily for marketing -- not for sales in my world ."
While Lang doesn't rely on social media in order to promote her classes however, she finds these platforms useful in marketing. In order to make things easier for her, she posts the same information on each of her social media sites every week. She also schedules the content in advance. Every post has an appeal to action. she encourages people to sign-up for her newsletter, have a one-on-one call with her in her witty name of a 'Quickie Consult' -- purchase one of her online courses or even hire her to teach in-person.
While she does not have any communities that her children can join, she creates an environment of friendship via her social networksin particular by hosting a series that she calls 'Help Another Parent.' In this the series Lang answers questions asked by parents, while allowing the community to give helpful tips. "I regularly play with my friends with me, and the majority of these people are very helpful with their advice," she says.
Lang recommends that course creators tailor their content for social media according to their users' needs. Also taking marketing into consideration in the right way is essential.
"Believe that the information you're providing can be beneficial."
Apart from social media, as well as her email lists, her followers have been growing organically via word-of-mouth. the majority of those who have gone to her sessions in person or attended her online classes spread the word to other parents and educators.
She develops a membership course
She serves two primary viewers: parents of children between the ages of 5-12, as well as professionals who are predominantly early education specialists.
The course she offers designed for parents Birds & Bees Solution Center for Parents offers through a membership website for $89 USD per year. The price was a bit iffy before settling at this price; she wanted it to be as accessible as it could be. "I don't want there to be too much thinking about it," she says. "I want it to be an easy"yes" ."
Lang compares the course to an "library" of materials that include documents, handouts and videos, as well as audio recordings, special topics webinars, other resources and weekly sessions known as "Hump Days Half Hours. The sessions consist of an hour of instruction and then the group coaches. "These sessions are my favorite activities since they're live, and I get to interact with my students,"" adds Lang.
She set up her course with a library-like format since typically, parents only have one question. Instead of having endless hours of information they have to go through in order to have their question solved, the library lets students pick and choose the content they want to learn. "With libraries, you don't need to be concerned about content being appropriate for your age or research, because it already is," adds Lang. "People often tell me, all the time, 'thank for this, it made everything so much easier .'"
The content is developed and added to the course on a regular schedule. "I get to help numerous parents, and not have to attend per se," she says. "It's only one of the advantages of having a site that offers membership ."
She develops an additional course
In addition to working with parents, she also collaborates with experts -- mainly early childhood educators in order to assist with sexual assault prevention.
The second one, Preschoolers, Private Parts, & Playmates is geared towards this group of children. In this course, she will teach about the sexuality of young children, including the typical normal and not, and the best way to tell whether a child requires assistance.
Plus, this course provides organisations with an affordable method of hiring her. "Some organisations aren't financially able to bring me in," she says.
After students have completed her classes, she does not upsell them on anything. But, her aim in 2023 is to place greater effort into selling a 'Quickie Consult' or an e-book Sex Talks for Tweens What To Say & How To Say it.
She creates content using trial and the
It took her a while to understand the process of creating the content she needed for her online course -which required a ton of trial and trial and. When Lang thinks about her online course creation journey, the most challenging part was figuring out the ideal length for the video, what handouts she should include (and whether they would be useful) as well as what type of content would be most popular with her target audience.
Upon reflection of Lang's course creation journey, she wishes she did an audit after the first year of creation to determine what was being watched and made adjustments according to the comments. Although she's changed her course contents since then, she believes that feedback is paramount in helping to improve as a creator.
She was initially producing videos of hours long for her lessons -- until she realized that they were too long. Now, she makes them smaller and easier to understand, since her audience is made up of busy parents who don't have a lot of extra time. "I will create something accessible and simple," she says.
She doesn't have anyone that helps her to create material. Rather, she says she is a book reader, stays current with her research, and allows parents' concerns help her create new information. There are also colleagues she interacts with, who assist to develop ideas and provide her with assistance.
She is able to determine her target audience's wants and needs
In the event of deciding to start an online course business She suggests that the creators identify the reason they wish to create the course. This 'why' will help in establishing a specific goal in which they can approach in small increments.
Lang also stresses the importance of understanding what an audience wants and needs. "What you believe they would like and require isn't necessarily what they really desire and require," she explains.
To determine the wants and desires of your potential customer, Lang advises that creators ask their customers to take a survey and use responses to guide the creation of their online courses. "Be perseverant and keep in mind, it's not about you. It's all about the people you serve," she says.
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