How Adrian Dalsus is changing musicians' lives through his knowledge of marketing

Discover the ways Adrian Dalsus combines his years of marketing experience with his enthusiasm for music to help musicians build successful careers in music.

After a decade of his career in marketing and advertising, Adrian Dalsus had a flash of inspiration. How could he bring his experience in marketing along with his love of music?

In the beginning, Adrian was running his own marketing agency for small firms. Helping corporate clients implement sales funnels and generate leads was fascinating However, there was something missing.

Music had always played a significant role in Adrian's life. Before his marketing career, he had been part of a group. The group came close to their big break by winning a contest and their track was heard on a well-known radio station in Venezuela But they were unsure of how to leverage that power.

"We have missed many opportunities,"" Adrian remembers. "We were clueless about the business of networking, writing press releases, branding, getting media coverageand even broadening our musical reach beyond the bubble of our family and friends."

Years later, Adrian realized that his marketing experience had given him invaluable knowledge which could assist musicians market their music as well as release new music and increase their following. "How do we know that artists do not know that these opportunities are available, and that we could do campaigns, that we can use our creative skills to apply marketing strategies to the music industry ?"

Effective marketing, Adrian theorized, could help musicians take control of their careers, and make the most of opportunities instead of sitting at the sidelines. Thus, Adrian got to work.

In the present, Adrian runs his own music marketing business, Despegue Musical . The books , online courses  and other digital items help musicians to market their music to be heard in this challenging industry.

Along the way, Adrian cultivated a deep knowledge of the people he was targeting through conducting market research, taking note of feedback from followers, and trusting his professional skill set.

Here's how Adrian combined his work experience with his love of music to attract a crowd and serve them well by creating products that allow them to shine.

Increase your reach by sharing ideas

Adrian was well-aware with the frustrations of his audience's issues with promotion and marketing, and his advertising background gave him the skills to aid. It was just a matter of finding his audience.

"We do not realize the potential of social media," Adrian says. "We assume that there is so much activity on social media that nobody is going to notice us. However, at the time I launched the show, people reached out and thanked me for doing it. They told me they were pleased and advised me to keep going."

Based on the requests of his fans, Adrian expanded his online presence on YouTube , where he recommends:

"Research prior to recording."

"Research each title as well as thumbnails and other popular topics in your niche. Don't directly copy however, you can use the best practices as inspiration and replicate that for your own company. If you make excellent content and provide the solution to your viewers to your viewers in the video, they will acknowledge that."

Today, YouTube is Adrian's most popular channel. "The majority of the people who buy my courses are connecting with me and finding me through YouTube. It is my opinion that YouTube is the primary platform for creators to focus at the moment.

Walk in your customers' shoes and create products that are relevant to their needs.

For you to design products that are appealing to your target audience, it is essential to know what they need. Adrian uses a combination of audience feedback, professional expertise, as well as his experience within the industry of music to educate his students and provide meaningful solutions.

In the beginning, Adrian planned to produce evergreen courses with pre-recorded content, which require less administrative work as opposed to live courses. However, his audience was attracted to live classes with the same start and ending date -- and a greater time commitment by Adrian So Adrian came up with a compromise.

His popular music marketing course has pre-recorded courses so that students are able to study on their own. Additionally, there are daily group meetings for students to receive support and ask questions. Participants have exclusive access to Adrian and the freedom of a self-paced class.

Adrian also used audience feedback to create mini-courses that can be more easily managed by musicians who have a busy schedule.

"At first, I created long-term courses that take long to develop and to complete. However, I came to realize that many those who are musicians in particular might be looking for short-term wins. This is why I'm currently focusing on specialized mini courses," he shares.

These mini-courses are self-paced, do not have an element of live as well as costing less than his premium course. Musicians who are busy will love the small activities and thrilling courses .

To decide what to cover in his lessons, Adrian leans into his knowledge of marketing, and then ponders his own musical journey. "I conduct ongoing study and inquire with my fans about what they'd like to understand. But I've found that often the people aren't aware of what they want," Adrian observes.

Since Adrian's previous self is the ideal person to be his customer, some ideas come from taking a look back at the past.

"I think about what Adrian who was a decade ago might have required, and I create programs based on that."

In the example above the time Adrian and his group made their debut song, they saved it on a CD and went straight to the biggest radio station , Caracas.

"We were thinking we could give that CD over to reception, and someone might find us and place us on the radio the next month," he says. "I applaud us for having the confidence to act however the industry of music (and the actual world) isn't like that."

Reviewing things he would like to could have known about the business of music helps Adrian to provide relevant and useful materials for his students.

"I would love to get a guide that could advise me on how to make my music more visible during that time. It could have helped me enhance my artistic talent as well as time and effort. It's why I'm so committed to helping independent musicians to make the most of their music and creative ideas."

The result? The students of his class are taking their careers in music to the higher levels.

Use tools that place creators at the top

With a finely tuned programme, Adrian needed to find a platform for managing his projects.

Often, simple is best for building an online company. "With , you know your website will look stunning whether on mobile or desktop. Your site will not be crashing. Every button will function."

"I consider myself an ally. It's like being a part of my team, and I can't say that with other tools."

"Although it sounds cliche, ask what are the values, mission, and vision of the company? What are their plans for the future? Are they actually looking to grow? Did they create something or a service they're trying to market without any interest in improving it?"

Adrian sells his courses, mini workshops, as well as bundles of products through . He also has an online community which musicians are able to connect with other musicians, share their music and ask questions.

Thanks to the best technology on Adrian's side Adrian can more easily create workshops, courses, and content for aspiring musicians. Through listening to the feedback of his fans and taking his advice, Adrian's programs are topping the charts.

Three key elements to success as a creator Three keys to creator success: Niche, research and continuous

According to Adrian There are three essential elements to be an effective creator: love of your niche, doing your research, and creating with the discipline and consistency.

Select a field you're interested in for the long run

Although it is tempting to follow the trend, Adrian encourages creators to look for niches that stimulate and motivate their creativity and inspire. The process involves self-reflection.

"First find yourself. What are you passionate about? do? What things motivate you to get up every day?" Adrian questions. "For me the answer was music. Most of the time the thing has been part of your life for quite many years."

Take stock of your hobbies, interests, as well as your passion projects. The subject you choose should be one that is something you'll enjoy talking about every single day for years to come.

Explore existing resources to do market research

It's not necessary to create a new idea; you'll get valuable information by exploring what works with other creatives within your industry.

Discipline and coherence

In the end, Adrian recommends working towards your goals daily, even if you're doing something small. This will add up in time.

There's a chance that you don't get the immediate results, but in three years, you'll be miles ahead of where you were when you first started .

Adrian's hitting all the correct notes

With his market-savvy skill set, a lifelong love of music, as well as a thorough market analysis, Adrian teaches artists how to succeed in a demanding business. Students in Despegue Musical are flourishing, as is Adrian.

Like Adrian says, "If you do what you enjoy, then it's not a job anymore."

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