Have you used screen recording in your marketing yet? This is how.

Utilizing screen recording software to help your marketing efforts is a game changer. Instead of laboring over long, hifi how-to videos and carefully-storyboarded product screens that take weeks to spin up (not to mention tons of creative resources), you can create tailored customer marketing with screen recordings.

These videos are short, sweet and clear, meaning you'll be able to increase your video presence on different channels without a hefty video production budget.

Screen recordings allow you to show instead of telling the customers what your service is about. They're also a way of building rapport, problem-solving, and bring your material to life. But without effective editing, screen recordings can appear sloppy and unprofessional at the very best.

In this blog we'll provide tips and best practices so you can create eye-catching screencasts that draw the audience you want to reach the next step.

In this article

1.    How do you get started using screen recordings in your marketing?
2.    How to crop and edit your screen recordings
3.    Six ways to utilize screen recordings, and the reasons you need to
4.    FAQs on screen recordings
5.    Connecting it all

How do you get started using screen recordings in your marketing?

The public is visual, and they are demanding more video content -for example, 31 percent of marketers claim that their primary customers seem to be more interested in video content over other forms of media.

At their core, screen recordings are a versatile tool that allows marketers to communicate more effectively with their target public. Because they're affordable and simple to create, it's no surprise they're making a regular part of videos used in marketing.

The year 2022 will see 57% of the video marketing companies created videos that were screen-recorded.

Improve user experience

Screen recordings help for customers to interact with you. It's generally easier for consumers to view a brief screen recording than read loads of text and try and figure out what the product you are selling is about.

Screenshots of screens can walk customers through the product's features or show users how to make most out of features that are new.

Individualize your communication

Screen recordings seem more friendly than traditional video voiceovers. They're more natural forms of communication and can help build rapport throughout customer training or onboarding with the existing customers. They're also simple to design and easy to personalize them to users.

They provide a peek into the company's world as well as an opportunity to show the fun side of your company.

Save the resources

Nearly all teams face constraints on bandwidth and budget. Screen recordings can be a cost-effective method for your team to create brand-specific assets and not bother your team of creatives with a constant stream of video requests.

They're also simple to make--anyone from your sales reps to your customer service staff is able to create on-brand products.

How can you edit and crop the screen recording of yours

What can you do to record your screen

1. Click Get started for free. Next, you'll need login or sign up for an account for free.
2. You can now choose to begin recording your screen right from the beginning, download the app, or install the Chrome extension.

1. To start recording, click open Record. To the left pick whether you would like to record your screen from your camera or both.

How to crop and edit screen recordings using Create

Here's how to get started:

1. Upload or select the screen you wish to modify. Select a screen record from your Create Library or upload a brand new video.

1. Make use of the Crop + Fit feature to trim your video. Frame your video with the Crop + Fit tool select the appropriate aspect ratio. You can then pinch it to reposition it, or alter its scale.

1. Save, preview, and share your cropped footage. Preview your video to make sure that it appears exactly as you want it to. You can save it on your computer and upload to the Create website.

6 ways to use screen recordings, and the reasons you should

Screen recordings help make your material more visually engaging. Start your screen recordings by using these ideas.

 1. Product demos

Easy how-to videos can be a great way of showing customers your product in action.

It is often more enjoyable to watch the process of something instead of trying to conceptualize it from a written text-- 96 percent claim to have seen an explanation video to find out more about the product or service.

Make use of this feature to share screen recordings that are specific to your product on your site. The customers will then be able to see how your product works for their specific use case.

Screen recordings can also be excellent for introducing an exciting new feature using the use of a brief teaser video rather than requiring your audience to interpret a text. As an example, the Hootsuite, a social media management tool Hootsuite regularly shares videos of screen demos and teasers via Instagram.

 2. Troubleshooting

Instead of relying on live chat, emails, or even phone support, customer service reps could use screen recordings to provide customers with visual explanations on how they can solve their specific issues. Reps from support will be able to solve issues more efficiently and satisfaction will increase.

In order to assist customers with common queries, you could replace your FAQ written section with screen-based videos.

Garrett Smith, the head of local SEO for GMB Gorilla explains that recording screen images help GMB Gorilla provide more efficient technical assistance. "We use screen recordings for service demonstrations whenever we set up the Google Business Profile for our clients. The same is true when we need to troubleshoot technical problems. It helps to avoid repetitive calls because customers can look up the prior recording on the same problem."

 3. Customer interviews

Marketers can use screen recordings to record comments from customers, suggestions and comments. These visual interviews have the advantage of letting customers share their screens and turn on their webcams to communicate with the interviewer.

This is more intimate than a basic phone or survey. There's another benefit in that marketers can read customer's body language as well as facial expressions.

Teams may analyze the comments on the video and share key information with those involved.

 4. Technical tutorials

"You can write the best instructional text but it's just not as effective as watching somebody walk you through the whole process while communicating directly with you. It's more human and easier to grasp and internalize. You can repurpose these recordings for social media posts or even product documentation."   Tomas Laurinavicius, growth manager at SaaS.group

 5. Sales enablement

Instead of sales cards that are generic or intro videos for product introductions Sales reps are able to use screen recording software in order to create customized videos that highlight the product's specific use cases.

Emily Brook, a senior marketing manager at The Influencer Marketing Factory, explains that using screen recording helps them present their product.

 6. Walkthrough of Content

Screen recordings included in your content can help your content be more appealing to more people. Some people may not have the time to read a 3,000-word steps-by-step instructions. It is better to have a snappier video summary of the content.

For instance, marketers could use screen recordings at the start of blogs as a quick graphic summary of the material.

Instead of a sequence of screen shots, why not use screen recordings to help make sure that content focusing on products is brought to life?

Berenika Teter Berenika Teter, one of the SEO specialist for Klaus, explains her method of using screen recordings to highlight real-life scenarios to her viewers.

Screen recordings FAQs

1.   Can you crop a screen-recorded film?

Yes, you are able to crop and edit a screen-recorded video. Depending on your chosen software and platform, you can transfer the screen-recording to your web browser, or edit it on an application for desktops.

1.   What software do I need to edit screen recordings?  

Putting everything together

Screen recordings can help you develop content that inspires people to take action. Screen recordings can help you transform complicated topics or boring written descriptions into entertaining and captivating visual content.

From teasers for products to video tutorials for troubleshooting issues screen-based recordings allow you to put your audience first. They're also an effective means of making the most of your time without relying on your designer or team of creatives. Remember these suggestions to help answer your audience's questions, provide helpful how-to information, and foster relations with your customers.