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Global Expansion is within Your Reach

May 12, 2022

Selling your products around the globe

If you focus solely only on only those in the U.S., you can only reach about 12% of the online-based population. If you're a part of over 300,000 U.S.-based companies that export their products, you'll belong to an elite class of companies with the average to earn 17% greater profit than other companies.

If growing your store is a top ambition, you should think about expanding globally.

The international business has traditionally been a huge task, aside from a handful of the most renowned businesses. Nowadays, infrastructure is now accessible to smaller companies which can be linked to well-known platforms including, which allow businesses to offer cross-border sales.

Shipping, check! Payments, check!

One major hurdle remains: successfully marketing to multiple nations.

Marketing through Google Listings as well as Ads

Since its inception, many businesses have taken advantage of Google's tools for marketing to connect with potential and existing clients.

Shopping ads, which are feasible to control using the Google Merchant Center display your products to people actively looking to purchase on Google platforms.

Although the interface is user-friendly through Google's Google Listings and Ads extension, advertising across multiple nations required separate campaigns to every country you would like to reach.

To illustrate, the retailer needed to create a marketing campaign in order to reach the population of Spain and a different campaign for those who reside in France or elsewhere.

We heard you yearned to find a more simple solution and we have listened to your plea!

The Multi-Country Advertising Initiative

One of the first platforms that have been integrated the new Multi-Country Adoption update. It is now possible to incorporate as many countries you'd like in one campaign. When creating your ad campaign in Google's Google Listings & Ads Extension screen simply select the locations you'd like to target and remove the ones that aren't yours to.
     It's automated. It's simple. This reduces the distance between your business and customers across the globe. The end result: you'll be able to increase the number of sales you sell and increase your expansion speed.

creating an ad with Google targeting multiple countries

You can even use the free Google Market Finder tool that helps you find markets around the globe.

Reduce the complexity of your campaigns and increase the reach of your campaigns

Multi-Country Advertising streamlines targeting shoppers around the globe for example:

  • Growing Expand your reach by multiple countries that are covered in a single feed.
  • Budgeting: Manage everything with one campaign budget.
  • Displaying the possibilities of new markets via Google Search, Maps, Shopping, YouTube, Gmail and the Display Network, and the Discover feed.
  • Tracking Be sure to keep in mind your statistics and control your campaigns direct by using the Dashboard.
  • Optimizing Your performance over every region.

The main picture is completed. It's now time to look at the bigger picture

However you decide to look into it, it's in the correct platform and with right tools in the right place at the right moment. The time has come to pursue your dreams!

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