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Global Expansion Is Within Your Reach

May 11, 2022

Exporting your goods across the world

If you solely focus exclusively on just the U.S., you can only touch about 12% of the global online shopping populace. However, if you are part of the more than 300,000 U.S.-based companies that export their products, you'll belong to the group of companies which have an average of 17% higher earnings than the competition.

In other words, if expanding your business is your top goal, it's time to look at the possibility of expanding into other countries.

Traditionally, international commerce has been too large of an undertaking, except for large organizations. In the present, infrastructure has become accessible to smaller companies who are linked to popular platforms like Amazon, making it possible for them to sell cross-border.

Shipping, check! Payments, check!

The biggest challenge is successfully marketing to multiple nations.

Marketing with Google Listings and Ads

Since the beginning, businesses have utilized Google's advertising methods to be in front of customers who are both existing and potential.

Shopping advertisements, which you are able to control through Google's Merchant Center, show your products to people actively looking to buy across Google platforms.

Despite the simplicity offered by the Google Listings and Ads extension advertising to different countries meant you had to design a separate campaign for each country you wanted to target.

For example, stores had the task of creating a single campaign that would be able to reach out to people living in Spain as well as a separate campaign that reaches people from France as well, etc.

We heard you yearned for a simpler solution, and we heard your request!

Introduce: Multi-Country Adverts

It is among the very first platforms that have been integrated with Google's Multi-Country advertising update. It is now possible to add as many countries as you'd like to your campaign. If you are creating an ad campaign within the Google Listings & Ads extension dashboard, simply select the locations you want to target and remove the ones you don't.

It's automated. It's simple. The distance is reduced between your business and buyers all over the world. The end result: you'll have the ability to sell and grow quicker.

creating an ad with Google targeting multiple countries

You can even use the no-cost Google Market Finder tool to find emerging markets across the globe.

Simplify your campaigns, expand your audience

Multi-Country Advertising streamlines targeting shoppers across the world, which includes:

  • Expanding: Extend your reach with multiple countries included in one feed.
  • Budgeting manage everything in one campaign budget.
  • Showcasing: Reach new markets via Google Search, Maps, Shopping, YouTube, Gmail as well as the Display Network, and the Discover feed.
  • Tracking Tracking HTML0: Keep in mind your statistics and manage your campaigns directly from the Dashboard.
  • Optimizing Improve your performance across all regions.

The global puzzle is complete It's now time to take a look at the larger image

No matter how you slice it, you're in the correct platform, using the appropriate tools in the right place at the right moment. The time has come to chase your dreams!