Global Expansion is just a Grasp

May 12, 2022

Exporting your goods across the world

If you are focusing solely only on the U.S., you can only touch about 12% of the internet-only market. If, however, you're one of the more than 300,000 U.S.-based firms that export their products that can be sold globally You'll be part of an elite class of companies who typically generate an extra 17% in profits over the competition.

If expanding your business is an important goal for you, then it's now time to think about expanding your business internationally.

International trade has historically been a huge venture with the exception of the most powerful corporations. Nowadays technology, the infrastructure has been made more accessible to small businesses who are linked to popular platforms like, for instance, that allows the selling of goods over borders.

Shipping, check! Payments, check!

One of the biggest challenges is successfully marketing to multiple nations.

Adverts and marketing through Google Listings and Ads

For years, merchants use Google's marketing tools to be seen by potential and existing customers.

Shopping advertisements that you're able to manage through Google's Merchant Center, show your merchandise to customers who are searching for a make purchases across Google platforms.

Despite the user-friendly interface provided by the Google Listings and Ads extension advertising across several nations required you develop separate campaigns for the countries you wanted to reach.

In this case, the stores were given to create one campaign to target people from Spain, a second campaign targeted at people who live in France as well as a third campaign for people living in France, etc.

You requested a more simplified solution and we were attentive to your requests!

Introduce: Multi-Country Adverts

It's among the very first platforms that have been integrated into the new Multi-Country Adoption upgrade. You can now connect as many countries as you'd like in the same campaign. If you're making an advertisement in the Google Listings & Ads extension dashboard, just select those regions you would like to focus on and then remove ones that you do not want to.
     It's automated. It's simple. It reduces the distance between yourself and people shopping around the world. In turn, it will be easier to sell and grow quicker.

creating an ad with Google targeting multiple countries

You can even use the cost-free Google Market Finder tool to identify potential emerging markets around the world.

Make your campaigns simpler, and expand the reach of your campaigns

Multi-Country Advertising streamlines targeting shoppers all over the world, including:

  • Expanding: Extend the scope of your coverage through having different countries in the same feed.
  • Budgeting manage everything in just one budget per campaign.
  • Displaying New markets can be reached via Google Search, Maps, Shopping, YouTube, Gmail as well as the Display Network, and the Discover feed.
  • Tracking Remember your statistics and manage your campaigns from the Dashboard.
  • Optimizing Optimize your performance across every region.

The overall picture is done and it's now time to look at the bigger picture.

If you're looking at it, you're on the correct platform, using the appropriate tools in the right place at the right moment. You're now ready to go after the goals you've set!

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