Game Localization Story of Success Four-fold Sales Growth for South Korea -

Out of Park Developmentsquadrupled the sales of South Korea -- the fourth-largest video game market around the globethrough the translation of its flagship game to Korean.

I had a conversation with Richard Grisham, the former COO of Out of the Park and the current Director of Business Development at Com2Us which is an Korean business that developed and acquired Out of the Park in 2020.

Listen to our discussion below for insight into:

• How do you successfully launch a localized version of a game
• Conducting "microcampaigns" to get a better return on your global marketing efforts
• Inspiring brand ambassadors as well as future employees from your existing customers.

How Can Help You Sell Software All Over the World

Those quadruple sales in South Korea? This is where we can help.

In most of the world the moment a consumer landed on the storefront on the internet, Out of the Park saw a high conversion rate. However, the Korean version was able to achieve a smaller conversion rate than other language -- even after releasing its localized version.

Out of the Park uses the ecommerce checkout feature of Out of the Park. If a customer wants to make a purchase, they're taken to a storefront on the internet hosted by .

After some meetings with 's customer success team, they identified the cause.

"It turns out that what you expect from your average Korean customer is to pay $40 for the game. We don't even put the price of the game until the very last page of the checkoutprocess," Richard explained.

When Richard introduced the cost of the game earlier on in the check-out process, conversion rates were significantly improved. This is Richard sharing his story.