Four reasons why your small business Needs an online presence Media presence
Everyone is aware of how important social media is for marketing in the present. However, it's easy to assume that social media is only really beneficial to large businesses, who can build large followings and keep posting regularly. If your time is limited to post once a week, it may not be worth it to sustain your online presence.
Contents Toggle
- 1. You Can Increase Brand Recognition
- 2. Customers Expect to See Recent Activity
- 3. You'll Be Improving Your Return on Investment (ROI)
- 4. It's Easier to Develop a Loyal Readership
- How to Share Your Blog Posts on Social Media
- Conclusion
But, this "all or all or nothing" strategy is actually a myth. Social media is still a great way to keep your fans informed and improve your business' visibility, no matter what size or number of followers your target audience might be. Indeed, over 90% of small businesses utilize social media. It is but true that small-sized businesses have to take a different approach in their postings than larger rivals.
In this piece, we'll discuss the four main reasons it's essential for small-scale businesses to be active on social media. We'll also give you some tips you can get started. Let's jump right in!
1. It is possible to increase brand recognition
Social media can be a great option to increase brand recognition. That's because you can use social media platforms to highlight your brand's uniqueness, which is essential for small-scale companies that want to be noticed. It is important to make sure that the potential clients understand why they should choose your company over a larger firm like Amazon that may be able to offer similar products and services for less.
For instance, online clothing company Everlane uses Snapchat to offer instructions, as well as give its customers a behind-the-scenes look at the manufacturing process:
You can create your own branding strategy by imagining the things that make your company unique and understanding the things your customer cares about. It may not be solely related to your products or services. For example, some companies insist that they give a percentage of their profits to charity and that they employ only ethical means of production.
Also, it is important to think about your brand's visual aesthetic. It's as easy as picking a colour scheme as well as a logo you can be used on your website as well as across your social media accounts. This way, customers may start to recognize your company at a glance, no matter where they see it.
2. Customers Expect to See Recent Activity
To 'win' at marketing, you have to remain in the game. Particularly for small companies. When potential clients check your Facebook feed and find only cobwebs, they may think something's going on, or they may think you've folded up shop.
Ideally, you should be posting at least once each week on all platforms so that you can keep your feeds current. We'll offer some tips for easy ways to schedule regular postings later in this article.
3. The Return You'll Earn on Investment (ROI)
For a company as a business, you must have advertising. If your customers don't know about your company, they can very rarely purchase your items or services. However, putting up a physical ad like an advertisement on a billboard can run hundreds in dollars.
It is, however, an incredibly low amount to market through social media. For as few as five dollars, a Facebook advert can be used to connect with a broad public. It can let you know immediately which strategies for advertising can have an effect and which ones aren't:
Although you may not achieve a sale through a Facebook ad (or similar ads on other platforms) but you're helping to build brand awareness. The more you get your brand name out there and the more likely it is that its reputation will stick with your target audience's minds for the next time they are ready to make a purchase.
4. It's much easier to establish a Loyal Readership
If you create meaningful blog content, this can make it easy to keep fans coming back to your blog. Increased page visits and time of stay can result in higher search engine Optimization (SEO) as well as a boost in advertising revenue and an increase in possible customers to talk to.
Depending on the type of membership website you're operating, you can even use your blog to tease the content hidden behind an paywall. For example, if you run a web design course, you can offer a few samples for free as well as highlight the benefits of your course's paid-for version at the end of the article. You can then make sure to share the post on social media.
How To Share Your Blog Articles via Social Media
Fortunately, it's never been simpler to create automatic social media posts based on the content of your blog. There are a variety of programs that can send messages to your chosen social media platforms whenever you publish a new post.
Click on connect to your accounts on social media to set up social sharing for whatever platform you prefer:
If you go to open a new blog post, you should see a box in the right-hand sidebar that is labeled "Publicize. Click on edit to write a custom message:
It's that simple! it! When the post is published it is automatically posted on the platform you chose, in addition to the message. This allows you to get many uses from the same article, as well as keep your social media accounts in good standing.
Conclusion
For a small-sized business isn't easy to get attention and fight to be a part of the market. That's why it's crucial to keep a presence through social media.
The top four motives to use social media are:
- More brand recognition. Building brand awareness via social media is essential for you to distinguish your business from its competitors.
- A proof that your company is present. Having an empty social media feed may look like a fake and put people off. People want to know they can reach you quickly via social media.
- A higher return on investment (ROI). Social media provides an advertising channel with relatively low barrier to entry, as well as has a very high return on investment.
- A chance to build a long-term readership. You can share blog posts on social media as well as remind people to check out your site. As long as you create high-quality content, this can be an effective way of building an following and generate visitors to your site.
Have you got any questions concerning how you can create your small business' social media strategy? Let us know in the section of comments below!