Four examples of content you can make for your site's membership |

The process of creating the content you want to publish on your membership site may feel daunting at first pass, but it doesn't have to be. You can simply give these proven templates a try.

In the middle of night, you get up from a cold sweat, then realize:

If you're like me, you'll need two cups of coffee in order to escape the near panic and formulate some ideas.

Since no one ought to be required to drink this much coffee that late in the night except writers on a deadline and students approaching the dreaded finals season, I've decided to share my ideas -- with examples -- for the types of content that you could develop for your membership site.

#1. Downloadable resources

What are the most common ways to browse for templates on the internet for when you want to make a new workbook or throw together an official form?

It happens quite often, don't you think? It happens all the time. I'm on the Typeform theme gallery whenever I want to make something stylish without putting too much effort or the rest of my day in it (or more importantly, causing trouble for designers).

You're not the typical individual? No worries. Downloadable resources don't have to mean templates and forms, though those are some of the most classic examples.

eBooks are especially beneficial if your demographic skews towards women actually. About two times as many women read ebooks as men.

The success of making short ebooks using Google Slides -- part of the free software we recommended in the first section -- was shown. A businessman uses it to create every one of his lead magnets (short sweet ebooks that help him create his own email list).

Open Jazz Studio includes audio downloads and transcriptions, lead sheets, and workbooks in their services for the Piano Access Pass membership program.

Worksheets and guides are also an essential element of downloadable items on membership websites.

It is possible to see the example in"Quick Wins " Quick Wins " bonus of Smart Insights' membership program.

For topics you can address with your downloadable materials, return to the drawing board , and examine your target audience. What kind of information will help them achieve their goals with your membership?

It would be helpful to keep track of their performance? Create a list to help them, or even a book.

Does your membership provide assistance for business? Create an editable spreadsheet for them to input the data they want to input and then run it through important indicators.

It's easy to see. If you can make it useful for your members, then it's something you need to create..

#2. Tutorials and mini-courses

In terms of helping, is there anything better than a step-bystep manual which backs its advice with data and guides the reader in the right direction?

(Probably, but I'm predisposed to information. This is a thing I do.)

Blog Biz School's Chantel Arnett is the master at combining this kind of material with downloadable resources. Check out what she offers:

In the event that her content isn't useful in the form of templates, she's able to use it in providing a brief, pointed education on material that is relevant to her target audience.

It's good to know that small-sized tutorials and courses don't require huge time drains to produce.

They can be as simple as screen share videos that guide members through a specific series of tasks -- such as learning a new skill using a program or even how to prepare for an interview -- or exclusive how-to type blog posts in which you explain the steps in depth.

For the most effective outcomes, you should incorporate videos as often as you can. Video learning provides on-demand training and increases retention of learners, as well as other advantages. .

Additionally, it's more user-friendly than an endless wall of text It's important to consider this when you consider that 70% of students use their phones to get access to learning resources.

Chantel isn't alone who has seen results with this type of content through a membership, either. MarketingProfs uses tutorials and video learning as a mainstay of their resources to members too.

Have you noticed that they've included additional aspects of this informational list? If MarketingProfs' two-time best-seller and marketing mastermind Ann Handley is doing it, you know you're in the right direction.

And as a bonus, the new version lets you keep track of a user's advancement in your online classes and provides all the more reason to make use of this particular content type when you look into the studies to determine the benefits of using and assessing video-based learning.

The topics of content and the inspiration will (again) boil down to what's relevant to the users accessing the information.

Luckily, with the ability to track your tutorials as well as mini-courses' performance using numerous metrics that include not only the remarks and feedback of participants, but also the progress of users when they work through their documents -- knowing the most beneficial content is now easier than it ever was.

Content doesn't have to be static, however. If you'd rather engage members with more personal interaction, you might consider this third type of content for your site for members.

#3. Interactive content

The snag with downloadable materials and mini-courses is that they're passive in nature. Whatever charming you are, they're still uninteresting materials where the main interaction with them is via observation.

This also puts more pressure for you as the creator of content to produce more in-depth materials.

88% of experienced marketers say that interactive content sets their brand apart from other businesses.

Contrary to the other courses, however, you should avoid being too scholastic with interactive content. While a quiz on the topics that you have covered in your mini-courses could actually be beneficial, the students who took a self-paced course because of reasons.

In the simplest sense most likely, they don't have time or energy to recreate a classic class environment however much they do wish to.

Instead, you should make sure that your interactive content- particularly quizzes -- on the light side like that which you can see below. .

If your membership is for fledgling marketers, for instance it is possible to make the following tests:

What are your top burger toppings? tell you about your most effective advertising channel.

Select five colors, and I'll let you know how amazing you are.

Are you a Don Draper or Walt Disney? Find out in two minutes.

Naturally, this humorous type of material may not be popular with your target audience. But therein is the problem.

As it's an interactive medium the audience can notify you that this is true and then you'll be able to change direction.

On the more serious side of things, live webinars are an additional form of interactive content you can create for your members. The name suggests that the content you create will make in real-time however, the planning should be planned ahead.

Entrepreneur Tiffany Williams offers weekly webinars for her subscribers as part of the Rich Girl Academy program.

Each month, she selects the latest topic relevant to her audience and someone of the "team of Oprahs" is engaged with her audience with a live seminar.

Since live webinars are so time-intensive, his plan is a great one to emulate for people who are looking to dive deeply into multimedia content while not overloading their workload.

Questions and polls in contrast, are more forgiving and can be created and published at any time. Once a week should be an ideal starting point however, if members begin withdrawing or showing low engagement, consider spreading them out further.

Then, top off your posts by adding a touch of spoken word.

#4. Podcasts and audio files

The final type of content is a partially interactive and part-downloadable resource, but this is a completely different form of content as what we've covered to date, that it is worthy of the attention of its own.

It's quite a distance from blog posts which typically have a read-time of around 37 seconds  regardless of how long they are.

This is, however, the most important aspect of this type of content:

Amy Porterfield makes use of them as well using many of the same strategies used by Justin utilizes to keep her listeners engaged with interviews from experts, covering relevant trends and topics in the field and providing actionable advice for listeners.

Final word:

Podcasts, audio files and live streams are an easy, cost-effective form of content you can create for your membership website in advance and regularly in addition to having such a an impressive level of engagement with your audience They're certainly worth adding to your collection.

In order to make the most of the opportunity, you should invite speakers from industry and other creatives to talk about current trends in your industry as well as jam-packing a presentation filled with practical advice to your audience.

Lips that are loose could sink ships However, when it comes to membership websites content, they're the ideal way to stay at the top of the customer satisfaction waves.

The content of your blog

Creating content for your website might be a daunting task at initial However, it doesn't have to stay that way.

Keep these points to keep in mind while searching for information:

Backups should be made to a cloud-based storage system. Data loss can have detrimental consequences for small businesses, and, with the abundance of choices, there's no reason to put yourself at risk.

While you should develop some material before getting going, you don't need to be prepared from day one. You probably should not. What your members respond to and resonate with will guide the content strategy you develop as you progress.

If you decide to get into begin with free materials like templates, workbooks as well as ebooks and infographics.

It is likely that they are signing up for your membership in order to gain something. Help them achieve that goal with short courses and instructional videos that provide them with easy successes all throughout the day.

You can then mix it up with interactive content like questions, polls and live webinars. They'll transform your membership website from being a collection of doodles to a captivating one-of-a-kind.

Finally, loosen up your lips and make audio files and podcasts.

Podcasts in particular are wildly popular for different membership sites and are fairly easy to develop compared to other forms of media.

Be encouraged. While it might seem overwhelming in the beginning, once you get rolling with content it will become easier to find your rhythm and your team members will blend perfectly in it with you.