Five Effective Methods to Collect User Feedback about Your Member Site
It is impossible to have any membership website with no members, and you can't have a successful membership site without satisfied customers!
We already understand the power of tools like Google Analytics and how they will help you gain the understanding of your website's customers. However, sometimes it helps to get answers directly from your customers!
Hence, customer feedback! The collection of this feedback and the analysis of the feedback will not just aid you in getting understand your clients better, however, it can also help you improve your company!
Five great ways that you can employ to gather feedback from customers that can be not only efficient but useful to your business online!
Live chat could be integrated into your website pages or on the company's social media profiles to enhance the customer experience further!
2. Social Media
In the context of social media, another excellent way to receive feedback about your membership website is through your social platforms!
Social monitoring and listening on platforms like Facebook and Twitter can be invaluable to your company. When you monitor social media platforms, you will be able to find out what people have to say about your business, when they're talking about your membership business as well as whether your clients are looking to engage and interact with your company via these channels.
By using social media, you can access another option Live Chat, where you can interact with potential and current customers live, which is always a positive for businesses!
Several tools can help you implement social monitoring and listening such as HootSuite, Social Mention, and many more. However, if your budget isn't able to handle these tools, you're not to be wrong with old-fashioned research! Take some time to search for the name of your site's membership on these platforms and find out what other users are saying about them!
3. Feedback Formulas and Surveys
Another great way to gather feedback from customers is to create custom surveys and forms for your membership site customers to fill in.
Customer surveys are great because they can be incorporated into your blog posts and pages but without impacting your site's style. Surveys don't have to be very long (around three questions is the best), making it much easy for users to fill out, also increasing the likelihood to fill out the questionnaire.
With the help of these forms that you fill out, you'll be able to ask specific questions to your members and get specific answers to the questions you are looking for.
4. Utilize Incentives
Another way of collecting feedback is by giving your customers incentives to encourage their opinions and opinions!
Most customers won't send feedback until they have a negative encounter. It's always nice to hear the good developments happening within your business! Therefore, offering incentives such as discounted subscriptions, no-cost products or entry in giveaways will inspire your customers to participate and share their thoughts!
5. Monitor Analytics
While you're considering the best method to collect feedback, don't forget to look at your site's analysis! Analytic tools can help you determine which pages receive the greatest interest and converts, and which ones don't appeal to the most customers.
If you have built your membership site using WordPress, then you can use the WordPress plugin, such as MonsterInsights to track your website activities. It is also possible to monitor your web traffic in Google Analytics.
Final Thoughts
Collecting feedback from members on your website for membership is an essential element of your company's success. This article will help you to get on the right path to generating top quality feedback to help you improve your membership site!
To find out more about the concept of feedback and the best way to handle it, read these posts:
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How are you currently collecting customer feedback? Let's talk about this in the comment section!