Experts' Advice: The Best Methods to Sell Digital Products
Three Think In Color speakers share some of their expert tips to sell digital goods and online courses.
You've come up with the course you've been dreaming of launching for everyone to enjoy. Your message is well-crafted, the imagery is superb, and you've found an ideal price model to sell your digital product. The only problem is that you're not receiving the number of sign-ups you'd like, and you're uncertain of the most effective way to market and sell your product. While we'd love to believe our digital goods are self-selling, the truth of the matter is that creating the course is only a tiny part of helping your online business expand.
Please keep reading to learn more about the successful and tried-and-true methods for selling online. Don't forget to sign up for an event called the Think In Color virtual summit (there is additional valuable info available at the event! )
Give your customers an opportunity to preview your course by hosting a live webinar
"As it relates to the mid-tier and higher-priced courses, don't underestimate the power of a webinar. When making a large investment the customers will need to know precisely what they will be getting. Instead of organizing your webcast as a lengthy biography of you and a sales pitch at the end, let your audience an opportunity to peek.
Review your course's methodology Frameworks, your course methodology, and the route to your course's success. Showcase how your course is the best option for solving their problem and what life after your course will ."
- Kyshira Moffett, Certified Success Coach, speaker on Think In Color 2021
Improve your email marketing sequences by using a variety of content formats to reach your audience.
"Practice ongoing lead building as well as strong follow-up processes. Having a proper email follow-up sequence is key because some customers will convert into customers in a matter of minutes, while others won't. Target your marketing channels with different formats of content (written, podcast, video and more. )...good marketing can be an offer that is appropriate, and at the appropriate timing and appropriate person. Try the hybrid launch approach (evergreen and live ) using a course offering stack to maximize profit. "
-- Destinee Berman Think In Color Keynote Speaker, CEO & Founder Destinee Berman LLC.
Identify your marketing funnel's requirements and then provide pertinent material to aid them in their conversion
"My funnel is designed to be segmented based on my client's desired result and I try my best to avoid sending the client content that's not related to their interest that they originally indicated. This allows me to speak to my audience differently in advertising copy, so they can convert faster because they KNOW I understand the requirements of their ."
- Candace Junee, Digital Marketing Maven and CEO of Epic Fab Girl, speaker at Think In Color 2021
The Adweek Campaign of the Year for the Lead Generation category, Think in Color (July 27th-28th) is not just an event--it's a chance to be part of an inclusive group of business owners looking to expand their business online while also learning from peers in an ever-changing industry. Our speaker lineup features many of the females of color who are making their mark in their respective digital businesses as well as educating other people (like you) to do the same.
You can reserve your seat for The Think In Color virtual summit. Unable to make the event during its scheduled time? Don't fret--replays will be available so you can experience the event at a time that best suits your needs. We can't wait to (virtually) be there!