Creative news fork

Every business should have a brand-new video (plus six other examples of employees)

Dec 10, 2023

High-quality videos that will enhance your advertising plan

1. Explainer videos

After watching your explanation video your viewers ought to be able find the info they've been searching for. Explainer videos can be educational and can be found in many formats that address the concerns of customers. They show the process of the use of a item or describe the concept of thought leadership in a conversational format.

Tip

Explainer videos are excellent for help documentation and answering questions throughout the customer's journey.

The most important aspect of a good explainer video is the fact that it does not rely on sales. It isn't necessary to persuade anyone to purchase any item. Instead, outline a problem and come up with a solution. It is also possible to address a commonly requested question like this short but effective video:


  Explainer videos typically are highly simple. They are designed for customers earlier in the funnel, possibly in the first research phase.
 
  For determining the type of information you need for your video marketing efforts inquire with your sales representatives what questions they're frequently asked on a regular basis. Get to know your customers and what they're listening to.

If you're preparing to launch an entirely new product and would like to produce a video explaining the product meet with your product marketing department to determine what features are most crucial to highlight and also the most efficient method to accomplish this.
 
  Illustrations and animation can be excellent ways to advertise product announcements or concepts which require lots of effort to understand. by visualization.

For a successful video explaining your ideas, be aware of these guidelines:

  • Develop your strategy in relation to the audience you are targeting.
  • Make it clear. Do not waste your time with excessive information or photos that distract from your main message.
  • Keep a professional, helpful tone.
  • Give captions that can be accessed as well as user preferences.

Staff Pick example

You're along for the ride in this docu-style explainer video of 2020's Norco Optic. Bryan Atkinson flies down the streets of the interior of British Columbia while narrating how they tackle terrain by using the bike's features. There's only the bike along with the rider and the environment.

The reason it works:This video perfectly captures what it's like to use the software at the level of an expert. It is played to an audience that includes cyclists, and adventure riders. The film is also visually breathtaking.

2. Promotional videos

An advertisement video (also known as promo video) can be described as creating brand awareness. The aim is to build hype or tease a launch using a video of a shorter length.
 
  Promo videos provide a brief glimpse of the future created to grab the attention of viewers and encourage them to visit the social networks or other channels. Promo videos that are effective are brief, engaging and create a quick impression (hopefully in line with the artist you're trying to promote). ).


  Promo videos can also be a fantastic opportunity to reach the most influential artists people who your audience has a connection with or might be a fan of. When you connect with creators, you can also boost the amount of viewers who view your content.

Staff Pick example

The reason it works It's because of Raheem Sterling. The reason it works is because of what we've suggested above The advertisement in question could be quite long but its length gives way to the humour in the story that is unfolding. Are laughter and humor the best method to market a mobile handset? It seems like it.

3. Brand story and BTS videos

A branding story video is basically a "get to know me" or an origin story of your business.
 
  With a budget that is appropriate and a the right team, a branding story video is a great way to serve your organization as a key marketing resource over the course of years.
 
  Brands' story-telling videos are essential to master, so before diving into production, be sure to are prepared with an outline, a storyboard and a script prepared for use.
 
  By using a behind-the-scenes video viewers get an insight into your brand. The videos explore the people you employ as well as the method you employ for getting things done or show how things get accomplished. They can also give an occasion or promotion an opportunity to gain a new perspective.

4. Webinars

What should you be aware of when creating a great webcast?

Make sure you are focusing on the content. create a memorable experience and figure out ways to make connections to your audience.

5. Case study videos

6. Branded content with a story

The narrative video provides an account with the intention of entertaining. That's it.
 
  While all of your company's videos are supposed to be fun, this isn't the sole objective.
 
  Brands can use narrative content to tell an account. Contrary to stories about a brand that is required to tell your story's origins. A more typical advertisement design, commercial video ads provide a purpose for their products which is more significant than the company they represent.
 
  Many narrative brands focus on larger themes such as the family bond, compassion, love and commitment. They have a plot outline. The story is told through introduction, a conclusion and a climax. We are left with a person who has evolved.
 
  Brand narratives are often used to explain or extend the meaning of a slogan like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa employs a similar strategy to tug at the heartstrings through a compelling travel-related ad campaign. The movie is about luggage traveling, travel and lost phone calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We get to know the case study of an individual, and learn about their struggles as well as the successes and tragedies of their life. They feel personal and draw us into the narrative without the need for familiarity with the product or company.

7. Creative brand campaigns

An overall category that encompasses these brand videos that don't fit in any other category. A brand that is creative is basically thatIt takes a stance to a different kind of video than traditional brand videos. There is no set formula that can be used to create this. The only thing you have to do is be completely committed to an idea that you are enthused about, and that is in line with the branding of your brand.
 
  If you are a business seeking to implement a more creative approach, look into the agency or team of filmmakers that create the most innovative and inspirational videos. Reach out to them and find out what they did to collaborate with their customers. How was your deadline and budget? How much creative input do you wish to get? Define the goals of your video marketing campaign. It could be linked to an or event? A rebrand? A specific item?
 
   Staff Pick examples


  It's difficult to pinpoint what kind of video "Obscura" might be as it's an artistic film disguised as commercial. This is a great example of a business trusting its creator to create the company's image through passion and innovation.


  Reading of the poem by Mary Oliver "Wild Geese" over beautifully shot consecutive mornings on the North Coast. By capturing the beauty of the natural world the Patagonia Australia video has everything necessary to be.

What it does: Surprising your audience is great. It signifies that you will stand out other similar web pages.

Businesses of all sizes are able to impress with its collection of rich and captivating brand videos. You are the only one to create your unique style and mission into each type of video, while placing your client at the forefront of your efforts.

This post was first seen on here