Establishing Relationships with Your Clients Through Storytelling

If someone is able to tell an experience that sticks on your mind for quite a while following the time you've heard it. This is the strength of storytelling. studies have proven that audiences appreciate the power of a story as it is how we interact with fellow people. With the advent of technology, how connected has become more and more difficult to make connections. Yet, storytelling holds its weight in forming relationships with other people.

It's the place where storytelling can be utilized to benefit your company. When you consider selling your products, it's easy to assume that you should talk only about the products on your website. Although that's a crucial component of selling on the internet, it's not what sells the customers to the brand. Your site may be fantastic in describing your products however, it's not often enough to convince customers to "buy into" the brand. Benefits of creating the relationship you have with your clients could be much greater than you thought and an engaging story can help you get there.

Story telling is an effective Tool to use when Selling Software Online

Companies that sell software online are able to increase revenue by telling stories and making an emotional connection to potential buyers. How? Your customers are more likely to buy goods and services offered through the web if they are happy with their interactions with and connections with the company. Making a connection through sharing an image of your brand on your website will build these positive feelings and boost sales.

If you're thinking whether you have a tale you'd like to have read, then there is no doubt that Yes. Every company has a tale to tell. Find the answer to these questions and you'll be on your route:

• How did you get the concept your business is based on initially?
• Did you come to an agreement on the name of the company?
• What brought you to where you are today?
• Do you have a motive why you are passionate about what you do?

A well-crafted story can create positive experiences with prospective customers, leading to increased sales and a greater feeling of loyalty, which is the basis of long-lasting relations with your customers. Stories that are enjoyable inform, entertain and provide value to prospective customers.

Think about, for example, Marketo which is the company behind Marketo. Marketo's innovative marketing platform has been executed extremely well, and has interesting stories. On Marketo's website, they talk about how "Marketo has evolved into a market leader in automated marketing yet it is at the core the company of marketers, with marketers. Each day we awake wondering how we can improve the lives of those who also are marketers." Take note of the way Marketo does not ramble talk about how great their product is. Instead, they share the story of the way they keep their customers ' needs in their mind.

Stories to share to make relationships with your customers

Stories are what makes your business unique and human. They are what makes your business unique. These stories should be the voice of the business that you are a part of.

Marketo has the ability to accomplish this through putting their marketing in the forefront. You'll notice how they do not just say the fact that they have customers general to them and general customers but are specific in addressing the audience they target. Are you having trouble writing your own story? Contact your existing clients! Here are a few questions to help you get started:

• What do you differ from other businesses that are in the same industry?
• What do they love most regarding your business?
• What are their thoughts on the business to people outside of it?
• What was the way they found your name first?

Transform their questions into stories that create connections to new customers.

Connect with your clients through Images and Videos

There is a saying, "A picture is worth more than a thousand words." Customers love to take photos to show a glimpse of your business, its manner of working and also what makes them different. Images give prospective customers a glimpse into your company.

Use images to convey the values of your company. It's all about your customers and the relationships that you establish with them. If you talk about your favorite things about your business, you tell customers not just what they are buying but also 'who's the company they're buying from.

Also, you can tell the tale of your business through video. Showcase the human side of your company and let customers get a glimpse of the person behind the brand name they are buying from. With the amount of attention that video has been added to the collection of your company's stories is a great idea.

Let your clients be open to sharing their Erfolg stories.

When your customers leave reviews talking about how your product has been a success for them and you want to share these reviews on your website.

Giving testimonials from customers and telling the story of a customer are great (and straightforward) methods to promote your business. This allows prospective buyers to get insight from their previous clients. With 80 percent of customers needing opinions before they purchase. Why not provide them with an honest opinion from your clients who are happy? Your customers' testimonials can inspire others to write their own testimonials as well as help to build greater trust between your company and the customer that shared the experience.

For these testimonials from customers look up your online reviews or speak to your sales team to get the names of those customers whom they feel might be willing to tell their story. Customers can choose to write a testimonial themselves, or you can go an extra step. Talk to your customer about their experience with the product or service you offer and make a case study for prospective customers can read as they make their buying selection when they visit your site.

The in-depth stories of customers can foster an atmosphere of belonging in your company. You must get permission from your customers to release their story.

It's important to share valuable material with your current as well as potential customers. A compelling, relevant and engaging narrative is a strategy for marketing that you can employ to increase the growth of your business. Your story should be one that is inspiring and enthuses the customers.

Hannah Juley Hannah is recently graduated from the UC Santa Barbara. Her previous experience in marketing is what led her to be elevated to the position of Marketing Coordinator. Hannah helps with content development as well as social media as well as departmental expenditures. Outside of work she can be found at the beach either playing volleyball, or reading an ebook.

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