[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Talks with Walt Disney's Entrepreneurial Secrets

On this show, we had the opportunity to speak with Andrew Lock. Andrew Lock explains how his journey from an assistant cameraman with the BBC to becoming a giant on the internet in terms of online marketing.

It is recommended to check out Andrew's book "Walt Disney's Way" and discover how to develop a stronger company (including membership sites) by using his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are some moments you'll wish to miss during the program:

• The unbelievable story of how the ex- BBC cameraman utilised his single ability to connect with online marketing titans such as Yanik Silver as well as Dan Kennedy. He developed a flourishing online business, and became one of the biggest name in the field of online marketing. Beginning as a complete no-one. If you've ever wondered if it's possible to do this and succeed, his story will let you know that you absolutely have the ability. (0:00)
• A clever method by which Andrew Lock got a free membership to Yanik Silver's prestigious and highly-exclusive mastermind group. It is possible to use the same strategy to be able to land gigs, interviews, free products and even get your brand promoted by one of the top names in internet marketing. Imagine the boost in sales it would bring your company. (1:06)
• Andrew Lock shares the dark space he was in during the pandemic and how the virus helped him pull himself from it. Additionally, you will learn how to use what he learned to help you through the tough times in your business and life. (17:31)
• The secret of almost effortless the business world is to be successful. Most people make this mistake and it causes years of frustration and needless suffering. Following Andrew's tips and having success, motivation, persistence, and consistency in your business is almost guaranteed (10:21)
• A virtually unnoticeable problem in your website's performance is sure to halt your sales now -- and how to make use of one of Walt's closely-guarded entrepreneurial secrets for quick fix (30:37)
• A clever method of Disney effectively "manipulates" children into influencing their parents in Disney theme parks. Learn how to utilize this tactic legally to make it easier for you to sell your online courses (29:13)
• The big mistake Disney's new CEO is making could have Walt rolling over in his grave -- learn how to avoid making mistakes during the recession (33:18)
• The secret to a thriving online business. The answer is simple... Do this and you'll be the one getting interviewed on podcasts. Don't and you'll almost certainly be struggling for years to come. (37:47)
• "The M___ Test. It's a brain-dead easy method to determine if the subject that you are teaching is a suitable choice for a membership website (Plus it's a much easier method to locate a virtually unlimited number of interesting concepts and topics you CAN build a site for membership on) (39:33)
• The insidious trap almost all new entrepreneurs fall into that leads them to be in a constant state of struggle and often over a long period of time with many NEVER figuring it out (This might be holding you back right this moment) And a simple way to avoid this. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the pandemic and how to beat the top business owner "killer". (16:37)
• The lesson of retention that membership sites needs to learn from Walt Disney's theme parks. It really is the differentiator between a website that slowly withers and dies regardless of the other options you try or a site that continues to grow and expands almost instantly (25:32)
• "The "Kodak" Testing. How even the color of the pavement in the theme parks is rigorously tested to subconsciously lure visitors in. And what you can do to apply this principle to your courses, websites as well as memberships to improve sales (26:43)
• What is the way that Disney utilizes "fake smells" to encourage parents to purchase tickets to its theme parks. Disney has literally created a machine that does this, and Andrew shows how you can take the idea and incorporate it to online courses as well as memberships in a real method to increase conversions. (29:36)

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Are you considering starting your own membership site, or would you like to see if your existing site can be a better option? If so, take a look at the following resource:

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