Email Marketing for Digital Artists The Complete Guide to Email Marketing for Digital Artists
Making art for sale is as much an effort as creating it. It's one thing making original art that people want to purchase, and another thing for them to buy cash on it. It requires a unique set of skills that many artists don't have.
It's good to know that the transition from making art to selling it isn't difficult, lengthy and expensive with suitable digital marketing methods. Business marketers have been using email to market products for a long time, and have had amazing results. You can do this, too.
This email marketing guide to digital creators will discuss how you can use email to promote your work. This guide will teach you how you can build an efficient email list. You will also learn which type of emails to send to generate awareness and participation. In addition, you'll be taught tips for making your art of email marketing productive.
Let's get to it!
What exactly is Email Marketing?
The term "email marketing" refers to the promotion and selling of products or services by emails. It's a great tool for creating brand awareness and building customer relationships.
In the digital age ruled by social media and immediate communication, email has remained among the top digital platforms for digital marketing. The return upon investing (ROI) for marketing via email is 36:1. That means each dollar you invest it will cost you $36, making email an essential element of any marketing plan.
Software for marketing emails automatizes the process of sending emails, thus reducing time and effort. You can design different email templates, segment emails lists, plan campaigns and more.
In the end, these tools have a low cost and come with free or low-cost plans. They're therefore accessible to artists who have diverse budgets.
Importance of Email Marketing for Digital Artists
In addition to a huge ROI as well as an efficient process There are three major advantages of using email marketing to market digital artists. These are:
- Relationship Management: Art pieces can be a source of luxury for a lot of people. Therefore, even though your art could be appealing but it's not likely that it will lead to an immediate sale. Therefore, it is important to cultivate the interest of your customers for a period of time following the initial interaction. Marketing via email allows you to nurture engaging relationships that turn leads into clients.
- Ownership: A lot of galleries do not provide information to clients to comply with data privacy laws as well as ensure their margins of profit. This means that artists aren't able to build relationships with qualified buyers. Through an email marketing approach the artist has control over your email list.
- Control: Many digital artists showcase their work on social media. These platforms have been deemed to be a 'borrowed' spaces, meaning that you are required to comply with terms of services. Accounts are susceptible to being banned. With algorithms that favor paid ads, your followers don't always get to see your posts on their feeds. The use of email marketing allows you to have better control over when and how users receive messages from marketing.
In the end, email marketing allows artists to communicate directly with customers without depending on third parties.
How to Create a Solid Email List for Artists
A successful email marketing campaign for digital artists begins with high-quality email lists. It is important to think strategically when targeting your customers. A healthy email list consists of engaged and active subscribers. The accumulation of inactive email addresses will just result in wasted marketing efforts. It is the reason you must check email addresses at every step of the way. This can help ensure the emails you send out reach the desired recipients.
That said, here are three methods to make a strong subscriber base.
The digital artist Android Jones is one example gives visitors 10% off the first purchase by signing up to the Android newsletter. The pop-up details what information users will get when signing in, which includes updates on the latest events, products and services, and image releases.
Collect Email Addresses at Events and Online Collecting emails from events is an excellent method to create a database of buyers who are interested. Have a sign-up sheet at your booth or table, and offer a valuable incentive. It is also possible to direct social media followers to your site or landing page, where they can sign-up for special art content or offers.
Laura Rubin, for instance utilizes the link on her the bio of Instagram to channel followers to her site.
Be Regularly Involved with Your Mailing List Subscribers - The frequency of your email marketing messages plays an important function in keeping your email list in good shape and actively. Too many or only a few emails and you risk losing subscribers. If you decide to send emails at weekly, monthly, or quarterly intervals, it is important to always be in contact with your subscribers. For instance, scheduling announcements on the final Thursday each month, at 10:00 am.
As you build your lists of marketing emails, go for quality over quantity. It is better to have 100 active subscribers instead of a long number of unread email addresses. Moreover, email marketing service providers base their pricing on volume, so you should pay for people who are likely to be converted.
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4 Different Types of Fine Email Newsletters that you can send to your Subscribers
After acquiring qualified contacts you're now ready to write email content that's as unique and attractive as your artwork. If you have too much to do, you can use an AI software to generate content, like AskWriter and ChatGPT to help you craft the email content you want to send out.
As you write your marketing emails, remember that the goal isn't the quick sell but to build lasting relationships. This is the chance for you to build deeper relationships with potential customers and turn them into loyal clients.
Here are four types of email you can send your subscribers to keep them entertained and interested:
1. Welcome Email
It is paramount to set the appropriate tone from the beginning of any relationship. Welcome emails set the basis for what future clients can expect from your email communications. Email statistics show that 74% of users want welcome messages, and they are willing to engage 33% more often with brands which send welcome messages. Therefore, they are crucial to the customer onboarding process.
A well-designed and personal welcome email draw the attention of potential clients and help move leads into the sales funnel. These emails allow you to display branding values and provide relevant information, such as social media platforms or ways you can commission an original piece of art.
Also, you should explain to them what type of information they'll receive. Look at this example:
It's not a bad idea to try fashioning your welcome email after this one taken from the Museum of Modern Art. It details how frequently people will get periodic newsletters. It also includes links for purchasing tickets online, to shop as well as the sign-up for membership page.
2. Behind-the-Scenes Email
In a world that is increasingly digital, people are looking for genuine human interactions. Sharing behind-the-scenes content allows you to establish your reputation as a digital artist, make connections with your intended public, and increase the loyalty of your fans.
Video is one of the top mediums to create behind-the scenes video content that reaches the majority of internet users. You can showcase your personality or branding, offer viewers a glimpse into your creative process as well as provide updates about ongoing initiatives.
Need ideas for content to be used in behind-the scenes content? Create a "draw with me' videos such as the one shown you see below.
This video guides people through the coloring process and gives tips for achieving certain looks. The video runs about 22 minutes long, so you can make this content lengthier or shorter as you like.
Another behind-the-scenes idea is a 'then vs. today' idea that lets you contrast your earlier and latest artwork to let viewers see the differences.
embedding the video directly within an email isn't recommended but it is possible. Some email services don't allow embedding videos and will flag emails with videos as spam. The best option is to create a thumbnail which links to the video you have on your web page.
3. Exhibition Announcements - Email
What is even better more than behind-the-scenes footage? Meeting the artist. Even if they can't be able to afford your work but they are able to assist you in other ways.
E-mails that announce exhibitions or collaborations is a common practice in marketing for art. It is a cost-effective method of using email lists for promoting awareness of an event as well as attendance.
As well as the date of your exhibition time, locations, and dates Make sure you include details on events that are special, such as an opening receptions or meet and meet.
The invitation to the exhibition showcases the artwork of the artist in the announcement. At a glance, readers receive information regarding the event's time, date, location, and the event's purpose.
4. Sales & Promotions Email
Your marketing and sales campaigns are supposed to be visually appealing and include attractive images. Each email must contain an easy call-to-action in order to generate sales.
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The promotional email is a showcase of three different offers that are based on the price of purchase. The more customers spend, the bigger the discount. The discount code sits just above the CTA button, so people needn't look around to find it. The deadline for sales is displayed big and bold making use of a tactic called FOMO (fear of being left out).
Top Email Marketing Tips for artists
Making subscribers sign up to receive email notifications is only part of the process. It is essential to ensure that they remain engaged and don't hit the unsubscribe button. There's no universal marketing strategy.
There are however a handful of best practices that digital artists should follow to achieve the success of email marketing. Inability to adhere to them can cause disengagement among audiences. It is possible to hire project managers freelancers that will ensure you're following all these while meeting deadlines at the simultaneously.
You can personalize Your Emails
The personalization of your emails makes your customers feel special, which improves satisfaction and leads to 40% faster revenue growth. Personalization of emails begins with subject lines. From the endless emails customers receive daily, the ones that catch the attention of customers are those that have their name on the subject. But it goes beyond that.
The content of emails must be pertinent to the buyer's journey. Repeat customers shouldn't receive similar marketing content in the same way as those who haven't yet made purchases. You should include your company's voice well.
Segment Your Audience
Segmentation facilitates personalization efforts. It separates email lists according to specific criteria, so customers receive different emails in accordance with your marketing strategies for digital. There are many ways to separate email lists according to sales funnel stages or geography, level of engagement as well as content interests. Many email marketing platforms come with segmentation features.
Create emails that are visually appealing
A well-crafted and engaging subject line only get users to open emails. It is the content that keeps them engaged. Images can be a fantastic method to make your emails visually attractive. They capture the attention of readers and serve as visual clues.
But, excessive visual elements can increase the loading time of emails. The risk is that subscribers will delete emails without reading them. Simple, user-friendly formats is a good option. Utilize one or two images to make sure the copy is centered.
Test, Analyze, and Optimize
It can be challenging to figure out if your marketing campaigns are effective without statistics. How else will you know which art content your audience likes or how to optimize the future campaign?
A/B or split testing allows users to identify subject lines, imagery and CTA buttons that drive conversions.
There isn't a magic formula to ensure success in marketing. However, if you follow these guidelines as described above, you'll improve open rates as your subscribers will be happy to hear from you.
To conclude
Making your passion an enterprise is easy by using the power of email marketing. It's a powerful instrument that lets artists connect with potential customers as well as followers, and convert their attention from a mere viewer to faithful customers. It gives you full control of relationship management and content distribution that galleries and social media platforms can't.
This blog article outlined the significance of marketing via email in selling art. You learned how to build an email list, the four kinds of emails that help build lasting client relationships. We also shared top practices for increasing the success of your art marketing campaigns via email.
If you're trying to create awareness, or increasing visits to your website or art exhibits, use emails to get the most benefits.