Email marketing for bloggers (5 ways to turn your readers into customers) |
Do you wish to transform your blog into an source of revenue? Make your readers clients by following this guide on sending out emails to bloggers.
Your blog is doing well.
You're creating great content with regular publishing and your SEO-optimized blog posts continue to attract new visitors.
It is obvious that blogging can be great for your financial results. It is estimated that companies with blog sites create 67% more leads than those without one. All you have to create leads.
That's where you can find the explanation that email marketing is successful. It's among the most widely used marketing methods online, because of the reason that is: Email marketing has one of the highest ROIs for any marketing tool starting out is simple.
It's so simple, we've broken it down into five easy steps.
With this step-bystep instructional guide will show you how to transform readers who visit your blog into email subscribers, then nurture those leads with email marketing campaigns.
Let's start by defining the initial stage of any start-up, setting the goals.
Step 1: Establish the goals you want to achieve for marketing via email
Marketing via email can be an effective method. It can yield around $40 per dollar invested and results in greater conversion rates of 174% in comparison to social media.
However, to get the most out of any program that you use, it's important to have an knowledge of the objectives you're attempting to accomplish. That's why it's so important to set objectives for your email marketing strategy prior to beginning list making.
Marketers often fall into having undefined goals. They say, for example "build your email list" or "qualify the leads" but we don't really look into details of how to achieve the goals will look like.
One reason why it's not possible to suggest universal marketing goals or measures of success. Each company will have their own KPIs or key performance indicators (KPIs) to meet the objectives they've established for themselves.
For instance, if you're trying to collect the sign-ups to a pre-launch for your upcoming course, you are able to track the amount of readers on your blog who sign up to your email pre-launch announcements.
However to the other hand it is important to turn more email subscribers into participants in online courses, it's crucial to understand the percentage of those who open and click on the relevant hyperlinks in your emails and also the proportion who later sign up to the course.
For setting the appropriate objectives for your marketing campaigns It is recommended to use the SMART goals framework.
According to the SMART goal framework the goals have to be able to fulfill the following criteria:
Particular:Set specific goals to concentrate on one specific aspect of your firm.
MeasurableMake certain that you have an instrument to gauge your objectives and monitor your progress.
Achievable:It's fun to dream of the big picture, however goals with no specific targets can quickly transform into an unmotivating and apathetic feeling. Keep your goal challenging and achievable.
Related:Check that your goal aligns with your values, brand, and the overall objectives of your business.
time-boundGive an appropriate deadline to achieve your goal. Deadlines allow us to hold us accountable. They establish a date to strive towards.
For example, you're looking to expand your number of email subscribers. Your SMART goal might be "By creating an opt-in page to my blog I'll add the 100th subscriber to my email list over the next 60-day period."
If you've got specific goals in mind with a realistic target and action plan to get there You can set yourself up for success.
The step-by-step method is a good example. Let's go ahead to the next plan using an opt-in form or lead magnet to draw in those subscribers.
Step 2: Put opt-in forms or a lead magnet in your blog.
Python creator and teacher Reuven Lerner uses the opt-in forms on his website to expand his database of email addresses.
Below are two suggestions for getting the most value from the sign-up form for your email.
Create a powerful call-to action (CTA). Offer a convincing argument as to why they should sign up for your email list, such like "Teach me the fundamentals in Python!" From Reuven's examples.
Then you give them your email address and they'll provide you with valuable details. It's a fantastic trade.
Targets the specific problems.
Shows that you are an authority in your field.
It makes people eager to learn more about your business and you.
If you've got a type of blog post that draws numerous visitors, you may do a content upgrade specific to that particular article.
To create a content upgrade:
Find the information on your website that attracts people to your website the most.
Incorporate relevant information in your blog post, which is pertinent.
Turn more readers into email subscribers.
Once you've started collecting email addresses for your website, it's almost ready to begin sending emails to your new subscribers. You'll first need an email marketing system. Next step is choose an email marketing platform.
Step #3: Choose the best email marketing platform
There's a wide array of marketing tools for authors and bloggers can select from, ranging from basic tools to email marketing software that includes every marketing automation feature you can imagine.
It is a matter of which tools for marketing via email is best for you?
It's true that I'm biased but my vote is for .
The reason is that's one-stop platform was designed with people who created it in the back of their minds.
It's the best email marketing solution for those looking to:
Manage your marketing emails websites, landing pages and digital products from a single platform. You don't have to worry about purchasing different software which connect with one another.
Facilitate the running of your business.
Your contacts as well as your customers in one place and no CRM software is required.
Unlimited emails sent without having to fret about any extra charges.
Help and assistance available to customers.
Additionally, you receive complete revenue metrics for every email that you mail that helps you track your goals right from the start a lot easier.
Whichever platform you select, now is the time to get it installed and start sending your first email marketing campaign the next stage.
Step #4: Create your first email campaign
There is a temptation to begin selling your services to new subscribers as soon as they join. If you start bombarding your subscribers with marketing messages immediately, they'll opt out at the same time.
Instead, make those who are new to the service feel at ease by sending them a warm email.
74% of consumers need a welcome email when they sign up. Furthermore, considering that customers who are new to the service are most engaged in the initial two weeks of subscribing, the sooner you reach out, the more effective.
The welcome email you get will give you the chance to create a stellar first impression.
The coach and business owner Rachael Taylor excels in welcoming people to her email list with her sweet, simple welcome email.
The welcome email from Rachael:
Thank readers for signing up and lets them know what it means to her.
acknowledges that being able to be within the client's inboxes can be a very special experience (and discusses why it can help the clients).
Inform them about the kind of relevant content she's planning to share.
If you think this is the buzzwords used in marketing do not fret. Your marketing funnel is simply the procedure that a prospective purchaser (or "lead") goes through beginning with your business until they decide to purchase.
Nurturing your leads means sharing information and developing a connection to the people you want to reach so that of converting them to paying customers.
Lead nurture is one of the main components of marketing. In a market in which the majority of leads do not translate into sales, cultivating leads can make a huge contribution to your results. The leads that are nurtured will result in more purchases which is 47% higher than leads that have not nurtured.
Now that you have your leads subscribed to your email list, you're prepared to follow up with them via an email sequence.
Email 1.Introduce yourself, and encourage your viewers to consider the problems your program could help them solve.
Email 2:Now the person you're leading is pondering the issue and has some insights, you can share them with them, to enable to take the first step to solve the problem.
Email 3.Introduce your course and the reason why it could work as a perfect option for you.
email 4.Your prospect might be having a few reservations after your first introduction. Respond to the most important concerns they may have regarding the course's content including its price and duration.
5. Email:Make one final pitch. Explain to them the reasons you should act now and encourage them to reach you with any questions.
Every email that you send out in your nurture series serves a specific purpose, and the actual selling doesn't occur until after five emails. Your goal is to gently lead your potential customer to conversion and not force them to the bottom of.
For additional email-related tips and templates, have a take a look at these resources:
The most important thing to consider regarding templates and generators is that they could be great starting points, but you need to tailor your message to fit your particular image and the audience.
In the midst of the 300 billion messages sent out every daily, there is no enough time to spend on standard email. Personal emails have conversion rates six times higher than email messages that are not personalized.
Read more about our article about mail segmentation to find out more about making sure you deliver the right messages to people you want to get in touch with at the proper moment. Also, you can read Moosend's great guide to the best moment to email when you're searching for practical tips for your organization's logistics.
If you've got your campaigns in the process and your leads happily nurtured, you may think you've reached the end of your email marketing journey. However, when there are countless opportunities to expand your reach, it's never really over.
Are you finding it too cryptic? Learn more about what I mean.
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5. Check the results then try it again and repeat.
The fifth and last process, reviewing and re-evaluating the email you send out is much more of a continuous process as opposed to a simple list item.
Once you've sent the first email Re-evaluate the objectives you set in the beginning. Examine the email marketing metric that you've set to gauge. If you're struggling to meet your goals -- or just want to step things up an echelon, you're ready to try some new ideas regarding your marketing email.
A/B tests (or split-testing) includes changing the components of your email, with one component at a particular time, following up to see how these adjustments impact the performance. (If you do this with multiple elements simultaneously, you won't be able to tell which of the modifications affected the performance.)
Below are a few of the most often used variables in an experiment with email:
Subject Line
From the field
Email content
Date of sending
CTA
In order to test a split make sure you send half of your readers the email you sent to them while the other half receives an email with the changed variable.
If you decide to the subject lines of different subjects, for example, your customers get the same email but with a different subject. If you take a look at open rates, it will be easy to know which one works most effective.
Test two different CTAs to see which results in a greater open rate, or test different messaging options in the content of your emails. The options for A/B testing are practically limitless.
A few email marketing platforms such as ConvertKit , HubSpot as well as ActiveCampaign have the option of splitting and checking the content of emails, as and subject lines.
More data you gather via A/B and A/B tests, the more you are able to improve your current and future email messages to satisfy your subscribers' requirements and preferences. If your subscribers are happy with your email content and the more likely they are to become clients.
Bottom line:
Be open to experimenting with your email messages to figure out which one is the most beneficial for your business, brand as well as your target audience. If you have the proper metrics in your mind and some patience and perseverance, you'll soon be in your way to turning many of your readers to customers.
Five easy steps to convert blog users into happy customers
Eliminating the tricks of advertising or growth hacks and buzzwords that can turn bloggers into readers is simpler than you think. It all comes down to five simple steps:
Set goals for your email marketing strategy. What is success for your company?
Include an opt-in page or lead magnet onto your website. If you offer an informative article to your readers to exchange email addresses, you make signing up easy.
Pick an email marketing service. This is an excellent choice for those who want to manage their digital products as well as their email marketing on an integrated control panel.
Send new subscribers the initial welcome email. Create a lead nurturing process which encourages them to purchase from your company.
Be open to experiment with new ideas. Utilize A/B tests to find which elements resonate with your customers and then adjust your strategies to meet the needs of your audience.
By following these 5 steps You'll be on the path to turning the readers of your blog into satisfied healthy customers. There may be some trial-and-error as well as some tests, however, you're on the right track and we're eager to look forward to watching you grow.
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