eCommerce for Bloggers How to monetize Your Viewers

Aug 10, 2022

After you've had your blog up and running for a long time, and you've built up a following, you may be asking yourself, what's next? What can I do to make money from my blog?

It is estimated that about three-quarters of bloggers utilize a monetization strategy. Marketing through affiliates and advertisements are the most popular methods, however you could also add the ability to sell products on your blog. This can be even more exciting and lucrative -- especially for creative or entrepreneurially-minded people -- and can help grow your reach.

Do you write about nutrition on your blog? Do you have a recipe? Why not create an eBook, offer online cooking courses, or sell memberships with exclusive benefits? It's possible to take it one step furtherby selling virtual consultations online or even physical items.

There's no "one-size-fits-all" approach in this case, and that's the thing that gives it the enthralling appeal.

How bloggers can utilize the power of eCommerce

In many cases, businesses that sell online create blogs to draw readers of their targeted customers. The blogs are used as an advertising strategy to boost search rankings and gain confidence from those likely to convert into customers.

If you're a blogger you've been able to overcome one of the biggest challenges in the field of eCommerce marketing. You're an experienced creator of content and are getting an audience to appreciate your efforts and opinions. No matter if you've been blogging the past year or more years, your readers already show interest -- that's half the battle.

What products can bloggers offer?

Here are some suggestions to make your blog more profitable:

  • Sell guides or eBooks. This is a fantastic opportunity to increase the value of your biggest source of blog! What are your top-rated content? What can you do to incorporate them into a comprehensive tutorial? If, for instance, you're a woodworker, you could take inspiration from your top ten blog posts and make "The Beginners Guide to Woodworking," filled with fresh images, examples, FAQs and other resources. Develop something that is valuable for those who already enjoy your content and will be supportive.
  • Offer accessibility to communities online or forums. This gives your readers the opportunity to interact with one another, ask questions, and really build a community around your brand. Imagine this as your own social media platform -- but with greater flexibility and control. If you write about parenting toddlers, for example you can create an online forum for parents who follow you. You can share ideas for summer fun and breakfasts for preschoolers, gain from their shared experiences, and have the chance to connect directly with your blog!
  • Offer consultations, or even online classes. Now that you've built a loyal, interested following, many of them will be prepared to purchase a more deep dive into your field of specialization. It's possible to offer photography classes like this one, or personal workout coaching.

How to add an online store to your blog

Are you ready to start? Let's look at how you can add an eCommerce store to your blog. If your blog is using WordPress You're one step ahead!

1. Choose what you want to market (and how to sell it)

The blog has gone through plenty of ways to make money from your blog -- now it's time to decide the right fit for you! It will obviously affect all decisions you make from here from now on.

First, be aware of your audience's needs. What would they find the most helpful and what will they be most willing to pay for? Take a look at the kind of content they consume as well as the tools they utilize currently. Perhaps you'd like contact their social networks or contact them via email and include a survey to find out their thoughts direct.

If you choose to take suggestions, set up an online community, develop online coursesor additional digital goods, you won't need to worry about things like inventory management or shipping. However, you'll need to think through any equipment you'll require. For example, if you plan to develop online courses, you could use a program such as Sensei LMS and build the courses , and offer the courses for your pupils.

If you are selling physical items, you must have to think about what you can do to get them into the hands of customers. You don't always have to manage shipping and inventory yourself, though. There are two great alternatives for bloggers:

2. Install

Plus, you can develop and manage your store with the same process and dashboard you're used to.

For installation :

  1. Click on plugins and add a new onein your WordPress dashboard
  2. Look up forfor ""
  3. Simply click Install Now - Activate
 setup wizard

3. Include products

You'll add products similarly to the way you write blog content. The process varies a bit according to the type of product you're selling. Here are a few instances, with links to specific instructions to each:

4. Connect a payment processor

 Payments dashboard

5. Set up shipping

If you're sending physical items it is necessary to choose the best way to price shipping and what processes for shipping products. Are you looking to provide free shipping or charge a cost? Would you like to ship packages via USPS, FedEx, or other services? What is the cost you to mail each package?

creating a shipping label in  Shipping

6. Include extensions

Here are a some great extensions that bloggers can use for bloggers:

That's just the choices to choose from! The extensions marketplace has tons of useful tools to assist with everything from marketing and designing to making payment.

7. Spread the word!

After you've established your shop, you'll need to get the word out to the people who will be visiting your store. It's good to know that you don't need to become a salesperson to do this. You shouldn't even need it! Make a blog announcement of your new services and talking about how happy you are. Share some behind-the-scenes photos of the process. Send an announcement to your email list.

But, generally you'll want to make your store available to your loyal readers and casually mention things when they naturally fit into your content. You can include a link in your footer to solicit donations, or write a post about your upcoming adventure and ask for donations if people would want to get involved. Include a picture of you wearing one of your t-shirts or share a story about an exciting person who has just signed up to your club. You don't want to push sales at the cost of the things that have brought you the most success thus far Your great content!

Are you prepared to begin new adventures and dive into all the possibilities with eCommerce for bloggers? Get started right now!