Do you believe it's the right moment to invest in an all-in-one eCommerce Software? -

If you're selling apps, software or digital content, you will be near the point that you must think about ways you can do to generate money from your service or product and grow your business.

Subscription? One-time payment? What kind of product or service be available to everyone anywhere in the world? What would the buying experience be like? What are the procedures to collect payments? There's an array of concerns that might be in your mind when you start investigating the potential for e-commerce in your company.

The cost of investing into local-made tools and purchasing point solutions from third-party suppliers can only bring your company up to a certain level. What can you do to know when you're ready to invest in an online store with a comprehensive catalog?

For making it easier For your convenience, below are some of the both external and internal aspects to consider when deciding if an all-in-one E-commerce platform is suitable for your company.

External Factors The State of the Ecommerce Industry

The consumer is taking over the world.

It is possible that companies could earn money from this industry that is growing. The key is making sure that the user experience is always top of mind.

Businesses' focus should be on trends for consumers in the world.

The growth of cross-border commerce is quickly. Forrester estimates that international trade could account for as much as 20% of the total transactions through the internet in 2022. The value will reach 627 billion dollars. Consumers are no longer focused on the location of an organization when they purchase through the internet. They are very confident about their shopping experience.

One key to success in a globalized and increasingly interconnected world is to implement global payment methods that offer localized prices, various languages in addition to ensuring in compliance both with international and local tax and regulation. A good e-commerce platform allows customers to shop locally and provide a great the same experience to every customer across the globe.

The internal factors that affect your company.

The cost-cutting effect of DIY or point-to-point systems creates disjoint shopping experience.

It might be logical to invest your money into a DIY online shopping service. Actually, a customer, Nelio, was attempting to design an DIY shopping solution, before settling on an all-inclusive site for shopping online. The internal systems typically require a considerable amount of time, as well as the money needed to maintain. Internal team members could serve for more crucial things--like building new services and products to increase the size of your company.

It's true that there's no limit to the number of options which your company can earn in order to control each aspect of customer's experience when shopping online. Yet, all possible options will add more costs to your company ultimately and limit your organization's ability to deliver an experience that customers are expecting to experience.

A lack of conversion rates could limit the growth potential of your earning.

If you're experiencing bad conversion rates, the issue is usually you, not the client. Are your visitors shocked by tax-related surprises? Are they concerned about site data security and the security of transactions? Are they frustrated by insufficient payment methods?

There's many reasons that can contribute to the lower conversion rate on your site. A comprehensive e-commerce system can provide you with the best practices and industry standards that will increase the trust visitors to your site. If you're not getting the sales that you'd hoped to see, it could be an appropriate time to think about making some modifications to your website.

Incorrect checkout processes are interfering with the growth of your business.

The checkout pages hosted by a third-party or clunky checkout processes aren't cutting the mustard anymore. The customer expects a seamless, branded experience throughout the checkout process. If they don't get the service they're expecting, they'll look for alternatives. Relying on development resources for up-to-date information on the pages of your products is a waste of precious time and resources.

Conduct an audit of the check-out process. Heatmaps are a great way to identify places where people are falling off when they are buying anything. Use that data to integrate it with an eCommerce platform of high-end standard that can aid in the creation of modern shopping experience with pop-up checkouts directly from the page with your product, and the option of incorporating discounts and special offers, and cross-sells, along with up-sells. All this is done without the requirement to depend on the assistance of your developers!

Are you battling external or internal forces that impact your business from the convenience of your home? Perhaps you should change to an online platform that is capable of handling all aspects of your online shopping experience for your company. Schedule your custom demo today.

Chris Lueck Chris Lueck is a member of the Board of . Prior to joining , Lueck served as Co-Founder and Managing Partner at Pylon Capital, a privately-held venture capital firm that is focused on technology-driven, high-growth service businesses. Chris earned a Master of Science Degree in Electrical Engineering at the University of Virginia and a Master of Business Administration Degree in entrepreneurial finance at the University of Southern California. He is currently living in Santa Barbara, California.

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