Develop an audience with no burnout: 3 strategies from the mindset coach Becky Mollenkamp |
Learn more about the mindset coach and long-time Becky's Mollenkamp's tried and tested strategies for growing an audience and not burning out.
Becky Mollenkamp is an expert in mindset coaching that helps people change from an owner of a small-scale business to CEO, and build successful businesses that don't burn out. With her Gutsy Boss brand, she has helped thousands of clients let go of the 'shoulds as they define success in the terms they prefer.
With nearly 20 years of business experience, including included running a marketing content agency which earned six figures before starting her own business coaching in 2015. Becky learned what works best for her, in terms of developing a client base.
Today, three fundamentals guide Becky's marketing:
It's not essential to stay up with the latest trending social media technologies.
Select long-term strategies instead of instant pleasure
Maintain your peace of mind at work and build an enterprise that will last
1. It's not necessary to keep current with the latest developments in social media.
There's a sense that an rising trend in the field of marketing appears all the time day. Being able to keep up can lead to feeling lost and off from your goals. Becky is making the conscious choice to concentrate more on the strategies and methods that are working for her.
In the present, it's that time to eliminate social media platforms that cause more stress than they bring the desired results.
"I am at the limit of my ability with social media,"" she tells me. "I've taken myself off of Facebook This is a great feeling. The same is true for Instagram. Instagram isn't a place I'm spending a lot of time there."
Becky's primary rule of thumb, getting rid of the "shoulds can also be applied to social media. Particularly in the case of doing too much at once.
"It begins to feel like it's a lot. The next step is to make the TikTok initially, and then I have to create an additional reel... with a photograph along with video. I also have to have a really thought-provoking idea for an account on Twitter. Then I have to have something on Medium. That's not enough." Becky describes.
"I consider that we're getting to an exhaustion point as a species. the people are starting to think, 'I have to shift one thing.'"
Instead of creating something new by scratch for every platform, come up with inventive ways to use what you've done before. You can, for instance, convert the YouTube video into smaller clips for TikTok as well as Instagram Reels. Video transcripts can be the basis of a newsletter or blog post.
What is it like what occurs when you doown your following? They communicate with you using channels or methods that is yours to control, for example, an email newsletter, an online community, or website.
Here's the way Becky describes the value of emails to own your clients.
2. Make sure you choose long-term strategies instead of instant satisfaction
After nearly two decades in the business world, Becky is aware of the methods that have proven to be effective for her. Becky is back to the tried and true methods -- even though they are more time-consuming to be repaid.
If you're working on building your company you may be tempted to seek out marketing strategies that pay off fast. There's a tendency to be disappointed in the event that you do not see immediate successes, but tactics that take more time and energy upfront are the best for building stronger and more lasting connections with the people you want to reach.
The kind of work Becky is able to do requires vulnerability as well as sincerity of her customers. So, they need to be at ease when working with her prior to coaching. Regular communication via her weekly email newsletter can help establish confidence.
"Before clients have individual sessions together with me, they generally are on my email list for six months or even a one year period," the woman explains. "I'm frequently emailing them, and for the clients to become acquainted with me. A few of them will choose to invest in smaller projects but, over some time, clients who will be my own clients eventually opt to take up coaching."
It's the Gutsy Boss Podcast is yet another crucial element in Becky's plan to achieve long-term successful. "That's required a bit of time to earn a profit," says Becky. "I've run my podcast for the past four years, and I'm just reaching the point of every month I'm having growth in that audience."
SEO refers to the method of improving your website's content, site as well as products more easily accessible to users through search engines. The content that has been optimized shows up more on search results when you type in pertinent terms and keywords. If you are able to enhance your content, then the easier it is for your target public to locate it in the search results.
Becky was the creator of a content marketing agency prior to becoming an instructor, as well as an SEO coach. SEO has stood through the rigors of career.
"SEO is an established and proven method that has proven to be effective," she says. "SEO is a lengthy game, however it's also an investment which pays dividends. Instead of putting out an item that's got a shelf life of two seconds, SEO has an item that lasts for decades."
As she enhances her blog's web-based and blog-based content while keeping her audience's specific needs and interests in mind, future clients are able to find her blog through search. Once they do her blog, the benefits she provides as well as her unique insight will keep them taking a look, signing up, and eventually becoming customers.
"I came to be the most obvious candidate since there was no one else than me that responded to the same question in the exact method. If this was the final choice they could come up with that's when it was my one that resonated. This means I answered with the way they wanted to hear it. And then they're going to want to work with me."
Then, Becky finds herself networking (what she calls an "old method of marketing") and employing the network to connect with possible clients.
"Getting out and talking with my current network, and doing old-fashioned networking in person to make new connections... being able to have the ability to get into the eyes of other people has been extremely beneficial, be it meetings or simply working with others," she says.
What is the common thread that all these strategies to increase audience participation have in similar? They can help Becky maintain a vital work-to-time balance that has become increasingly important for performers over the last several years.
3. You can rest assured at work and grow your business to last
"It felt like, suddenly every business was online in the midst of the pandemic. The result was a huge burning out" Becky recalls. "I'm getting it from a lot of people: We're all sort of burned out with running an online company."
Becky is determined to find ways to grow her audience and her business, while not compromising the lifestyle she has created. She wants to continue to live the life she loves. "I have a family and I'd like to lead the time of my life. I do not want my life being a constant creation of media constantly."
"How do I make smart choices to live my life and yet expand my capabilities?"
The benefits of productivity and growth are great However, when they're negative to your mental health.
"I am trying to figure out how I can use my time most effectively and not just due to the desire to achieve more, but simply because I actually would like to lead a fulfilling life."
Be free of the "shoulds for creating an enterprise that's right for you
Becky assists her clients in aiding them in creating companies which don't overwork themselves. She says it's a consequence of years of finding the balance she needed.
Her business has come far from the initial plan she began in. But the heart and soul of her coaching in helping people let go of those 'shoulds that's'shoulds' -- is a constant in the products she sells, her content, and her own strategy for expansion.
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