ConvertKit review: Top (and most difficult) attributes, as per former customers of 31 |

This ConvertKit review, you'll hear from 31 former ConvertKit customers on ConvertKit's pros and cons and how many of them made the move to Email.

ConvertKit is a well-loved marketer's platform for email marketing among its creators. It is known for its graphic automatization builder, templates for sign-up forms and landing pages as well as detailed analytics for audience However, do you think it's the best decision for you?

This ConvertKit review, you'll learn the stories of 31 former ConvertKit customers about what they loved, what they didn't like, and why they made the switch to Email.

Your email marketing tool is one of the most important components of your online company it's the way you expand your customer base, communicate with followers, and promote your products and services online. But important doesn't have to mean complicated and expensive.

In this blog this post, we present our results and go over:

What are the most popular things that ConvertKit's users love about their email marketing tools

The ConvertKit customers who have previously used the product encountered issues regarding their product

What is the reason that some users decided to change to an email marketing platform

While we'd obviously lovefor you to pick , we've tried to give an honest review rather than just critiquing ConvertKit. We wish you to choose what is right for your business, no matter what you choose.

TL;DR

• Former ConvertKit customers liked the free package, but the limitation of features caused it to be difficult to make use of. 37% of ConvertKit's customers said that the high price was their biggest problem with the platform.
• A few users appreciated the ability to run complex automations, however, others felt ConvertKit to be confusing and complicated to setup.
• ConvertKit provides attractive templates for landing pages as well as email forms. However, they are extremely difficult to customize. People who needed more flexibility felt limited.
• 54% of people reported that their main reason for having decided to move from ConvertKit to the other was because they wanted to manage their entire business (email, website, products and so on.) all in one location.  The affordable price was the 2nd most popular reason people switched.

Simple automations that accomplish what you want them to do, a full-featured free plan with unlimited landing pages that you can personalize however you like - test Email for free today .

What are the top characteristics of ConvertKit?

ConvertKit provides an email platform which allows creators to increase their fan base, engage with their fans, automate their email marketing and earn money from digital products.

It is possible to start by creating embeddable email opt-in forms as well as standalone landing pages that guide people to join your mailing list. Once you're prepared to launch an email or broadcast, ConvertKit has a point-and-click email creator and a collection of email templates that you can utilize as a starting point or create a custom email entirely from beginning to finish.

You can also build automated campaigns using the builder for visual automation as well as add tags and segmentation to your audience in response to actions they make (like clicking a link in an email or buying the digital item).

Of all these ConvertKit functions These are the features that our 31 survey participants liked most:

ConvertKit offers a no-cost plan

The free ConvertKit plan allows you to have up to 1,000 users, as well as make unlimited broadcasts. It's possible to design the number of landing pages as you like however, you don't have access to integrations or automations at this tier.

The free trial is an excellent way to test out its basic functions of the service, including the builder for emails and design of landing pages, before making the decision to sign up for a paid subscription.

Create visual automations

ConvertKit is well-known for its builder of visual automation, which lets you build precise workflows, paths, and funnels for your clients. One previous user specifically mentioned that they enjoyed having "multiple funnels, triggers, and tags" to work with, and that you could utilize as many segments or tags as you'd like to arrange your subscribers.

ConvertKit excels in the hands of creators who require intricate customer journeys, with many entry and exit points or who need hyper-specific automated methods to market their specific products.

Make pages and email templates using already-designed templates

Others who were former users said they appreciated the way ConvertKit's email editor as well as landing page builders had designed templates to help them create email templates, opt-in page pages and landing pages quickly.

There are some restrictions on what you can customize (particularly on your pages and forms, which will be discussed below), the designs look excellent straight from the box. The only thing you have to do is add your images, text or links then you're on your way.

ConvertKit allows you to create custom email templates you can use again and over.

Statistics and tracking data are available for every subscriber

Another place where ConvertKit has the top score is its audience analytics. One respondent pointed out that they appreciated the fact that they had "more information on each person who is in my group, including the location they click from, what email they access, etc."

Subscriber stats and subscriber scoring (available through the Creator Pro plan) and you'll have access to many details about your audience. You can, for instance, find out which opt-in form types are most popular, which subscribers have gone cold and which email messages are the most reliable in terms of deliverability and open rate.

We mentioned it earlier that you can also use ConvertKit to make endless tags and segments to your target audience to ensure that you make sure you are sending the correct message to the appropriate people.

What didn't previous customers dislike in ConvertKit?

The flipside is that the 31 former ConvertKit customers we interviewed did not like the costly cost, complicated automations builder as well as the limitations of designing landing pages.

Pricing for ConvertKit is costly.

37% of users who have used ConvertKit in the past reported that their main issue for ConvertKit was the cost fee.

There is a free plan, but it only has the basic features that are available to 1,000 users. If you're interested in more functions then you'll have to select a paid Creator or Creator Pro plan.

In both plans, pricing goes up when the size of your list increases. Here are some examples of what you can anticipate to spend on various ConvertKit tiers:

Then, what's the distinction between these two plans?

The ConvertKit free plan (up to 1,000 users) It includes:

Unlimited landing pages

Unlimited kinds of forms

Unlimited TV

Audience tagging and segmentation

Offer digital subscriptions and products

Community-based support

With Creator, you get everything you need for nothing, including:

Live chat & email support

Migration for free from another tool

Automations

Third-party integrations

Another team member

With Creator Pro, you get everything from the two plans, and more:

Unlimited team members

The system of newsletter referral

Scoring of the subscriber

Advanced reportage

It's nice having a plan that is free but it's not a good fit for all customers due to the fact that ConvertKit gates important features like integrations, automations, and customer support for paid plans exclusively.

You'll need to shell out at least $15/month (for the plan Creator with 300 customers) in order to begin experimenting with automated campaigns or get help with the business.

Plus, the visual automation tool is among ConvertKit's main selling points However, it's not offered until you sign up for a Creator plan. This will dramatically increase in price as your list grows.

Building automations and funnels can become complex

Regarding the builder for visual automation Many users considered ConvertKit's automations to be too complicated to manage and set up. A few reviewers appreciated the abundance of choices, however others mentioned issues such as, "UI (user interface) was unwieldy" as well as "segmentation was too complicated" as the top complaints.

While it's true that it's possible to create a variety of complex campaigns and workflows through ConvertKit but most designers need a system that will send emails and run some basic automations such as welcome messages along with sales funnels and nurture sequences.

If it gets too complicated it can seem like a chore. In addition, everyone hates going into their email accounts and looking at a myriad of automatisations without understanding the purpose of anything.

Most creators don't wish to make their business much more complex, so there's no need to shell out premium prices for features that you don't really need. If you're not certain that you require highly specific automations for your company, ConvertKit could be more complicated and pricier than necessary.

Opt-in pages and landing pages have design limitations

There's no doubt that ConvertKit provides attractive landing page templates and form for opting-in to emails, however there are limits on what you can do to customize. One user has said, "I didn't like the limitations on the opt-in forms I created, and the images weren't real images."

Currently, ConvertKit doesn't have a method to create landing pages or forms completely from scratch. You have to edit the existing templates that you're given.

If, for instance, you choose a landing page template with two columns there's only one option to incorporate elements (like images, buttons, dividers, or bulleted lists) inside the columns. It's not possible to create more sections to the base layout. There are a lot of options to consider in the event that you've a layout in mind that doesn't align with the template.

The landing pages of ConverKit are created to collect email and not for selling goods or redirecting people to different URLs. Nearly all template landing pages include an email sign-up form by default, and you'll need to add customized CSS in order to remove the email sign-up box on your landing page.

This makes it difficult to use ConvertKit's landing pages for anything outside of gathering emails, so you could be required to purchase an external landing page creator.

What are the reasons people switch from ConvertKit to?

When asked why they switched from ConvertKit to  the other, they cited the cheaper price and the simple email creator and the ease to have everything all together.

It is cheaper for almost everyone

If you do not have less than 100 or 1,000 subscribers it is the case that all Email plans are cheaper than their ConvertKit counterparts. Here are a few examples of the way pricing works out in the case of ConvertKit and is based on lists size

Alongside a cheaper price, Email plans also have extra features for running your online company.

's email editor is easy to use

Make a design you love? You can use it as a template to use in your email or broadcast campaigns as many times as you like.

Inside your emails it is possible to include columns, text-based sections, featured callouts, social media buttons, video links, CTAs, and files for your customers to download.

allows you to manage your business in one place

Over half of the people surveyed (54%) stated that the top primary reason for switching to ConvertKit to was that they wanted to run everything they do within one central location.

ConvertKit is an excellent choice for email marketing, but the ecommerce features are limited and it doesn't have a website or community tools. Many of the creators who we spoke to found ConvertKit's one-stop-shop approach simpler and more cost-effective, because they don't need to connect (and spend money on) many additional devices.

You can also customize the way you email your followers based upon whether they've purchased a product, joined a waitlist, or expressed an interest on a certain topic. This is with no complicated tags or integrations.

If you were to create the waitlist to sell an online course that you're planning to offer.

With ConvertKit In ConvertKit, you'll need to set up an opt-in or landing page specifically for your waitlist and tag any subscribers who join by filling out the form. During the launch, you can send messages to those with this tag to promote the new product.

Once the course goes in place, you may not need to be constantly contacting those who already bought the course, which is why you'll have to connect ConvertKit to your online course platform. It is then necessary to create another tag for those who have bought the product and utilize the tag to block the recipients from future promotions you'll be sending to waitlist members.

In , your courses, emails, and clients are all located in the same spot. All you need to do is set up the course, and then put it into waitlist mode. It will automatically create a landing site to the course, and any student who registers will be added to the course's waitlist.

You don't have to do some fancy configuration behind the scenes or remember what a dozen different tags refer to, and you don't be worried about having your lines crossed as it contains all of the data about the customers you serve in one location.

Here are some ways 's one-stop platform could simplify your life:

Run automated welcome emails whenever you receive an email from someone who joins your list.

Send customized emails to buyers after they buy an item

Message only people who have (or haven't) purchased a product

Contact people who have joined your waitlist. 's waitlist feature is available for all plans, even the no-cost plan.

Create lead magnets to direct people to automated marketing automatizations

Use link clicks to add tags to subscribers. You can then create automated email sequences on the subjects they're interested in

If you are looking to streamline your business online into one place and get rid of additional costs and integrations, could be the ideal solution for you too.

Are you sure ConvertKit suitable for me?

ConvertKit is an excellent choice for content creators and small business owners who need an email provider that has numerous intricate automations. The service is more expensive price point than platforms like , but it might be worth the investment in the event that you require a graphic automatization builder. ConvertKit can also be a great choice if you only want landing pages to collect emails (not selling products) since that's what ConvertKit's templates are built for.

is a better option for creators on the web who wish to streamline their businesses by having all the necessary information in one spot. It is possible to create unlimited email or campaigns, utilize stunning email templates (or create your own) and build your own site, create landing pages from scratch for any purpose you need them for, and sell any kind of product you imagine.

Because you don't require a lot of extra tools and plugins Your overall expenses are likely to be less than if you cobbled everything on your own.

If you're looking for a low-cost, user-friendly, and powerful marketing features which don't seem too overwhelming, try. It's free to start .

We're eager to see what your creations are.

FAQS

Email marketing FAQS

What exactly is ConvertKit?

ConvertKit offers an email-marketing platform that lets you grow your list of email subscribers through form-of-subscription and landing pages, make automated emails, distribute broadcasts, and sell digital downloads. It offers a free trial for up to 1,000 customers, while paid plans start at $15 per month.

What are some ConvertKit alternatives?

It's no surprise that our top ConvertKit alternative is Email! You can also read about other email marketing tools similar to ConvertKit in these guides.

What are the advantages of ConvertKit?

ConvertKit allows you to create unlimited broadcast messages, and create unlimited campaigns. It has pre-designed templates for email, an easy email creator, as well as visual automation builders. You can also sell digital downloads using the e-commerce option.

What are the drawbacks of ConvertKit?

ConvertKit is a great tool for managing your emails, however you'll need to connect other tools to build your site and sell items other than downloads. More tools means more tech you'll need to manage and possibly more costs. Additionally, the pricing of ConvertKit can become expensive as your list grows and as you'll need more options.

What is the most effective software for marketing emails?

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