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Consistency is essential to building the reach of your own business of creators. It's important to be consistent. Here's the reason and the four steps to becoming more consistent today.

Making your brand known to your customers -- and your business -- is easier said than done.

We surveyed over 1000 artists to share their best advice on how to grow their audience. Though you could imagine fancy software or intricate funnels for marketing to be the key to success, entrepreneurs from different fields and levels of experience overwhelmingly said that the secret to their success was producing the right content. Particularly, they created content that was tailored to their target audience.

The importance of consistency in the growth of your online business as well as four methods that you can employ to create reliable, high-quality work long to the end of the road.

Consistency helps you determine if you love something enough to stick with it for the long term

Starting your own creative business is a big deal. It is likely that you will devote a lot of time to your art, therefore it must be something that you enjoy doing every day. A consistent approach to your work puts your ideas to the test.

"I've been consistently emailing every day since I set it as a top priority over everything else. It's been huge. Since then, I've used the weekly email as a creative outlet... This is how I try to embrace my work and improve my craft."

With the decision to make email a non-negotiable, Veronica has given herself the opportunity to indulge in her work and unleash her creativity.

Our advice?

Being consistent in showing up increases trust.

The internet moves fast, and leaving an impact on potential customers isn't easy. Sharing your expertise regularly will show your customers that you're trustworthy and also helps people gain a better understanding of you. 40% of customers in the USA will buy more when they are confident in the company, and spending time with your customers can build a strong foundation.

"Every each day I turn myself. I am visible constantly to let my followers know who I am. I speak to them and they are able to see the experience to take one of my courses."

With her consistent posting of quality material, she increased her business Instagram account to more than 8000 followers. Then, her initial course launch brought in 5-figures.

"I discovered that how much I shared with others and the more I shared, my circle exploded, and I found wonderful people willing to partner with me, work with me to teach me and be friends with me."

Building trust over time with a target audience also provides you with an understanding of what services you could provide. Harp teacher Anne Crosby Gaudet observed:

"My customers feel like they've known me since I've been creating regular content every week for a number of years. My business involves composing music for the harp as well as creating performance videos that improve learning. They've learned to trust me as they've realized that my work has been imaginative, thoughtful, and useful. The decision to introduce harp lessons classes was an easy transition since my clients already knew, liked and valued my abilities as a musician and teacher."

With a good reputation earned by performing for free as well as composition work, Anne was met with excitement when she decided to offer online harp courses and lessons.

The regularity of delivering quality content helped Rachel Lynes from The Sing Space grow her fan base 50 times over the span of a few months.

"I hosted a weekly free 30 minute singing class for 8 months on our Facebook group. Some thought I was insane, but I grew the number of people who attended our classes from 300 to 5,000 over twelve weeks. I also transformed the class for free into the world's first Vocal Gym(tm) that is an online service that is based on subscriptions."

When Rachel transitioned from free resources to her now award-winning vocal coaching business, she was able to reach an enormous audience that was aware of the benefits of her services.

In the end Sharing your passion with others builds trust as well as stronger relationships between yourself and your target audience.

Consistency is an algorithm-friendly

For example, Instagram content is ranked based on dozens of different factors, like how well-known a post is (likes and comments), how many times viewers have interacted on your post and how long it has been since the post was made, and your activity within the app. In the same way, YouTube ranks videos according to which ones receive the highest engagement keywords and also the importance of the video's description, title, and content.

When you frequently post on the channels you choose viewers will be able to learn more about you as well as your activities. By adding new content, you give new audience members more opportunities to find you and existing fans more reasons to return. In addition, you'll be able to access an enormous library of information that followers can like, comment on, and to share. This could lead to increased engagement and reach.

"The initial 30 days that we did it, we saw an abundance of participation," they explain. "People were like, 'Wow! awesome, you're doing the same thing every single day. I'd love to see the extent to which you can go.' We have the YouTube algorithm to work to our advantage due to the fact that we posted many times, which helped us move toward the right direction."

"We were a part of their schedule every day. They could wake up, have their morning coffee, and watch Tiny Shiny Home."

Now, they release short videos every day and long-form documentary-style pieces a few times per year. Their channel has grown to more than 99K users  with one of their videos having cracked three million views.

Lissa Prudencio from Wealth for Women of Color noticed the same trend after she joined TikTok. "I determined to upload every three to five times per each day on TikTok for a month, which then turned into two or three months. That's when I experienced a jump in growth."

While social media platforms likely don't reward and penalize you solely based on your schedule for posting, the things they do pay attention to can be improved by consistency.

If you're not seeing your desired growth Consider increasing your post cadence. If you're one of the Longneckers posting videos every week made it easier for them to perfect their skills and build a following however, daily posts increased their reach up a notch. Although it's for a brief period regularly posting on a higher frequency may help to improve the efficiency of your algorithm. your direction.

Four ways to become more consistent in your business

Are you looking for ways to become more reliable in your creativity enterprise? Here are some tips to ensure you are delivering time after time, even in times of stress.

Content batching

batching is when you work on similar types of activities which means you do not have to change tasks frequently. A lot of creators -- and I'm also putting my hands up here -- feel that performing the same kind of job for a long period duration reduces distractions, and helps concentration.

As an example, analyzing the latest YouTube video or writing a script making thumbnails require different abilities in order to be successful, and the ability to switch between different tasks can diminish the efficiency . If you were to use a batching strategy one could devote a few hours researching video ideas for several forthcoming tasks. Next, you would spend the time writing video scripts, and so on.

Em Connors utilizes the process of batching content to avoid over-saturation. Em Connors uses Canva to make several weeks of Instagram posts ahead of time, so that she's not tasked with coming up with concepts quickly. Batching content also helps Em to ensure her branding maintains a consistent design and appearance.

If you're looking to test the process yourself Start by making small steps. You can set aside at least an hour to:

Create social media posts

Outline future blog posts

Search YouTube for YouTube videos

There is a chance to get plenty accomplished by keeping to the same job in a brief time.

Content repurposing

Content repurposing means reusing work that you've published previously on different channels or platforms.

Imagine you've written a hefty blog article. Here are some ways you can reuse an article:

Make Instagram or Facebook posts for all of your important areas.

Make use of the article as a script for an episode of a podcast or youtube video.

Include a small portion of the article to send an email newsletter.

Create reels, shorts and TikTok videos based on main concepts.

Utilizing what you are able to ensure that you're delivering an identical message across your various platforms and will save you time because there's no need to start from scratch.

Veronica Green uses blog posts to make videos and emails, which means she won't need to reinvent the wheel every time she engages her audience. One YouTube video can be transformed into images, quotes social media carousels, and shorter clips, allowing for months of content with no additional work.

For a chance to test this Start with a bigger portion of the content. Blog posts, longer newsletters via email, and YouTube videos are well. Take your top quotes and clips for use as a start place for your next tweets and carousels. and captions.

Scheduling

Dara Sierra of Be Seen Consulting Says, "[I wish I knewhow crucial it was to plan your content ahead of time. The daily posting schedule can become overwhelming, and you may not be able to post on the scheduled date and time. The use of a calendar has helped my life in many ways!"

Scheduling tools allow you to space your posts over several days so your content will run consistently, no matter what's happening in the real world.

Expectations realistically

In order to create regularly, you must give yourself achievable parameters. It's about deciding on an appropriate publication time frame that you are able to endure and choosing a medium you enjoy.

In the case of Khe Hy as well as Veronica Green, sending an email newsletter every week was perfect for foraging relationships with their audience. For the Longneckers and Em Connors posting each day proved to be the most effective method.

Your schedule may look different for each channel you use also. Occupational therapist Maria Lindbergh affirms, "I've picked avenues that bring me happiness: writing two newsletters and blog entries per month, and posting daily on Instagram, and posting once weekly via YouTube."

There's no definitive rule regarding how frequently you post, but it's best to select a schedule that works with your life in order to stick with it long-term.

Selecting the correct platform or channel is also key.

It's not necessary to limit yourself to digital platforms, also.

Paper flower designer Kritchaya TwitchsriGranati shares, "I made a commitment to  show up at one event per week for a year and then see where it leads me. It was a surprise to me that I connected with other entrepreneurs and shared ideas, and others have turned into clients and friends. I am now at a higher level to get to know someone new to introduce myself and discuss my company and has led me to open many doors I would have not even imagined existed."

The pressure to join an unpopular platform will cause you to break your consistency. Instead, go with your own style that feels comfortable and natural for you.

Try it for yourself

It helps determine whether you're passionate about something and want to commit your life entirely. It can improve audience engagement and increase trust among those who follow you by showing them your reliability on their online lives.

For more consistency you can try batching or repurposing the work you already have. Make content plans in advance, so you don't have to fret when events come up. Decide on a sensible schedule, and select an option that will keep you motivated.

Let's see a quick experiment you could try to observe the effects of consistent behavior for yourself.

Pick a channel you'd want to expand and then set a posting goal with a specific time frame. Example:

I will post on Instagram each day for the next thirty days.

I'll send an email to my email list each Monday for a period of two months.

I will publish a new YouTube video on Tuesdays and Thursday for five weeks.

Make a note of your numbers and engagement statistics before you start, and recheck them at the end. What was the outcome? You might be amazed at what you learned.