Concepts for creating innovative structures from an amazing director duo
The annual conference for video marketing, Outside the Frame, gathers experts and creatives from all over the globe who work in creating video content, to share their expertise and knowledge. In the year prior, we were privileged to have the privilege of welcoming directors from New York pair rubberband composed from Jason Sondock and Simon Davis at the stage of video. We'll look at the creative process that they use in the creation of content for companies like Air Jordan, Apple, Chanel and numerous others.
3 basic rules for creating your most productive work
To use rubberbands, there are three essential steps to take into consideration before you make important progress.
1. Keep it simple
No matter the scope of your project, you must always get back to the basic idea. Staying true to the fundamental idea and the tone can help you make the most of your promotional videos.
This means that you'll be able communicate your message, which is the foundation of your video, even if the visuals and the production is more complicated. The majority of people will appreciate a video that is simple to understand.
2. Make sure you speak in the way you'd like to be heard
No matter what the subject is, you must be considerate of your guests, or be disrespectful towards them.
Consider how the people would like to be contacted and follow your intuition. The data and reports will only be capable of telling you the truth when they are context-specific.
3. Do the work you would prefer to see.
Create art is something you're passionate about. Even if you're creating advertisements doesn't mean it has to be devoid of artistic merit.
Do not be afraid to challenge your own limits and strive to look a little bit provocative If your gut will be telling you, then believe in that instinct.
Work outside your comfort zone
The average person can be exhausted by watching their work in a muted manner which is similar to all other content, but the energy that flows through them managed and unconventional can get them moving again.
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