"Clicks To Bricks": Syncing in-person payments and online sales

Online stores offer a number of advantages for the their owners andcustomers. In-person purchases have amazing benefits, too, and there are instances where the customers of your store may have to purchase in-person. You'll see it's possible to successfully merge eCommerce with shopping in person.

The term is 'click-to-bricks.' This strategy blends the very best of both: in-person and online shopping.

For eCommerce businesses that also sell in person at places like flea and farmer's market, as well as for businesses who take pre-orders online but deliver and accept payments by person, clicking to bricks is the best way to provide your customers with the best service.

Let's introduce you to the concept of clicking bricks. Look at the reasons how it can be a good idea to improve your company and figure out the best way to implement it.

What is clicks to bricks?

Clicks to Bricks offers customers who shop online the opportunity of visiting a retail store or in-person market as well as to order their items on the internet, then finish their shopping or purchase experience in-person. The whole process is done seamlessly handling your sales processes and your inventory.

It's a type of service to customers. Shopping for things like clothes, furniture, tools, as well as food items is usually easier and more pleasant when you can see the product, feel it, or even try out the product before purchasing it.

It's also more intimate and fun to meet the makers of specific items. It's the main reason people go to local in-person markets.

The conversion of clicks into bricks can also be an effective way of increasing profits. Certain customers prefer the in-store or in-person experience, so if you do not offer the option to do so, they will not shop with your store. The well-known eCommerce retailer Warby Parker, for example currently earns around half of its profits through its expanding assortment of shops.

"Clicks to Bricks" has become a trend in the past few years as shoppers and retailers struggle to overcome the limitations of online shopping. There was a time when some were predicting the doom of brick and mortar stores as well as the demise of malls, because the online marketplace is, so much faster and more convenient.

However, something changed along the way to turn out that an in-person shopping experiences can be superior to online shopping. Some predictions about the future of retail in person were a bit premature.

Physical markets are appealing to certain customers who like locally-made products and supporting small enterprises. They're also more green.

Five good reasons to include the strategy of "clicks to Bricks" to your model of business

How does the"clicks to bricks" approach improve your customer experience and improve your profit margins? We'll look at a few ways.

1. It provides a more seamless customer experience

A lot of the most difficult aspects that come with online shopping can be eliminated when you shop in person. For many customers, being physically present at a place makes it simpler to return the items they purchased. It is easier to discuss a problem with an order in person rather than emailing support.

Sometimes, it's even faster if you need an item right now. Simply drive to a store or market to buy a product. The item is available the very same the day that you'd like to purchase it. At the same time.

There are many advantages of bothonline and physical shopping which will allow you to provide your customer.

2. The company allows customers to place an order prior to purchase.

One flaw with a poorly-executed clicks to bricks strategy happens when a customer sees a product online and comes to the store or market but is disappointed to discover that the product isn't available. Nothing could be more aggravating. However, it's often not feasible to carry your entire collection at some event or exhibit. So what can you do?

You solve this problem by offering customers the option to pre-order their items online before they go to the store and pay for it in the store in person.

Plus, by using software which syncs your inventory to your payment processing and ordering your inventory information, you can ensure that the availability of products which customers can see on your store online is up-to-date.

3. This increases profits and sales.

In an earlier research that was conducted, 57% of the customers who purchased online later shopped in-store after making purchases from the same online retailer. And going the other way 78% of those who first bought in person followed by a visit to an online shop of the same business and made a purchase again.

In offering two options by offering both options, shoppers have more ways to buy. And as that study revealed that the vast majority of customers would choose each option. Give them only one or the other, and you'll make lower revenue.

According to the Wall Street Journal reported that Untuckit was a previously online-only clothing retailer, gets a bump of web-based business within ten-mile distance of each new store that is opened. Take a moment to think about it for a second. Their CEO claims that their stores "are as cheap billboards."

If you're selling at markets in your area You can expect the same result.

4. This increases the conversion rate

The online storefront you have created can assist shoppers browse through your stock to determine whether you've got what they want. If they know that the item they're searching for is available it is possible to select from delivery or pick-up in person. You can also go to your store and purchase the item in person.

However, these customers arrive with a desire to purchase. When your inventory is properly synced between your website and your physical place of business, you'll will reduce the number of shoppers who go home empty handed and disappointed.

5. You get higher average order values

Why is it good when people come to purchase in person? Since they can spend more.

One study discovered 70 percent of shoppers tend to make an impulse purchase at the shop than on the internet.

In a store, street market or even a in a home delivery scenario it is possible to introduce customers to a variety of goods, great and small, that they may never see in your shop. While walking about and come across something they're aware of. Then, they'll see something to give as a gift or to enjoy as a treat. This doesn't happen as easily online.

The tool you need for an enjoyable clicks-to-bricks shopping experience

Moving from a business that is solely online to one that offers physical presence isn't something that can be done in a single step. There is a chance that you will have to contend the layout and shelving issues as well as managing inventory in an different way, employees in person, experiential design, and many more.

But the right tools can help bring things together more quickly -- whether it's making a temporary display at a festival or designing an enormous physical space for retail from the ground up.

 A POS system which integrates inventory as well as payment processing is a must-have.

In the moment of purchase there must be a method to process payments. Online, customers buy from one checkout page. In person, however What happens when customers pay by curbside? What happens if their purchase delivered to their home and they pay delivery at the time of delivery?

It's necessary to have a device that accepts payments.

• The M2 card reader is the physical device that can accept transactions. It's an extremely lightweight device which is able to connect seamlessly with Mobile App. Mobile App. It's speedy and secure thanks to end-to-end encryption.
• Customers can swipe, tap using a chip or pay using contactless methods like Apple Pay -- whatever options you'd like to offer to them.

The orders you place in person now sync with your store's online site, ensuring your inventory will always be current.

This way, when someone purchases something from you and pays through the M2 card reader your store's online will display the transaction. If that customer bought the final item of a particular item and then went online to purchase it, your store will not show that it is still available. That almost eliminates the possibility of another buyer looking to purchase the exact product.

With the In-Person Payments option You can make an order, then pay for it at the point of sale and take the necessary payment. You can also do this anywhere at the point of sale, even whether you're at a farmers' market or delivering it to someone staying at a hotel.