Cassey Ho of Blogilates shares the secrets to success ahead of SXSW

While the world is grappling with the prospect of a recession, many are seeking ways to safeguard themselves, that includes content creators. They are becoming aware that the use of sponsorship agreements and brand agreements for revenue isn't sustainable.

The upcoming recession may be an issue. Agreements, or similar agreements don't have a reputation for effectiveness, particularly for the creators that enjoy huge fan followings. In addition, if the economy slows down, the mix and the agreements could be cut off in order to make income for many creators.

Solutions to the problem are being designed for this issue, including Creator funds for social media, similar with those offered by TikTok. While the funds aren't quite as popular, they've been criticized by users due to their low payout rates because of the large quantity of creators wanting to donate to the fund. To resolve the matter, TikTok is actively looking into a different variant of its fund that can provide creators with higher payouts, but it's unclear whether this particular version will be able to provide the same benefits that it did in 2020's version not.

To understand the root of the problem of creating successful businesses that will not be affected by social media We have planned an interview with the theo of entrepreneurship herself, the business Mogul Cassey Ho AKA Blogilates.

A little over twelve years ago, a simple yoga video on YouTube from home was praised as an influencer. Her YouTube channel has inspired more than 14 million users with her popular YouTube videos , watched by more than 2 billion people.

This signified that Cassey was able to focus on her love for fashion. Cassey now has more than two million, but two million portfolio brands, including Blogilates and POPFLEX and POPFLEX is in addition to an alliance together with 24 Hour Fitness, where her distinctive method, POP Pilates is taught at fitness centers across in the United States. The alliance includes her distinctive POP Pilates online certification course which Cassey hosts .

Through leveraging her followers and responding to the changing needs of her customers through a range of products, Cassey has built a business that has been in the spotlight for the past 10 years.

Take a look at the Q&A panel within the Q&A conversation with Cassey to learn more about how she's diversified her earnings streams by purchasing digital goods, physical goods and much more.

Notice: The responses have been lightly edited to improve clarity.

What is the best way to increase the quality of the elevator's music make more clear? perform?

One could argue that I'm a style and fitness-oriented business owner. My journey began on YouTube as a world-class pilates instructors. Every platform is home to me, with an unending flow of 14-15 million people and 2 billion views. How I started began with providing training videos to people of all ages, but it wasn't my main objective. I've always wanted my clothes to be trendy. As I started instructing classes, I built a community which, ultimately resulted in me being in a position to rekindle my desire to be trendy. People I taught were asking me to buy yoga matsand yoga attire along with clothing, and I was able to dress my students. It's been an exciting journey to observe how social media brought me to my first passion for yoga. Yoga mats can be found in Target beneath Blogilates. POPFLEX is my business for clothes.

Let's take a look at what you've learned through your experiences in the media. Was it what inspired you to make Your YouTube Channel? Your YouTube channel?

I was a freelance instructor at a university, teaching pilates. POP Pilates particularly. This is an exercise that incorporates music, and at the time nobody was training using this method. Pilates was not taught using music, or, at very least, to the classical method. It's why I was the instructor for 24 Hour Fitness as I was graduating from the institution. In the year I was graduating, I received an invite to be the instructor for Boston and I was conscious of the fact that I'd be required to travel to another nation as no one has ever taught this type of pilates ever again. So I set out to create an instructional video that was only 10 minutes long and upload it to the YouTube website in the year 2009. The goal of the video was to reach 40 people in the fitness center. That's it. After I uploaded the video to YouTube I didn't look at it for a whole month after. It was seen by many thousands, and I received numerous requests to upload more. That's the main reason I decided to create Blogilates!

What has your approach to make use of social media changed your experiences since you began Blogilates at the start of 2009?

The year 2009 was the first time YouTube was a type of video. Facebook was the perfect platform for communities to be built. It was a great platform at the time. In the past there have been many social media sites that are emerging to the present day which has been quite a task, however, you have to keep up to date by adapting to new platforms. It is essential to determine the best way to connect with your followers on every platform and also how to write articles on every. It's essential to keep creating the same content which you're adept at, but social media, at the end of the day, is just a tool. All depends on those who view the content you publish on social media platforms, but for the most aspect, I feel it can be useful because it takes away the obstacles, and no one can hinder you from reaching your goals. You can keep looking until you find what type of content is effective, however you'll continue to work on making your content more effective each time.

What's changed since the time you launched your channel in 2009? What's changed in your growth process for you on YouTube?

It's been quite a while since we've last updated! In 2009, the role of an influencer was not something that was well-liked; earning money through partnerships with brand companies was not a realistic possibility. AdSense was not considered a concept back then. Videos were uploaded on YouTube because of the fact that users were looking to share their experiences and funny moments as their videos. That was it. It was not the intention to make YouTube famous, or to become an YouTube famous. Now, fast forward to 2023, and the world is different and distinctive in several ways. It's likely to be less authentic.

Many people want for influencers, or even creators in their quest for the spotlight and recognition. Self-worth for these individuals is based on the amount of money they're seeking. It's an issue since most young artists that started working in 2009 have begun to form relationships. This is the reason I joined. I wanted to become the instructor in the field that is POP Pilates. This is why Blogilates is around since 14 years. The company didn't die but is expanding very often with the help from the new generation of designers. This is definitely a new marketplace and than ever. This presents a wonderful opportunity to entrepreneurs since it's no longer necessary to rely on conventional media or advertisements for establishing your brand. it's possible to connect with customers via the mobile device of your choice. It is possible to create a TikTok video clip, YouTube video , or an Instagram Reel.

What were you thinking of your self at the time you first realized that you could earn cash via YouTube? Did you develop a strategy that would generate steady income? If yes, could you provide a description of the method you used?

In truth, I'm not sure exactly what the idea was or the real purpose behind it. There was always work in the background. It was never my intention to become involved in YouTube. However, I was aware of something going on at the back of my mind regardless of whether I was selling products or doing my first and final task as an employee for an organization. Therefore, I didn't have a plan. When I started to work, I started to notice the bloggers and YouTubers signing brand contracts, but I didn't even think about whether finding agents or managers could be feasible. I recall a blogger friend from my past stated "Don't be thinking about this. There's no need to get out. Just keep building followers and they'll eventually come.' This is exactly what happened. It's not clear if considered the idea as a way to organize it or not, however I made every effort to concentrate on the audience I was targeting and provided my readers with quality material that I was confident in and it resulted in all the things that resulted from that. AdSense, brand deals as well as other deals constitute the majority of my sources of income. Presently, it's a tiny part of my income as they're my primary source of revenue.

Was that always the case for you? Did it start by using social media?

The first time it was divided was because of the fact that I always make yoga mats and yoga bags as well being a brand partner. The brand partnerships were in place during the day and they would grow initially, but once they increased in number they also made me increasingly unhappy. I wasn't an advocate (brand agreements) because, generally signing branding agreements they are a signal of an organisation that does not know or adhere to the rules they offer you. The way you take it is to go through the paragraphs of the brief. You then add the information, and it takes each bullet point. In the next step, they're trying to make changes because they're unhappy with the way they're presented. The constant sensation that somebody was telling me the things I must or should not do to the material I composed and also to my readers. I became so unhappy with brand partnerships that it was in my plan over the last couple of years to not participate in these deals and instead concentrate on discussing my personal brand.

We'll look at the algorithm. How do algorithms impact your odds to earn money through social media sites?

The first time I created videos about design, it was the one year ago and two months later I started to realize that the way the TikTok algorithm, or YouTube algorithm performed, perhaps better that the Instagram algorithm, has a direct impact on the effectiveness of an item, and whether it's the top selling item. We had one of our videos become viral that had at minimum 25 million views or higher which was sold out in less than one day. Sometimes, videos may be popular on one platform, but isn't exactly the same on the other. That's exactly the case. It's intriguing to look at how this occurs, but I'm not certain it's because of this. could be due to the users being different on various devices, however I'm convinced that the reason is due to the fact that for example TikTok offers a higher chance for becoming popular due to the fact that it can serve people with the same interests regardless of the size of their user base and that's an interesting. The algorithm is a key element to the way videos work on a per-per-performance basis, and therefore plays crucial roles in the sale of. However, should you keep focusing on producing a top-quality product that's what me and my team do each day, you don't need for your video content to go viral. Although these are fantastic however, my company does not rely on their becoming well-known. Instead, it relies on the quality of its merchandise.

It is our expectation that over the next few years people will understand the need to use social media in order to increase their audience and also as a source for traffic instead of an opportunity to earn money as it is now. Do you have an opinion on this latest trend?

It is crucial to make something valuable for the people who view it. Your goal is to offer worth, either through entertainment or education. You can't expand the reach of your business if you simply attempt to earn money out your target customers. So whatever it is that you're listening to right now: What is that thing you can share with your viewers that will become something that will stick within the minds to come back later? Just keep trying to enhance your communications so that you can be more valuable to your audience. when you're about to announce the introduction of your product, they'll think of the instances when you have provided assistance to your clients. They'll want to be an integral element of your strategy when you announce the product. My experience was that, even though this wasn't my intention, it's what was the result.

Videos are available on YouTube that are free for 10 years in the making process and also for users who see the process of creating the product and wish to take part in the process of creating it. In addition, by involving people in the process of designing I've created this project I'm creating a real community.

Most creators think that their only revenue source is through affiliation with affiliate partners and brands on social media. What are your recommendations to help creators diversify the sources of their income from online?

This article will outline all the ways that creators can diversify their revenue streams. You've probably signed contracts with companies, but you also have AdSense on YouTube and the creator funds of TikTok. Creators are also able to think about making products or merchandise and digital goods including an online class or service that concentrates on . At the end of the day, you should think about the offerings you provide. What do you think consumers are prepared to spend money on? It's important to consider this as it's feasible to produce content for nothing however, you cannot offer the world for free. If you do, you'll get burnt out. Additionally, it's established that when you buy something it is more likely that you will follow the guidelines they're given to do, as opposed to when the product is offered for absolutely no cost.

It is crucial to determine what your worth is before you can package the idea into something else such as an item or service or even a bit of information.

Which strategies did you use to grow your following on social media platforms to help promote POPFLEX and the Blogilates line of merchandise by Target? What strategies did you use to redirect traffic through social media to your website?

I'll explain to them how I came to the concept I came up with. If I'm wearing a stunning look, I'm not describing to them why I wear great clothing. It's worthwhile.' We're not using us to sell products for sale to the public. They're learning. I design to meet problems. I include them in the process of design and assist participants in the process  in order to engage them in the procedure. Their design requests will be passed to the creation of products and then we help make them a reality. By creating trust with my customers. We don't treat them as consumers, rather we take them into the process of designing. This makes the journey enjoyable for everyone.

Regarding moving my followers off of my pages on social media onto my website, I focus on the simple. As an example, I would put in on an Instagram hyperlink. For example, using tags to promote your products. Links help direct people who follow me on my social media platforms to my webpage. Additionally, I use other content creators who present my clothing and also making evident that my attire is suitable for women of all dimensions and shapes. We provide content that can draw people to my site. Furthermore I utilize my email newsletter to generate many sales.

From where did you start from the beginning ? What was the reason you decided to build the Pop Pilates courses on ?

I'd been searching for an online resource that would offer me a teacher training course. In the initial segment on the show, I talked about possibilities for teaching POP Pilates in a 24-hour fitness. Hour Fitness. Over the next few years, POP Pilates becomes the principal pilates course provided to every 24- Hour Fitness facility across the US. That's why I searched for an online application or website to host each instructor and to show the choreography. I didn't come across one. As I was listening to Chalene Johnson's podcast, I noticed that she was speaking in a casual tone about some topic, then she spoke about . That's when I found out the truth! The program was actually the only one who let me finish the work I had to complete at the level required for it, and I'm always thankful for it.

The creative world all around. Do you know of any mistakes that creators commit in the present?

Creatives are guilty of many mishaps in the present, but my biggest issue I've observed is that creators are the ones who are the ones who receive a lot of press attention and have an immense following. It is then that they're given brand contracts and the work starts to appear as if it's created. Naturally, they'll want to be paid a wage and pay the bills however, at the same that they're losing confidence in the people they've got. The type of content can diminish the value of brand names for the creators. Furthermore, I'm keen to learn how the life of an artist dependent on different careers develops. Teachers as an example it's evident that instructors are now an influencer. Their whole success was largely due to the role they play as a teacher. What's the reason that they're no longer being a teacher since they've become well-known for their work as creators?

Simple to get a brand new program started .

What's the most important thing creators don't do enough?

It's a theme that is common to the every day: "Everyone is looking for the exact item you have. It's crucial to have diverse products so that your customers do not have to talk about different brands every day. However, I believe it's vital to feel the desire to be able to accomplish this. It is important to envision running a company. Anyone who can to reach out to a wide crowd should be able offer a product or service. That's where the creators must be, however, you must have confidence in and be a believer in the product, because if you don't, the product will become hard to sell.

What suggestions can you provide someone who's not experienced in this field and looking for ways to start taking advantage of the technological tools that are available?

It's a good idea to go back to my earlier suggestion and determine what the value of the product will be for the individuals that will use it, before figuring on the most effective way to present it so you can convince them to purchase the item. You have to be focused on what this is. If you're unsure, that's acceptable. It is possible to figure out what's the idea through the free content. The key is to feel you're talking to the correct people. Important to remember that you must be prudent in following your intended people's advice in a direction that's not something you're certain about. If you track the numbers excessively and broadcast numerous messages aren't yours and you'll lose your personal identity. It's possible to lose the reason for existence, and then you're not certain which you are and that's one of reasons why creators are fatigued. People who create feel unhappy because they're at liberty to be living in the interests of other people. They're living and working with someone else who's different from the person they really are. Therefore, pay attention to any signals that come through, and even your heart. Then, at the end of the day, you must create items that you enjoy doing yourself. If not, then your venture is likely to fail.

Make your own destiny using digital goods

The future of creator success depends on diversifying the streams of income to ensure that you can to create viable companies that can last as long as Cassey has done.

Through online offerings such as online courses, as well as tangible items and brand partnerships, Cassey can increase her impact on the planet while being in charge of her own personal future.

As creators adopt similar methods of method they utilize social media, the way in which they do it will alter. The social media platform will no longer be used to serve the purpose of monetization and more being a traffic source that can help users find more reliable earnings sources such as digital products.

"The most satisfying part I've ever been capable of playing was being able to help me establish an instructor-led group that is active for Pop Pilates." - Cassey Ho

It has supported over 55,000 entrepreneurs who amount to $4.9 billion. The amount of entrepreneurs who receive support grows with every passing day. passes in.

We're cutting out the middleman to allow you to recover all the profits you made as well as owning your image as a brand, your customers, as well as your own brand's name.

If you're interested in learning more about how to take the reins of your own life and succeed in your career as a creator and business creator, be sure to look to Cassey along with Matt Steffanina, 's President/CPO Sean Kim, and Jim Louderback in the sponsor stage at SXSW in the coming month..

If you're hoping to improve the amount of money you earn from online platforms check them out for yourself using a cost-free trial period of fourteen days.

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