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In the wake of consecutive quarters of anxiety and negative feelings, the 3rd quarter is crucial in terms of how the future will unfold of the membership economy.

The market for membership is experiencing one of its most difficult periods of the past few years. The rate of inflation is increasing, greater risk of unpredictability as well as a much more stressed consumer has been driving the development all through 2022. The negative effects of these developments, along with the extreme fluctuations in markets for financial instruments have affected virtually every sector.

The same goes with membership. Since the projections for 2022 revenues that were announced by the membership boom in 2021 started to appear out of reach the year, members have been required to dig further than they ever have before into every facet of their overall plan.

It's simple For those who are a membership manager 2022 has repeatedly checked your faith repeatedly.

The majority of the reports up to now have readers believing that the remainder of 2022 will be negative for the membership, and it is important to be ready to experience a recession in every consumer sector, every market as well as every company.

This isn't easy.

Looking for the moment

You see, in difficult markets and business there is always a search for signals, indicators and evidence that indicate a pivotal area is coming or approaching. We don't realize the moment when a change has taken place up to months or weeks after the event, it is a certain thing that always occurs with pivotal moments - that moment..

The Q3 moment was precisely that.

There was a period when the managers of members saw very positive results in spite of extremely negative feelings. This was the time that silence was greater than the chaos. That was when the operators proved that their product was so valuable that they could not live without it.

The issue caused a division.

The biggest risk for companies that operate memberships during recessions is the risk of turning negative. Members who are committed and bullish on their businesses throughout this difficult year are continuing to prepare and prepare for the eventuality, without knowing what time and date it could happen. Now that Q3 is officially in the books it's possible to look in the rearview of the mirror, and know that this is, in fact, occurring.

Uncertainty creates opportunity

Our customers' memberships were significantly superior to our own in the month that ended in March. In the portfolio of our company, we've seen these memberships set new records for their revenue, retention and members. Consistent and uninfluenced by larger stories will allow our members to benefit of the increased member numbers we observed in the quarter ended March.

Sound management of overall membership strategy proves to be a driving factor of member performance even in challenging situations. Best returns are achieved when members choose to make large investments in their companies during times of recession, but are more conservative during periods when growth is accelerating. The strategy we employ has helped our clients to make funds available to invest in their businesses at opportune occasions like those we saw in the beginning of 2022.

It's a long-term game and those who have the same mindset will find that external uncertainty and negative feelings create long-term possibilities for sustainable expansion of members.

A company operating memberships You can't know what exactly happens when downwards and upwards swoops like which we witnessed in Q3 but you can prepare for these.

One thing that you are guaranteed is the fact that these moments happen in the time that you might not be thinking about them.

Keep building.

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