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The Customer Team provides Customer Happiness and Customer Service regularly receive inquiries regarding how to encourage new members. However, we seldom receive requests from customers who are looking for ways to best integrate newly purchased members. This is the main step to engage and introduce new members to your business and creates an image that's positive. Below are the four most important points we've identified to ensure that your new members are comfortable and immediately at home in their own home.
1. Welcome email, redirection page and a link
A lot of the negative experiences I've seen for clients stems because there aren't any particular instructions or guidelines regarding what the user must perform immediately after signing up for the first time.
Customers are always advised to think that those who don't know how to use the program they've bought. We deal with this is with a variety of techniques:
It is the design and layout of a unique redirection webpage, that includes specific steps to follow or alerts users that are just joining our site that they should check your email for an invite to join our club that is designed to address the questions prospective members may have to inquire about. (This may appear to be a simple task however, many members do not spend the time required for this.)
Informing members about new content that is released, and reminding them of how they can get access to this content.
From my personal experience, the majority of instances where people disable auto-renewing immediately upon sign-up are due to poor onboarding or inexperience.
2. The preview of future content, and the potential for gain
Another method that is effective is to send out previews of member features and other benefits prior to when they'll be accessible. It gives members something to look ahead to and keep on their radar.
It is done through email campaigns that focus on newly registered users who have joined in a recent timeframe (that the user can determine).
3. Social engagement
I've recommended an of my clients to post names of their newly added followers in social media. Results have been favorable since new followers are being identified and the future followers are aware of the social evidence. It's a win-win situation.
Another method to achieve this is to ask the new members to reply to the welcome message by providing your Instagram handle or Facebook address to get an acknowledgment. A few of our clients use a social proof tool called FOMO that is integrated into Stripe and produces pop-ups to their websites.
4. Aid new members to build equity
An inquiry that asks prospective the members of the type(s) of data they'd like to study will instantly inform them if they have something to bring to the group. If the manager of the membership asks members to share their thoughts and then gives time to consider this input, it will help establish trust instantly. It is possible to achieve this through email, by asking members to reply via a welcome email.
Conclusion
What consumers do to establish a personal relationship with their customers is a crucial element in retention. Also, it opens the door to increase profit margins in the near future. Additionally, it increases the likelihood much more likely for customers to accept the concept of an upsell, to offer even more value, in the future.
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