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The Customer Happy and Customer Success teams are often asked questions regarding the best way to promote new members. But, we rarely find members asking about how to integrate newly-acquired members. This is a crucial aspect in welcoming new members into your company, and creates an excellent first impression. The following are the four points that we've identified to help your new members feel at ease and at immediately at home.

1. A welcome email that includes the link to redirect

A lot of poor onboarding experiences I've seen from customers are due to the absence of any instructions or details on what the user needs to follow after signing up for the first time.

It is my habit to tell my clients to think that members that are brand new don't know anything regarding how to utilize the membership they've just purchased. The way we deal with this is a couple of different methods by:

Make a unique redirection page that either provides specific steps to follow or directs the new member to look in their email for a Welcome email that will provide any information a new member might need to be aware of. (This could appear like an unimportant thing, but lots of customers fail to invest the time required to do such a page.)

Informing members about new releases of content, and reminders on how they will be able to gain access to the new content.

My experience is that the majority of situations where people stop auto-renew immediately after signing up can be attributed to insufficient training or lack of experience.

2. Previewing future content and advantages

Another method that is effective is sending out previews of the content of members and other perks before they're made available. It gives members something they're excited about and to 'wait for'.

It is done through emails that target the latest customers who joined in the last couple of days (that the customers are able to choose).

3. Social engagement

I've recommended to some of my clients to announce out their newly joined members via social media. It's been effective as new members get noticed as well as potential members see this as 'social proof'. This is a win-win for everyone.

One way to achieve this is to request the new members to answer the Welcome email with your Instagram handles or their Facebook username in order to be eligible to be a part of a shout-out. Our clients may utilize a social proof tool that is known as FOMO which integrates with Stripe and shows pop-ups on their websites.

4. Assist new members in building equity

Asking new members what type(s) of information they'd like to look at immediately makes them feel like they are being interested in members. If members are asked hear their input, and make the effort to respond with their information, it will help increase confidence right away. The same can be accomplished via email, by asking the participants to respond to the welcome message.

Conclusion

That being said everything a customer does to build an immediate intimate relationship with their customers is an important factor in retention and provides a way to boost future profits. It makes it more likely that a member will be receptive to the idea of an upsell that will provide even greater benefit later.

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