Mailchimp vs. Mailerlite vs. SendinBlue: The most effective email marketing tool

There are a myriad of marketing channels -- a myriad of websites for social media, live meetings, webinars, messages, forums online and chat rooms , email is still a hugely preferred method for communicating with customers. It's affordable and allows users to build a direct rapport with your target audience.

But which email provider is the easiest to use as well as the most economical? What email marketing tool will help reduce bounce rate or aids you in making beautiful emails or provides the best control on the data you store?

We'll take a deeper review of the top and most popular companies for email marketing.

Do you want to find an overview of different platforms like Campaign Monitor, Klaviyo, Drip and ConvertKit? Keep an eye out! We'll be digging deep into the most successful CRM ecosystems will be coming shortly!

Chart of comparisons in an eye

The land of possibilities at Mailchimp

Pricing and features

The site is advertised as an opportunity to "grow your customer base and increase the revenue you earn", Mailchimp is an online platform which allows emails for marketing, workflows that are automated and customer segmentation with education and tips.

Mailchimp gives you a lifetime free service that allows you to send 12,000 emails to 22,000 clients. On this plan, you're required to show their logos when sending messages to customers, it's still an excellent option for up-and-coming businesses. Pay-per-month plans start at just $10/month for 500 or more customers and also include a range of top features like the most advanced audience segmentation software and live support chat.

What is the process?

When you log into your account after logging in, you'll be able see the statistics regarding the latest campaign's performance. This will include:

• recipients
• open rate and clicks per open
• Number of delivery successes
• the total number of clicks and opens
• number of orders
• Average order revenue as well as total revenues.

Audience

Here you can create, manage and import your subscribers, also called contacts. You can manually add to your list of subscribers by inputting their email address and other personal information into the form. Alternatively, you can instantly import the customer's information via bulk import from an alternative website, download the CSV file or simply cut and paste the new details to.

Once you've established or imported subscribers, it's simple to group them in line to their previous purchasing patterns, their the location they reside in, or their personal preferences. You can add tags manually to your customers so that you can send targeted messages to those who share similar traits, as well as groups allow you to segment your subscribers according to certain parameters or behavior.

It is also the place where you build sign-up or registration forms which allow people to register themselves manually for your mailing lists. The process can be completed using HTML forms, pop-up window that could be embedded on any site and a contact form that transmits emails directly into your inbox as well as through a range of connections to your current messaging application.

Campaigns

This is where you can design and populate your emails, called campaigns. There's a variety of templates that you can pick from in the event that you're advertising the launch of new products or announcing, but you can also create new layouts and themes inside the Content Studio.

Automations

It is possible to modify the workload of their employees. This is known as customer journeys. There are numerous possibilities for ways to promote your brand or products for your current customers, for example, sending an offer to cart abandonersas well as to gain new customers, such as the use of Facebook Ads campaigns (optionally integrated by Zapier).

 Website

By incorporating the concept of online shopping and running it, MailChimp is now offering the ability to build websites that "tell your story, communicate to people and expand your business".

It's possible to get started with only one product and after a few minutes setup payments through Stripe (which allows you to accept all major credit card) and as little as five minutes of personalization, it's time to start selling. Mailchimp software automates the creation of order confirmations, shipping notifications, and abandoned cart emails for your store.

Mailerlite is a simple way to keep things simple

Prices and features

It is advertised as a tool to "create emails and sites people will appreciate", Mailerlite offers digital marketing tools to help you grow your reach faster and generate more revenue. The MailerLite team is determined to "provide simple solutions to complex work" using a simple and functional design and award-winning customer service.

It is available for free up to with up to 12,000 messages per month and the service can accommodate up to 1,000 subscribers. Growing Business costs $9/month ($108 for a yearly billing) to send unlimited emails each month and more than 1,000 subscribers as well as the Advanced plan costs just $19/month ($228 when billed annually) for unlimited monthly emails as well as the possibility of up to 1,000 subscribers, along with numerous additional features such as priority support and secure websites with passwords. For more subscribers, you can incrementally pay more; there's a sliding scale at mailerlite.com/pricing to see how the pricing changes.

What is the process?

After logging into your account, MailerLite gives you a an overview of the effectiveness of the current campaigns, with figures that include all subscribers active and the amount of new subscribers today and in the month ahead, and the number of emails delivered open and clicked CTOR (click to open) and the number of subscribers who have not had a subscription but who have not been opt-out of and any spam complaints, if there exist any.

Campaigns

Email newsletters, known as Campaigns and are divided into parts that can be drag and dropped into the editor. Blocks that can be used as examples include Logo and content with background image Highlight video, the RSS list one product with the left side aligned and the right side aligned.

If you're satisfied with the style You can choose the recipients who are going to receive an email, be it through basic targeting or through advanced segmentation , such as "Signup source is API" or 'Signup date is prior to July'.

Subscribers Subscribers

There are four main ways to include new subscribers. Input your CSV or TXT files, duplicate the file or duplicate from Excel and add one subscriber, and then import it using Mailchimp. Mailerlite's Mailerlite platform can automatically remove several instances of mailing addresses following import.

After you've added or imported subscribers, it is possible to separate your subscribers out so that you can target your subscribers more specifically: Segments are dynamic lists of your subscribers based on their traits and behavior. Groups let you organize your subscribers based on interest or activities. Additionally, you can add your own Fields for storing any other data.

It also includes it's own Stats tab. Here you'll be able to analyze your email's average open rates per campaign, the average click rate per campaign, the average subscribe rate per month and also the average monthly unsubscribe rates.

Formulas and Websites

The form creator in MailerLite lets you create and program pop-up subscription sign-ups to capture the attention of readers in the best way. There are a variety of pop-up styles, including floating bars and sliding boxes, and you are able to choose a time or scrolling duration before when the pop-up displays.

It is also possible to create simple landing pages to collect subscriptions, or to advertise the previous email to improve engagement, or even launch a survey to drive customer engagement.

 Automations

The workflows will send emails according to the user's preferences or actions, such as their first sign-up or birthday. It's possible to identify customers based on their behavior on the site and then use the tags to create groups and segments to use to target marketing, and also to send promotions to those who have abandoned their carts.

Find out about SendinBlue - search for the data

Prices and Features

SendinBlue claims to help its users "Be there where your clients are, and handle all of your digital communications in the same place" though a combination of email marketing -- that includes optimizing the speed of sending -- the automation of marketing, CRM, and live chat.

The free plan is $0/month for 300 emails per day, to unlimited contacts. The Lite plan starts at $25 a month for up to 20,000 emails each month for unlimited contacts and A/B test and support for emails. The Premium plans costs from $65 per month for 20,000 emails and unlimited lists of contacts, and comes with all the features included in Lite as well as automations, ads on Facebook websites, landing pages, as well as help via phone.

What is the process?

When you log in, you'll get a quick overview of data of previous campaigns. It displays the name of the campaign as along with the number of people who received it, the number of conversion openers, 'clickers' and subscribers who have not been unsubscribed.

SendinBlue offers an open rate that can be tracked as well as the number of open emails that can be tracked (the customers who did not disable Privacy Protection within their email client) in relation to the approximate number of emails that are open.

emails (within Campaigns tab)

SendinBlue provides a variety of layouts to your newsletter, depending on the kind of message that you would like to deliver such as an announcement of the release of a brand new item, an announcement of an event or blog posts.

Templates can be pre-built from the gallery -- it's located in the Templates section. You can also drag and drop templates to build your own. You could also program your own template from the ground up.

Automation and Transactional

It allows you to create automated workflowsbased upon various aspects. Every automation comes with an entry point, such as an online purchase which triggers the workflow process; actions like sending an SMS or an email as well as a requirement like 'Is it their first purchase , or is it the first time they've purchased something? '.

These factors create workflows that help in a variety of tasks that include bringing new customers into the system using appropriate materials, sending out discounts for an existing customer in order to help them get up and running for the future, or providing suggestions and offers for customers already in the system.

     Contacts    

There are two ways for adding contacts to SendinBlue. You can either upload a .csv, .xlsx or .txt file on your personal computer , as or by copying and pasting information about contacts from the .xls file. You are however able to access to the forms and Landing page functions via this site to build custom web pages to encourage users to sign-up. Additionally, you can make a contact single with personal information of the person.

The list section, conjunction with contact attributes, allows you to segment your customers for targeted messaging. To make it easier to get open rates higher You can also alter your own sending settings like From Name, Reply-to and the Header/Footer in each list.

Conclusion

MailChimp, MailerLite, and SendinBlue are all targeted at somewhat different types of users in the marketing via email market: MailChimp has a breadth of capabilities; MailerLite is lightweight and inexpensive; SendinBlue is data-driven.

Every option has a unique motive, and it's your responsibility to choose which one is the best for your needs as well as the readers you're writing for. Have fun writing!

Research methodology

In the course of our investigation, we took a look at the most prominent four indicators that a top email program should possess. After defining the metrics then we decided to assign each of them a value ranging from 1 and 5, in order to calculate a score which would allow us to sort the results. By using the score we can compare, we will be able to make a decision about which platform is the most effective and requires further investigation.

The measures The 4 measures and explanations of what we think an effective email marketing business could be able to provide:

The speed and ease of beginning

1. Was it easy to start up, including creating an account and sending the initial email?
2. Was the procedure for completing the more difficult task of building an online site, clearly laid out?
3. Are you able to provide a clear and clear way to navigate between the various services offered on the platform?

 Ease of integration and the degree of understanding

1. How simple/intuitive it is to integrate the platform with third-party software?
2. If there's no existing integrations, can you build one in a matter of minutes? Do APIs have easy access?
3. Are there features that are not yet completed? It's easy to create an email that is visually and feels just like what you had in mind?

Positioning of the brand

1. How does the company market its products and services? Can it use words or images to draw clients?
2. What type of client are they trying to lure?

Fees Fees

1. What are the charges the application has to collect? Do you have additional processing costs (due to Stripe and other similar)?
2. Are there any free tiers, or a trial time? If yes, will the trial offer a complete service , or are there certain functions reserved for paying customers?

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