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This article is part of the series that is based upon the book 'Top 21 Marketing methods for membership websites', written by The Subscription Coach Amanda Northcutt.

 Download the whole series in an eBook

I'm hoping that three or four of these channels resonated with you . I hope you're prepared to run some basic marketing tests over the months ahead. Follow the guidelines in the first paragraph of this guide to figure out the channels that are feasible (both profitable and trustworthy) for your membership. Follow the guidelines in the first part of this article to figure out the channels that are suitable (both profitable & secure) to your membership.

Marketing is essential to the vitality of your company However, it's certainly not the end-all answer to long term achievement. First you must create a sustainable membership program. You must then attract by utilizing your marketing skills the people with the capacity to be powerful users. If you know the secrets behind how members use your site to become power users, you're halfway there!

Armed with the understanding of what the members you have love the most about your membership , and the problems you can solve for them, you'll be poised to test marketing channels in order to discover ways you can bring on more members that resemble those members who are power members.

Whatever the medium, your marketing messaging must direct potential customers to the things about your membership site that users of your site love the most. If you begin by appealing to these types of users at the beginning, rather than casting a wide net to get as many sales as possible then you're setting yourself up for profitability and scalability. Additionally the fact that your clients will be happier, more successful, and rave about you online!

Once you have determined 2-4 viable acquisition channels that are most suitable for those who are likely to grow into power users and you've got the lead nurture process in place (emails plus retargeting advertising) All you need to do is maintain those members on the move. Easy, right? I'm afraid not. In fact, member cancellations, also known as churn is the main cause of decline for all membership companies And, in many cases will lead to their eventual demise.

Based on Harvard Business Review the cost is between 5 and 25 times more to acquire a new customer rather than keeping the one you already have! That's a tough decision for someone who is dependent on a model of recurring revenue, like you.

As the owner of your site to monitor the level of engagement among members and to intervene in the event that your loyal customers disappear and become less engaged. If you have the right customers paying the membership, it's also your responsibility to assist them realize the value that they're paying for.

Ready to take your membership to the top of the line? Check out our coaching and consulting services for one-on one insight, accountability, and everything else you require to be successful.