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It's a struggle to find a job you love, you have a passion and you're confident that you could turn it into an online business You desire to live your life doing what you love. Then, you choose to create an online membership site. It seems like a great concept at first, but as time goes along, you'll start to have questions: How quickly will I be able to expand my membership site? How many members will I get? What revenue would I be able to drive? Many creators are influenced to start a membership site after seeing other creators accomplish the same thing successfully. This is why you might be thinking "if they've managed to drum in six-figures within less than one year with their membership site then I'll be able to do the same!" Right? Wrong.
Select the best subscription plan to offer
As per Brian Krosgard creator of Post Status which is a website which provides WordPress news and information for professionals, it's crucial to take into consideration the thoughts and emotions subscribers might have when they sign up for short-term memberships as opposed to. long-term subscriptions. According to what Krosgard shared with us, "I personally like having yearly subscriptions. One of my friends taught me the idea of incremental regret with monthly memberships, where the person sees their charge in front of the things they love and love (Netflix, etc. ), and if you don't use your service, they regret that month of membership. A yearly model is a harder sell because it's more expensive upfront, however, I love the fact that your customer is able to look back at the last year's experience and evaluate whether they benefited from the service to justify a renewal for the next year. This is less prone to the possibility of customers not making the most of your membership program for just one or two months." A way to alleviate this problem is to offer both an annual and monthly subscription, this way there's an option to suit all of your potential members.
Concentrate on quality and quantity
Do not be shy to give it for free
Giving away "Freemium" material or providing your viewers education materials that do not require a subscription, creates confidence and credibility with the future members, and also portrays the site as one managed by a renowned thought-leader. Hill spent years seeding free material on YouTube before launching his own paid-for site. Team Flower which we previously mentioned is also having results with this strategy; they have, and continue to offer gratis resources to more than 20,000 flower professionals (and potential members) each week.
We offer exclusive, exceptional and exclusive expertise.
Ben Falk, the mind behind NBA membership website Cleaning the Glass, shares "breakdowns of analysis, statistics as well as deep basketball knowledge." In a recently published Sports Illustrated profile on Falk titled, "The Smartest Basketball Mind Outside the NBA," journalist Chris Ballard clarified the reasons why readers have a great time paying for Falk's expertise, writing: "While plenty of excellent statistical sites exist, and plenty of thoughtful reporters as well as writers offer analysis ...Falk's approach marries the two. Falk makes the most complex stats understandable as well as explains coaching principles in a way that is understandable even if you're not an expert in coaching, and also adds the anecdote layer only someone who was in a front office can provide." Falk is a great example of how niche knowledge not only allows you to stand out among other similar websites but it also draws many more customers who cannot find the information you offer anywhere else and are willing to pay to access the information.
"I knew before that there were people who were really into the site and who really like the idea, and it's appreciated to hear from them and also to receive feedback via email and via Twitter or other platforms such as that. But to actually have those people pony up some cash changed my perspective regarding how I view the site." He continued "I am a huge fan of sitting down and going to work for my members. It's not only because it's my responsibility. It's like, I'd like to help my customers because they've been kind enough to support me. There's no feeling of having ads displayed on your site. It's not the same." What's the take away here? If you're looking for customers to pay and keep coming back to your content be sure that they won't discover it in any other place.