Brodo The Journey from a Takeout Opening up to Nationwide Shipping, with the Assistance of

Broth is the ultimate comfort food. What is the thing that we recall most fondly about getting sick when we were children? The days of staying home from school curled up on the couch watching the Price is Right, sipping of -- yes, you read it! -- broth. It's still warm, fuzzy feeling for adults, regardless of whether they're sick or hunkering down when it's raining or simply seeking a boost of energy to kick off their day.

Broth, and specifically bone broth, is super nutritious, chock full of nutrients that can improve the health of your gut, skin, bones, and more.

Brodo provides this superfood with a potent flavor available in their 4 New York City locations and in conjunction with  their customers across the world.

Simmering their path to the success they deserve

The story began in the kitchen of Marco Canora, a James Beard winner of the James Beard Award, who started offering bone broth as take-away cups in the window in the restaurant he owned in New York City restaurant. The year was 2014. Marco had recently begun drinking broth for himself in a fresh, healthier diet, and was excited to offer it to people in the community as a substitute to coffee.

That single window grew into four physical locations within the New York City area. After that, Brodo began to sell its delicious bone broth online through their store, then landed their broth into the freezer section of large retailers such as Whole Foods. The company now sells their products across the country and are constantly introducing innovative products like the soup kit.

What's the secret to the success of these companies?

One of the main reasons is their dedication to high-quality ingredients and processes, which they refer to as "The old way made new again." They make use of real bones from real animalsand whole, organic vegetables, which they simmer over long periods of time without any additives, concentrates or preservatives. They don't take shortcuts, and it shows in the taste and nutritional value of their food products.

When it comes to the experience of shopping online, it was found in choosing the best tools and partners to support their clients and their businesses.

Brodo and

Brodo's first experience using WordPress was not perfect. Their initial website did not fulfill their expectations They even thought about changing to a different platform.

The team from Automattic was able to step in and work with them to identify their specific requirements and build an online store that would meet their requirements. Today, they've got an online store with a user-friendly interface that the Brodo team is able to maintain and provides an excellent user experience, and is a representation of their Brodo brand.

The new Brodo has a mobile-first approach, fantastic UX, great accessibility

The revamp process began by adopting a mobile-first strategy, considering that over half of all online customers use smartphones. Improving the website's customer experience (UX) and customer experience (CX) was the primary goal.

To improve the user experience on the front-end, Automattic built an intuitive and visual interface that emphasizes the benefits that bone broth offers. Simple animations grab visitors' eyes as soon as they arrive at the website, and an enormous menu makes navigation easy.

The site they had previously used was hard-gd. This made it difficult for them to make even simple changes, for example, changing texts or images. The site they have built using the WordPress Block Editor which allows them to update everything from products and bundles of products to posts and pages. It's a huge benefit to a growing, bustling firm.

Setting up broth subscriptions

Customers can select from a variety of different products, including The Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Pack, then select between a one-time order and a shipment every two to four weeks. There are also discounts for regular subscriptions.

Current subscribers are able to log in to their accounts on the website to switch their subscription on and off, pause delivery, skip a shipment, select particular dates for shipping and even change the flavor of their boxes. You can also see the date when their next shipment will come in. Customers win because they don't have to call a service number to handle their subscription. Brodo is able to allocate support staff to address other concerns and decrease customer anxiety.

Choosing the right tools

Working with the right tools have allowed Brodo to build a stunning high-quality, functional site. There are a number of tools we've discussed, but here are some of the other tools that they use to achieve exactly what they need for both their customers and business:

• Pressable The managed WordPress host has built-in tools for speed, security and scalability that are specific to the CMS. (CMS).
• Jetpack: The speed-enhancing tools available from this plugin -such as VideoPress -- play a big role in maintaining quick loading speeds while featuring beautiful images and top-notch features. Jetpack offers security scanning and real-time cloud backups to protect Brodo's web site.

A cohesive experience for everyone

One of the most significant accomplishments with Brodo's new website is the better customer experience both for Brodo's staff members as well as their clients. The entire system is intuitively designed, and automations free up time and time-consuming resources so that they can focus on more important tasks.

You can certainly achieve the exact same result for your business. is passionate about helping real business owners build their brand and increase their sales with tools that work seamlessly together.