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Brand videos every business needs (plus 6 staff-picked examples)

Dec 6, 2023

Top branded videos for your marketing strategy

1. Explainer videos

By the end of an explainer video, your audience should know the answer they've been searching for.
Explainer videos can be educational and can exist in a variety of formats that can answer customers' questions. They walk through the steps of how to use products or to explain a thought-leadership concept in a talking-head format.

Tip

Explainer videos are great for help documentation for customers, providing answers to questions at any point in the buying process.

One important quality of a good explainer video is that it doesn't rely on sales. You shouldn't be trying to get anyone to buy any item. Instead, define a challenge and then solve it. You can also address a commonly asked question such as this simple yet effective video:


Explainer videos typically are high-level. These videos are created for clients at the beginning of the funnel, and could be in a research stage.

To determine what type of explainer you need for your video marketing efforts, ask your sales team what questions they answer on a daily basis. Get to know your customers as well as what they're seeing.

If you're planning to launch a brand new product, and you need to create an video explaining the product Get together with the team responsible for marketing your product to discover the most important features to highlight as well as the most powerful way to do so.

Animation and illustration are a wonderful method of communicating product information or complex concepts that can benefit from visualization.

In order to create a strong explainer videos, you should keep these guidelines to remember:

  • Make sure you know your plan and organize the way you will present yourself to your target audience.
  • Be straightforward. Do not waste your time with unnecessary details or images that divert from the point.
  • Keep a professional, helpful tone.
  • Provide captions that are accessible and user preference.

Staff Pick example

The ride is on in this docu-style explainer video for the 2020 Norco Optic. Bryan Atkinson flies down the tracks of interior British Columbia while narrating how he maneuvers through the terrain using the features of his bike. It's just the bike along with the driver as well as the surrounding.

The reason it works:This video perfectly captures how to utilize the product at an expert degree. The video is geared towards of outdoor lovers, adventure seekers, and bicycle riders. The film is also visually breathtaking.

2. Promotional videos

A promotional video also known as a promo video, is all about creating brand awareness. The goal is to create hype or tease an event with a quick video.

Promo videos provide a brief summary of the next event that are designed to attract attention and drive traffic to the social media channels or any other. Promo videos that are effective are brief, engaging and swiftly establishes a image (hopefully that is in sync with your brand).


Promo videos are also an excellent opportunity to connect with the most influential artists your target audience is familiar with or is a big admirer of. By reaching out to the creators, you are able to expand your audience.

Staff Pick example

The reason it works: Well, Raheem Sterling. The reason it works is that, contrary to the suggestion above, this promo is a bit long -- but its length gives an air of humor to the scenario taking place. Do you think laughter is the most effective way to market a cell phone? We think so.

3. Story of the brand and BTS videos

Brand story videos are essentially a Brand Story video is essentially a "get to know me" or an origin story for your business.

With the appropriate budget and team A brand story video could serve as a key marketing resource for many years to come.

The importance of brand story videos is to be done right. So prior to beginning the production process, make sure you are prepared with an outline, storyboard, and a script prepared to go.

By presenting a behind-the-scenes footage, viewers get a view of your company's image. They explore your workforce as well as your process for getting tasks accomplished, or show how it is done. They also can give your event or promotional campaign an entirely new angle.

4. Webinars

How can you create an outstanding webinar?

Concentrate on the content, design an amazing experience and find ways to engage your customers.

5. Videos of case studies

6. Branded content with a narrative

The narrative video is stories with the aim of entertainment. That's it.

All of your business's videos should be fun, they don't need to be the sole goal.

Narrative content for brands tells an account. Unlike a brand story video that is required to mention your history. It's more of an ad style, commercials have a reason to their product which is higher than their business.

A lot of narrative brands are focused on bigger themes such as family, love, compassion, and dedication. The narratives follow an outline. We witness an exposition, conclusion, and climax. Then we are given a character, who has changed.

Narrative brand content is sometimes employed to promote or build upon a slogan like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa uses a similar tactic to tug at the heart strings with its meaningful travel campaign. It's a film about luggage as well as lost calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. The reader gets to understand the experience of one person, revealing the struggles of life, the trials, and triumphs of their lives. They feel personal and draw the reader into their story, with no need for familiarity with the brand or product.

7. Creative branding campaigns for brands

A general category that covers these brand videos that aren't suited in any other category. A creative brand video is just an example of an approach which is different from a formulaic brand video. In reality, there isn't any formula that can be used to create this. You just need to be completely committed to a concept that you're passionate about and is compatible with the brand's identity.

For businesses looking to take a creative approach, check out the film makers, agencies, or teams that make the most creative and inspiring videos. Reach out to them and ask the ways they worked with their clients. What was the timeline and budget? How much input from a creative perspective do you want to receive? Decide the size of this video marketing campaign. Does it have to be linked to an event? Rebranding? What is the name of a specific item?

 Staff Pick examples


It's hard to describe what kind of film "Obscura" is; maybe because it feels more like an art film disguised as a commercial. This is an excellent instance of a business relying on a creator to treat their brand artistically and passionately.


A reading of the poem by Mary Oliver "Wild Geese" over beautifully captured mornings of the North Coast. Through capturing the splendor of the natural world and the beauty of nature, this Patagonia Australia video will be all the way it should be.

The reason it works: Surprising your audience is a good thing. It signifies that you will stand out the other websites.

Every business of any size can create an impression with a content collection of visually appealing brand videos. It's up to you to create your own unique style and purpose into any form of video and keep your customers at the center of the process.