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Black Friday, Cyber Monday and Black The Ultimate Guide to the Sale of Digital Products in 2022 -

Nov 18, 2022

As with the majority of businesses that are online, Black Friday and Cyber Monday are the two busiest days of the year, offering many opportunities for sales revenues that are higher than all other times in the calendar. However, it can also be among the most difficult season to get ready for.

A quick summary of the topics we'll be covering the next day:

What exactly is Black Friday and Cyber Monday

Black Friday, which occurs the following day after Thanksgiving celebrations in the US officially marks the beginning of the shopping season for the Christmas season. Cyber Monday falls on the day following Thanksgiving in the US. The days between Black Friday and Cyber Monday worldwide, consumers are anticipating huge discounts and sales from their preferred businesses as they're eager to spend!

Recently, the number of online transactions made via computers increased dramatically on Cyber Mondays throughout the United States, reaching nearly $6 billion in 2020. This is an increase of nearly 30% over last year. For the year 2020, Black Friday desktop spending was about $4.3 billion as Thanksgiving-related spending was around $2.7 billion.

The year 2022 is the one to keep an eye on, Black Friday will take place on November 25, 2022 and Cyber Monday will take place on the 28th of November 2022..

Once we've gotten that essential information out of the way, it's time to set up your shop online in the most sought-after buying time of the year. If you're feeling overwhelmed, don't worry! Here are the most important (free) techniques and methods that you could try to ensure you can increase sales from digital items during Black Friday and Cyber Monday this year.

HTML0 10 Cyber Black Friday and Monday Tips for marketing to implement in 2022

1. Special Offer for a Limited-Time Price Reduction

Black Friday and Cyber Monday are one of the rare instances when it is possible to provide significant discounts on your products prices without losing the brand's image. Most popular limited-time offers offered by online retailers are:

  • Coupon codes to get a portion discount on purchases by clients. It is also possible to provide coupons exclusive to your most loyal customers yours in recognition of their contributions to your company as well as to boost customer loyalty.
  • Free gift when you purchase. Also, it creates a feeling of trust that will help clients keep coming back your company. It is important to offer your clients the items they'd like i.e. free products to complement the items they're planning to buy.

On, the complimentary item can be added along with the main digital product so customers will be able to receive all of them at the same time after they purchase.

2. Special Edition Launch Product

The process of releasing limited-edition items usually involves providing a new spin to the products you sell. If, for instance, you're selling wall art digital, you can make an exclusive version of your personal wall art on which customers can personalize with their names or photos of their loved ones.

It gives users to experiment on new product ideas, If they are successful, then you may be able to design the next most popular product through this process. Limited edition launches attract attention to your website-based firm and also your name. It is common for this to lead to increased numbers of customers and increased sales of existing products and new products.

3. Cross-sell Complementary Products

The idea behind cross-selling is offering your customers product(s) which complement the initial purchase. It's a fantastic way to increase the amount of purchases of your current and potential customers. They could otherwise have to leave some items in your shop as they haven't had a an opportunity to view the additional items that they may like.

Imagine that one of your clients bought an ebook titled "Beginner Level vegan Recipes". We recommend that they go through the "Advanced vegan recipes for level 1" and offer them a discounted price when they purchase both ebooks in one purchase. Utilize catchy words such as "You might also like this" or "Others have also bought" to attract your customers.

The ability to create an effective cross-selling program in just one minute using the cross-selling program.

4. Bundle Multiple Products

A unique way to approach this You can make this bundle a limited-time-only item listing to generate the feeling or FOMO (Fear of missing out) for your customers and urge them to purchase now before the offer expires.

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5. Create your Affiliate Marketing Programme

Affiliate Marketing is a strategy which allows affiliates to earn profits by advertising products from your online store. For every successful sale that affiliates generate for you, you'll reward them with a percentage of their commission each month.

The ability to make your product accessible through affiliate marketing is a great way to multiply your marketing and sales efforts as well as allow your networks to assist in promoting your products to your customers. Black Friday and Cyber Monday can be a fantastic chance to work with bloggers, content creators and other well-known individuals to market your products and to share the profits with them in the form of affiliate commission. In fact, you can offer them the possibility of receiving a greater amount of money during the biggest time of shopping for them to help promote your goods to a greater extent.

You are able to easily set up an affiliate program for promoting your store online by following this step-by-step guide.

6. Begin a Referral Programme

The it is a completely different type of marketing which does not require commissions. Unlike affiliate marketing, a referral system is not based on distributing commissions. Referral System is also referred to as word-of-mouth marketing - is one of the strategies used to encourage your customers to spread the word about products they purchase to family members or through social media. To reward successful sales, both the purchaser and their referral will be rewarded with discounts off their purchases.

This is a powerful method of marketing because your people's family and friends get recommendations from their trusted networks which makes it much easier for you to achieve success in making multiple sales from your online store.

It is easy to build a method of referring customers for your shop's online site with this easy-to-follow guide.

7. Run a Giveaway

Running a giveaway through your social media platforms is a great opportunity to boost the engagement of your targeted users. You can offer the possibility of winning prizes after they have accomplished the specified objectives e.g. keeping your accounts on the social networks, posting your product on social media, etc. This is a great method to grow the reach of your social media accounts while pleasing your current and future customers.

8. Pre-order or launch items

According to the definition of a pre-order, or pre-sale, is an order made for a product that has not yet become available to purchase. The availability of pre-orders or sales items on BlackFriday allows you to gauge the amount of interest potential customers are showing for your upcoming products. Additionally, they give your customers a reason to come back to your website and generate sales for your products in the meantime.

Check out this article on how to set up the pre-orders for your site.

9. Offer Upgrade Discount

Make sure you are aware that the holiday season of shopping does not finish by Cyber Monday and Black Friday. stop with Black Friday and neither Cyber Monday. The holiday season is among of the busiest seasons for shopping. Offering customers an upgrade discount can be a fantastic incentive to make them visit your store after they have made their purchasing to purchase more products at a reduced price.

Read this guide on how to use upgrade discounts and how to best configure it.

10. Offer Discounts for Social Benefits

There is a well-known fact that one of the top methods to get clients to promote your product through their social media profiles is by offering them incentives, or perhaps offering discounts through social media. Social discount feature allows you to offer customers a discount cost of the purchase through posting your product's details to Facebook or similar social media platforms. This can be a powerful way to reach out to customer's networks, which could potentially become your future customers and increase your brand recognition.

8 Tips to Prepare for Black Friday and Cyber Monday 2022

It's possible to find out the popularity of products or decreasing in the Christmas season by with Google Trends. Remember to tinker with Google Trends' settings for specific countries and timespan. If, for instance, you type in "personalized present" in Google Trends, you'll see the popularity of it tends to its peak during the Christmas season. That would be an excellent option to incorporate into your shop if you design things like personalized digital artwork.

2. Make sure your Product is optimized for purchase conversion as well as SEO

The sales on your online store don't simply happen on the spur of the moment. Make sure that your customers be forced to go through complicated decisions before they decide to buy the items. Optimizing your product pages will allow you to influence your clients to make appropriate choices. You can also ensure that you're converting the majority of them who come to your website into paying customers.

Here are some suggestions for how to improve the conversion rate of the product pages on your site:

Design a countdown Timer

Utilizing timers in order to create an atmosphere of urgency for those who visit your online shop can motivate more customers to make purchases now, instead of wandering off to a "think about what might happen in the in the future". The majority of customers put off purchasing items. Although you shouldn't bribe your clients , or make them frenetic customers, we'd prefer customers to behave. Timers can be an excellent option to support you!

Set up Payment Buttons

Payment buttons give you a feeling of transaction security and increase the likelihood of purchase conversion. In order to enable them, you must enable payment buttons in the Shop Builderand footer section > pay icons

76 76% of buyers seek secure payment in addition to the convenience of shopping online. It's important to close this loop in case you have customers who are concerned about the security risk of purchasing items on the internet.

Showcase Customer Reviews

   88 percent of customers are influenced by online reviews similar to personal recommendations.

As your potential buyers aren't able to be physically able to touch your product using their hands , or even see it through their eyes, they'll have to rely on online reviews written by others to prove a an online connection. Reading other customers' product reviews may be the deciding factor in their purchase decision. Instead of having customers leave your store's website to look for reviews on other sites Make those reviews easily accessible through the store's website rather.

The following is a brief guide on how to set up review reviews from customers for. Customer reviews on Payhip includes an approval process for reviews and automated post-purchase reviews to make the review-collection process more easy.

Improve Copywriting Copywriting for Product Description

Words are a powerful tool for improving the performance of your pages. To encourage web visitors to buy your product, think about optimizing your product description to make them conscious of the advantages of the product.

Be aware that copywriting on your product pages is also a contributing factor to SEO optimization , which helps the pages of your products to rank higher on Google result pages. This leads to more traffic to your product pages in addition to your entire web-based store. There are tools like Ahrefs Keyword Explorer to discover keywords you can utilize to gain your items greater exposure in Google Search.

Here's a quick instruction on how to enhance your website's SEO in the Christmas season.

The process of making your website's visitors pay customers takes a thorough analysis of the experiences your clients have. Throwing a bunch of randomly-arranged lists of your offerings for your clients isn't going to cut it!

Create a collection that is themed around the holidays to highlight products consumers will likely be looking for throughout Black Friday and Cyber Monday. Additionally, you could consider creating a collection especially designed for sales merchandise.

This is a quick tutorial on how to build collections of goods that are .

4. Optimize Your Website to Mobile Ecommerce

According to Statista, 72.9 percent of all online retail sales are predicted to come from mobile sales, which is up from 58.9 percent in the 2017.

There is one thing for certain: your online store that you've developed should be optimized for customers who are intending to buy using their mobile devices. It is essential to ensure that all important information about the product you sell is displayed on smartphones, as well as any other information that is not relevant must be included on an FAQ page.

The store builder allows you to toggle between mobile and desktop perspectives to make sure that your website is optimized to work with both types of views.

5. Improve Your Checkout Experience

An unwieldy checkout procedure is the recipe for low conversion as this puts unnecessary barriers between your clients and the items they buy. Do not let the people's patience wane just because of a grumpy customers' experience when they check out.

Fortunately, the checkout experience of's is optimized to support digital retail sales as it doesn't require any details that aren't relevant, like the physical address.

Go through your online shopping cart while you're a customer to see if there's something that could be enhanced. If you've utilized a coupon code, be certain to test the checkout procedure to make sure that you've setup the coupon code properly.

In addition, check if you've made sure you've given all payment options feasible for your clients. At the same time, you'll be able to connect directly to the Stripe as well as PayPal to offer all the payment options it can be offered to your clients.

6. Make Your Customer Service Available

Achieving that your support for customers is in order is about anticipating the kinds of questions you're likely to get from your customers. Make a FAQ page on your site that will answer your clients' urgent questions and decrease the number of ticket inquiries that you receive for assistance.

Make sure you have enough capability to meet the requests of customers, since poor customer service could result in poor online reviews. Make saved responses for the most commonly asked questions to reduce the time taken to respond to support requests from customers.

An excellent customer experience is crucial to establish trust between your company's online and customers.

7. Spread the word! Promote, Promote, Promote!

Make sure you are aware that the fantastic discounts on stores online aren't enough to justify the stores. This is your chance to make sure you promote the Black Friday and Cyber Monday discounts and promote them through every available options. This isn't just:

  • Email newsletters. Customers will search through their email inboxes to find amazing deals from the online shops they love. Consider segmenting your email list, sending more personalized material that will be engaging to your clients, and delivering relevant offers to customers who require the most. Keep in mind the fact it is Black Friday and Cyber Monday is all about shopping with a deadline. Make sure your emails convey the feeling of urgency.
  • Social media. The social media platforms like Instagram, TikTok, and Facebook are great ways to promote your Black Friday and Cyber Monday programs to your intended audience (through natural posts or advertisements paid for).
  • Blog. Create gift ideas guides for clients that help them find great ideas to present to their loved family members.

8. Get ready for The Next Biggest Thing ....Christmas!

Once you've increased the revenue from your online shop for Black Friday and Cyber Monday this is the perfect moment to start thinking about next... Christmas! Instead of thinking about buying one-off items during Black Friday, think about how you can turn these one-time customers into long-term customers.

Make use of the marketing strategies we've laid out earlier for the Christmas season. It's also an excellent idea to remain in touch with your customers with an immediate email concerning the forthcoming promotions planned for Christmas or even mailing surveys to customers. It will help assure that you're taking into consideration the opinions of your customers about how you can enhance their shopping experience further.

HTML0Best Digital Product Ideas in Black Friday

Ebook

The revenues from the sales of ebooks amounted to 1.1 billion in 2020. This is an rise of 11.86 percentage from 983.3 million in 2019.. Adult books account 40% of all ebook book sales until 2021.

The selling of ebooks lets the author to offer their book to the public, without having to go through the long publication process for Paperbacks. Readers can buy your ebooks from the web and access them immediately on devices that run on electronic technology.

Audiobooks

In a study conducted recently it was found that nearly 20 percent in Americans use books on audio.

The revenue margin for audiobooks is extremely significant due to the price for converting books into audiobooks is low. Some book lovers do not like reading, so audiobooks allow readers to interact with people with different backgrounds. There are many people who have difficulty in their reading abilities are visually impaired blind or looking to purchase audiobooks. In addition, adding an audio version can help increase the number of ebooks purchased.

Customized Digital Art

Christmas is just around being over just following Black Friday and Cyber Monday. Personalized gifts are one of the most sought-after Christmas gifts for family and friends. If you look up "personalized present" through Google"Trends, this item will always be popular during the holiday time.

The capability to customize digital images allows people to give memorable gifts. Furthermore, this can be a long-lasting gift since it does not require packaging.

Online Course

Bundling it with a free digital download reward (e.g. free eBooks, worksheets, printables to download for free, and on) could make it extremely attractive to buyers to buy your online course bundle.

Ready to go Black Friday as well as Cyber Monday

Do you have your store online in order for the largest holiday shopping season? If you take a few steps, you can exponentially increase the number of sales you achieve during the holiday season.

If you manage your cards right the holiday sales you earn may be higher than you ever thought possible. Tell us by commenting below if you have any questions.

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