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Black Friday and Cyber Monday: Ultimate Guide for the Sale of Digital Products in 2022 -

Nov 12, 2022

Many online companies, Black Friday and Cyber Monday are one of the busiest times of the year and offer many opportunities to earn revenues that are higher than the rest of the year combined. But, they can be among the most challenging shopping times to get ready for.

Below is a brief list of the topics that will be covered this morning:

 What is Black Friday and Cyber Monday

Black Friday, which occurs on the Friday following Thanksgiving in the US is not officially announcing the beginning of the shopping season for Christmas. Cyber Monday occurs on the Monday after Thanksgiving day in the US. The day between Black Friday and Cyber Monday all over the world, consumers anticipate huge sales and discounts from their favorite businesses as they are ready to spend!

Recent years have seen the amount of online transactions made via computers has increased significantly on Cyber Monday in the United States, reaching nearly $6 billion by the year 2020. The figure is an increase of almost 30% compared to the year prior. For the year 2020, Black Friday desktop spending was about $4.3 billion and Thanksgiving spending was about $2.7 billion.

In this year's calendar, Black Friday will take place on November 25, 2022 and Cyber Monday will be on November 28, 2022.

Now that we got that important information out of way, it's now time for you to set up your online store to prepare for the biggest shopping season in the entire year. If you're feeling overwhelmed, don't worry! We've mapped out the necessary (free) techniques and methods to test to boost your digital product sales during Black Friday and Cyber Monday this year.

 10 Black Friday and Cyber Monday Advertising Strategies to Test in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are one of the rare occasions when you are able to offer significant discounts to your products costs without compromising your brand identity. The most popular promotions that are limited in time which online retailers can offer include:

  • Coupon codes to get a portion discount on purchases made by customers. It is also possible to provide exclusive coupons to the most loyal customers of yours for recognition of their support to your business and increase brand loyalty
  • Gifts with purchases. This also creates a sense of community that helps your customers to keep coming back to your shop. Be sure to give your customers what they really need i.e. complimentary products that complement what they're looking to purchase.

In addition , the free item can be uploaded together with the main digital product so customers will get them all at once upon making a purchase.

2. Launch Limited Edition Product Launch

The process of releasing limited-edition items usually involves putting a unique spin on your best-selling products. In the case of, say, selling wall art that is digital then you could offer a limited edition personalized wall art where your customers are able to input their names or photographs of loved ones.

It gives users to experiment in the realm of new products and , if it goes well then you could be able to create innovative products that are best-selling through this activity. The limited-edition launches of your products attract attention to your website company and your brand. This extra exposure can often result in increased customer numbers and sales for existing and new products.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) which complement the previous purchase. It is a great way to increase the purchase size of your existing and new customers that might otherwise be leaving some things behind in your shop just because they did not get a chance to see other products they might like.

Let's say one of your clients purchased an ebook entitled "Beginner Level vegan Recipes". We suggest that they read the "Advanced vegan recipe for Level 1" and give them a discounted price when they buy both in the same order. Use engaging phrases like "You might also enjoy this", and "Others have bought" to entice your customers.

You can set up a cross-selling promotion within under a minute with its free cross-selling software.

4. Bundle Multiple Products

In order to put a fresh spin on this strategy it is possible to make this bundle a limited-time-only product listing to evoke the feeling that of FOMO (Fear of missing out) for customers, and encourage them to buy now before the offer expires.

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5. Launch an Affiliate Marketing Program

Affiliate Marketing is a process which allows affiliate partners to receive a fee for selling products through your online store. If you are successful in bringing a purchase that affiliate partners manage to make for the store, you'll pay the affiliate partners with a certain percentage of their commission each month.

The possibility of selling your product through affiliates is an excellent option to boost sales and promotion efforts and allow your networks to help promote your goods in your behalf. Black Friday and Cyber Monday is the perfect occasion to partner together with bloggers, creators of content as well as other prominent people to market your product and distribute your profits to these individuals in the form of an affiliate commission. In fact, you can offer them the possibility of a higher commission during the largest shopping period during the year in order to motivate the people to advertise your product more.

It is easy to set up an affiliate program for your store online by following this guide.

6. Start a Referral Program

In contrast to affiliate marketing, a referral program is a different kind of marketing that does do not involve distributing commissions. Referral System is also known as word-of mouth marketing one of the strategies used to encourage your clients to recommend the products they purchase to friends or their social media. If they make a purchase, both your client and the person they refer to will be given coupons for purchase.

It's a highly effective marketing tactic because your clients' friends and family are being referred to by their trusty networks. It is much more likely that you will successfully land multiple sales on your online store.

It is easy to establish the system of referrals for your online store at by following this step-by-step guide.

7. Run a Giveaway

Running a giveaway through your social media platforms is an excellent method to get real-time engagement from your target users. Offer a chance to win prizes for those who have completed specific tasks e.g. following your social media accounts or sharing your content via social media, etc. This is a great strategy to grow your social media following while pleasing your current and potential customers.

8. Launch pre-sale or pre-order items

By definition, a pre-order, or pre-sale, is an order for an item that hasn't launched yet. Selling pre-sale or pre-order items during BlackFriday allows you to gauge the amount of interest your customers have in your upcoming products. Additionally, they offer your customers an incentive to feel excited when they return to your store online and can generate revenue for other products as well.

Read this tutorial for how to setup orders for pre-orders in your website.

9. Offer Upgrade Discount

Be aware that the season of shopping doesn't not end with Black Friday nor Cyber Monday. The Christmas season is one of the biggest shopping seasons in the entire year. Giving discounts on upgrades for your customers can encourage your customers to visit your store on a later date to purchase other items for a lower cost.

See this guide for how to use upgrade discounts and the best way to set it up.

10. Social Discounts and Offers

It is well known that among the top methods of enticing consumers to share your goods on their social media networks is by offering them some kind of incentive, for instance in the form of discounts on social media. is a social discount feature lets you give customers a discount of their purchase just by sharing your product's information via Facebook, and more. It is an effective way to tap into your customers' network who may eventually turn into your next customers. It also increases your brand's reach.

 8 Tips for Preparing in advance for Black Friday and Cyber Monday 2022

It is possible to determine if popular products are trending upward or downward during the holiday season using Google Trends. Remember to tinker with Google Trends' settings for the various countries as well as timeframes. As an example, if you search "personalized present" through Google Trends, you'll see that its popularity tends to be at its peak during the time of the holidays. It's a fantastic product to add to your online store, especially if you design products such as customized digital artwork.

2. Optimize your Product's Purchase Conversion and SEO

The sales at your online store don't occur by chance. Remember that your customers have to go through difficult decisions prior to deciding to buy your products. Optimizing your pages for your products allows you to influence your visitors to make the right choices and assure that you've turned the majority of your site's visitors to paying customers.

Here are a few ideas for how to improve the rate at which your page's visitors convert to your products:

Implement Countdown Timer

Utilizing timers in order to create an urgency among your online store visitors will encourage them to purchase now rather than bouncing off your website to "think about it in the near future". Many customers procrastinate when shopping. However, while you should not trick your customers or turn them into angry buyers, we want the customers to make a decision. This is where timers can help you!

Set up Payment Buttons

Payment buttons give you a feeling of trust in your transaction and improve your sales conversion. On , you can enable payment buttons by going to the store builder, footer and then Pay icons

76 percent of consumers want safe payments over convenience when purchasing online. It's important to close this loop for those clients who are concerned about the security aspects of buying on the internet.

Showcase Customer Reviews

88% of consumers consider online reviews to be as reliable than personal suggestions.

Since your customers can't tangibly experience your product in their hands, or even look them up with their eyes, they'll have to count on reviews online by other users for social proof. Reviewing other customer's product reviews will help in their purchase decision. Instead of having them bounce off from your store's website to search for reviews in other stores, ensure the reviews available to them through your store's website instead.

Here's a short instruction on how to set review reviews for customers for.  Customer reviews on Payhip is also equipped with an approval process for reviews and auto-generated post-purchase review requests that make the review-collection process more simple.

Improve Copywriting for Product Description

Words are powerful when it comes to optimizing your product pages. In order to encourage visitors on your site to buy your products you should consider improving your description of the product in order to remind them of the importance of your products.

Be aware that copywriting on your page helps with SEO optimization efforts, allowing your pages' content to appear better in Google result pages. This results in more traffic for your product pages and your online store overall. It is possible to use tools like Ahrefs Keyword Explorer to identify keywords that you must be using to get your product's visibility in Google Search.

This is a quick tutorial on how you can further improve your SEO for your site for the holiday season.

Converting visitors to paying customers requires a meticulous curation of your customers' experience. Just throwing a few random listing of your products to the customers isn't going to work!

Make a holiday-themed collection that showcases products consumers are most likely to be interested in during Black Friday and Cyber Monday. Additionally, you could consider making a special collection that sells merchandise.

This is a quick tutorial on creating product collections on.

4. Optimize Your Website to Mobile Ecommerce

Based on Statista, 72.9 percent of all online retail sales are expected to be generated through mobile-based commerce which is up from 58.9 percent in 2017.

It's a fact that your store's website should be optimised to attract customers planning to buy on smartphones. Make sure that all the essential information regarding your product can be seen on mobile views along with any other irrelevant data should be placed in an FAQ section.

The store builder lets you toggle between mobile and desktop views to ensure that your site's performance is optimal for both views.

5. Enhance the Experience of Checkout

A clunky checkout process can lead to a low sale conversion, as it creates an unnecessary barrier between your clients and the products they purchase. Don't let your customers' enthusiasm wear away just because of an unpleasant checkout experience.

Fortunately, the checkout process has been optimized for online product sales as it doesn't ask for irrelevant information like a physical address.

Review your online shopping cart as a customer and ask yourself if there's any way to improve. If you've implemented a coupon code, make sure you test your checkout procedure to confirm that you've set up your coupon code in a correct manner.

In addition, check if you've offered as many payment options as feasible for your customers. At , you can connect directly to Stripe as well as PayPal to offer all the payment options possible for your customers

6. Start preparing your customer service

Making sure your customer support is under control requires anticipating the types of inquiries you expect to receive from your clients. You can create an FAQ section for your website to answer your clients' most pressing questions, and also to cut down on the number of customer support requests.

Be sure to have the bandwidth to deal with customer service requests because bad customer service will make for online negative reviews. Create saved replies for your most frequently-asked queries to cut down on the time required to reply to requests for support.

A good service experience for customers is crucial to build trust between your online business and customers.

7. Make the Noise! Promote, Promote, Promote!

Be aware that the amazing online store deals don't just talk for themselves. It is now the best moment to promote heavily your Black Friday and Cyber Monday sales and to get the word out through every possible means including but not limited to:

  • Sending out email newsletters. Customers will search through their inboxes for amazing offers from their favourite online stores. You should think about segmenting your emails and sending out more relevant messages that are engaging with your clients, and delivering the right offers to the right people. Remember the fact that Black Friday and Cyber Monday are about deals that have a time limit. Create email copy that evokes the feeling of urgency.
  • Social media. Social media channels such as Instagram, TikTok, and Facebook are great channels to share the details of your Black Friday and Cyber Monday strategies to your customers (through organic posts as well as advertising paid for).
  • Blog. You can create gift idea guidelines for customers that will help them find amazing gift ideas for their loved ones.

8. Make sure you are prepared for The Next Biggest Thing ....Christmas!

After you've boosted your online store sales for Black Friday and Cyber Monday now is the time to begin thinking about the next major event... Christmas! Instead of focusing on buying one-off items during Black Friday, think about how you can turn the one-time buyers into, lifelong customers.

Use the advertising strategies we've laid out in the previous article to promote Christmas. It's also an excellent idea to keep in touch with your customers via an email to inform them of the upcoming promotions for Christmas as well as sending a customer survey to make sure that you take in feedback on how you can improve their Christmas shopping experience with you to make it even better.

 Best Digital Product Ideas in Black Friday

Ebook

The revenue from sales of ebooks reached 1.1 billion dollars in 2020. This is increasing by 11.86 percentage from 983.3 million in 2019.. Adult novels account 41% of ebook sales by 2021.

Selling ebooks allows you to provide your book to readers, without needing to go through the painstaking process of paperback publishing. Readers can buy your ebooks online and can download them to the devices of their choice.

Audiobooks

In a study conducted recently it was found that nearly 20% of Americans use the audiobooks.

The revenue margin for audiobooks is high because the cost of converting books into audiobooks is minimal. Some book-lovers are not interested in listening to books, which is why audiobooks enable you to reach and engage people from different backgrounds. More and more individuals who are deficient in reading or visually impaired or are simply looking to purchase audiobooks. Also, having an audio version can help to increase sales on ebooks.

Customized Digital Art

Christmas is just near after Black Friday and Cyber Monday. Personalized gifts are one of the most common Christmas gifts to family and friends. If you type "personalized gift" via Google"Trends, this item is consistently popular around the holiday season.

Customized digital artwork allows clients to give memorable gifts. Plus this is a sustainable gift since it does not require packaging.

Online Course

The combination of a discount digital download offer (e.g. free eBooks, worksheets, printables for free, etc) makes it extremely tempting to customers for purchase your online course bundle.

 Ready for Black Friday and Cyber Monday

Do you have your store online up for the most important holiday shopping season? By preparing your store and preparation, you will be able to dramatically increase the revenue you earn during the holiday season.

If you manage your cards correctly, your holiday revenues could be higher than you thought was possible. Let us know in the section of comments below should you have questions.