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Black Friday, and Cyber Monday the Ultimate Guide for the sale of Digital Products in 2022 -

Nov 18, 2022

As with the majority of businesses that are online, Black Friday and Cyber Monday are among the busiest periods of the year and offer numerous opportunities to make money more than of all the other days of the year. It can, however, be among the most difficult times to prepare for shopping.

This is a brief outline of the subjects we'll discuss today:

What are Black Friday and Cyber Monday

Black Friday, which occurs following Thanksgiving in the US does not announce officially the opening of the festive shopping season in the run-up to Christmas. Cyber Monday is the day after Thanksgiving in the US. It is the day that follows Thanksgiving in America. Black Friday and Cyber Monday everyone around the globe are anticipating huge discounts and sales at their preferred businesses because they prepare to shop!

The past few years have seen that online spending via desktop devices has increased significantly on Cyber Mondays in the United States, reaching nearly $6 billion by the year 2020. The figure is up by 30% over last year's. The edition for 2020 of the study revealed it was Black Friday desktop spending was approximately $4.3 billion while Thanksgiving expenditure was around $2.7 billion.

The year of 2022, Black Friday will be held on November 25 2022 and Cyber Monday is set to fall on November 28, 2022..

Once we've got that important data out of the our way, we're now ready to start preparing your online store to be ready for the busiest shopping time of the year. If you're feeling overwhelmed, don't worry! Here are the most important (free) methods and tools that you could try out to boost your online sales this year during Black Friday and Cyber Monday this year.

10 Black Friday and Cyber Monday Advertising Strategies to test 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are two of the very few times when you are in a position to offer huge discounts on your product cost without compromising the company's image. The most popular offers for limited time offered by online companies are:

  • Coupon codes which offer a certain percentage discount on the purchases of customers. Also, you can offer exclusive coupon codes for the customers who are loyal to you for recognition of their support for your company and to build loyalty among your customers.
  • A free gift when you purchase. Additionally, it helps create a sense of community that helps your customers to keep coming back to your store. Be sure to give your customers the items they need i.e. complementary products to what they're planning on buying.

The complementary gift could be added along with the main digital product in order to make sure that your customers can receive everything instantly when they make a purchase.

2. Limited-Edition Launch Items

The process of making limited-edition products typically involves putting something new to the top-selling items you offer. For example, if you're currently selling wall art that is digital, it's possible to release a special design of wall art with personalization which allows customers to enter their names or family photos.

It gives users to experiment with innovative products. If it is successful it is possible to create innovative products that are best-selling when you participate in this. Limited-edition releases of your products draw attention to your online company and your brand. This increased visibility can result in increased customer interest and also the sale of your current or new items.

3. Cross-sell Complementary Products

Cross-selling is the idea providing your customers with a product(s) in addition to the purchase they made initially. The concept of cross-selling can be a good way to increase the number of purchases of both returning and new customers, who may otherwise be leaving some things behind in your shop because they've never had an opportunity to see other items they could find interesting.

Imagine the scenario that one of your customers has purchased an eBook on "Beginner Stage Vegan Recipes". We suggest they go through"Advanced Vegan Recipe for Level 1" or "Advanced vegan recipes for level 1" and then offer a special discount for them to purchase both books within the same purchase. Utilize catchy phrases such as "You may also like this" as well as "Others have bought" to entice your customers.

The ability to create a cross-selling promotion within under 1 minute employing its free cross-selling tools.

4. Bundle Multiple Products

In order to put a unique spin on this strategy You could design a unique-occasional product listing to evoke the emotion is reminiscent of FOMO (Fear of Not Being Able to Buy it) for the customers. You can also make them feel compelled to purchase ahead of the date at which the item is gone.

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5. Launch an affiliate marketing program

Affiliate Marketing is a process that permits affiliate partners to receive a fee for promoting products from your online store. If you're successful in bringing a sale that the affiliates deliver to your store, you'll pay your affiliates a share of commission every month.

The ability to make your product accessible via affiliate marketing is an excellent way to boost the sales and marketing efforts of your company with your affiliate marketing network by allowing them to advertise your product for you. Black Friday and Cyber Monday is a great opportunity to collaborate with content creators, bloggers and other high-profile individuals to market your products and distribute your profits to them through affiliate commissions. You can offer your customers the chance of earning an increase in commissions during the biggest shopping season of the year  to motivate them to promote your product in greater detail.

It is easy to establish an affiliate program to promote your store online with this easy-to-follow guide.

6. Launch a Referral System

In contrast to affiliate marketing, a it is a completely different type of marketing which does have no commissions. Contrary to affiliate marketing referral program does not need the distribution of commissions. Referral System - or sometimes known as word-of-mouth marketing - is one of the strategies used to encourage your clients to recommend your products to their family and friends, or on their social media. In exchange to those who make a purchase that is successful, each of your customers and the person who refers them will receive discount codes for the purchase.

It is an effective strategy to market your business because customers' friends and family are receiving recommendations from their trusty networks, making it much more likely you'll achieve many sales through the online shop.

You can easily make a referral system for your online store at by following this step-by-step guide.

7. Run a Giveaway

Offering a prize on your social media pages is an excellent method to receive real-time feedback by your followers. Offer them the opportunity to win prizes when they've completed specific actions e.g. checking your social media profiles, sharing your products via social media, and so on. It's a fantastic way to increase your social media following while pleasing your current and clients.

8. Launch pre-sale or pre-order items

Pre-orders, also known as pre-sales is an order placed for the item which hasn't been launched. Selling pre-sale or pre-order items on BlackFriday will allow you to gauge the amount of excitement customers have in the coming products. Pre-orders also give your customers a reason to be excited to return to your store online as well as increase sales on other products as well.

Read this tutorial for instructions on setting up order pre-orders on your website.

9. Offer Upgrade Discount

Make sure to remember that the season of shopping for Christmas doesn't not finish on Black Friday nor Cyber Monday. Christmas is also one of the biggest shopping periods in the entire year. Offer upgrade discounts for your customers can encourage clients to come back to your store at an earlier date to purchase more items for less.

Check out this article on how upgrade discounts work and the best way to setup it.

10. Social Discount Promotion

It's generally accepted that one of the top ways to convince customers to spread the word about your business via the social media platforms is by offering them incentives, possibly as an advertisement on social platforms. is the social discount feature that lets you offer customers an automatic discount for their purchase through posting your product's information on Facebook and other platforms. This is a powerful method to reach out to the friends and family of your clients which could turn into the next ones and boost your brand exposure.

8 Tips to Prepare prior to Black Friday and Cyber Monday 2022

It's possible to find out if certain products' popularity increases or decreases during the holiday season through Google Trends. You should make sure that you modify Google Trends' settings for the various countries as well as timeframes. As an example, if you look up "personalized present" via Google Trends, you'll see how popular this search tends to be at its peak in the period of holidays. This is an excellent option to incorporate into your shop if you make products like custom digital artwork.

2. Optimize the Product Page's Search Engine Optimization and Purchase Conversion

The sales at online stores do not occur on the spur of the moment. Keep in mind that your clients go through several difficult choices before deciding whether or not to purchase your items. Optimizing your product pages allows you to help your clients to make the right choices and assure that you are changing the majority of those who browse your website into paying customers.

Here are a few suggestions for how to increase the amount of time the page's visitors are converted to your products:

Install a countdown clock.

By using timers to create an atmosphere of urgency for the customers of your website could motivate people to buy right now rather than stumbling away in search of "think about it later". Many customers procrastinate when shopping. Although you shouldn't bribe customers into buying something or turn people into desperate buyers however we want the customers to take action. This is where timers can help you!

Enable Payment Buttons

Payment buttons offer you a sense of transaction security and can increase your purchase conversion. It is possible to turn on the payment buttons in your Store Builder > Footer > Pay icons

76% of customers are looking for secure payment in addition to simplicity when shopping online. It's important to close the loop if you have customers who are worried about security concerns while shopping online.

Showcase Customer Reviews

   88 per cent of clients believe that online reviews are just as trustworthy in the same the same way that personal recommendations are.

Since your customers can't hold the product they purchase with their own hands or even look them up using the eyes of their own, they'll need look at online reviews written by other buyers to offer social proof. The reviews of other customers could be an important factor when purchasing. Instead of forcing customers to quit your site to read reviews on other sites it is better to make reviews readily available in your online store instead.

This is a quick instruction on how to set up reviews of customers to show in HTML0. Customer reviews are a feature that also comes with the ability to accept reviews as well as automated post-purchase reviews to help reviewers make the process easier.

Enhance Copywriting in Product Descriptions for Better Quality

Words are powerful when it comes to improving your pages for sale. To encourage your visitors to purchase the products you offer, consider optimizing your product description so that they are reminded about the worth of your product.

Be aware that copywriting on the product's page contributes to SEO enhancement efforts. It allows your pages for your items to be more prominent in Google search results. This means more visitors for your pages for products and also your store's overall. You can use tools like Ahrefs Keyword Explorer to discover keywords you ought to make use of to get your items more visibility on Google Search.

It is a short guide on ways to improve your website's SEO in the Christmas season.

The process of converting visitors into paying customers takes a meticulous collection of your visitors' experiences. Just throwing a few random list of your offerings for customers won't be able to work!

Design a unique holiday collection of products that people are most likely to seek out in the days between Black Friday and Cyber Monday. You could also think about designing a collection specifically to offers items.

The following is a quick guide to how you can create collections of your products with the help of.

4. Optimize Your Website for Mobile Ecommerce

According to Statista, 72.9 percent of all eCommerce sales will originate from mobile sales, up from 58.9 percent in 2017.

There is one thing for that is for certain: your website needs to be optimized for those who plan to make purchases using phones. Make sure all the essential information regarding your product can be seen in the mobile version along with any additional irrelevant data should be placed on a FAQ page.

Store Builder lets you switch between the desktop and mobile view so that you can ensure your site's performance is optimal in both views.

5. Improve the experience of checking out

Unwieldy checkout procedures are the recipe for low sales as it places unnecessary barriers between your clients and the items they buy. Don't allow your customers' enthusiasm wear away just because of an unpleasant check-out encounter.

The checkout process has been designed to be optimized to allow online sales of products since it does not require unnecessary information, such as physical addresses.

Check out your shopping cart as a customer and determine what could be improved. If you've made use of coupon codes, you should make sure to test the checkout process to ensure that you've configured your coupon code in the correctly.

Also, it is important to check whether you've provided the greatest payment options available to your clients. At the same time you'll be able join with the Stripe along with PayPal in order to give the greatest payment choices for your customers

6. Provide Customer Service to Your Customers

In order to ensure that your support for customers is up to par is about anticipating what kinds of inquiries you expect to receive from clients. It's possible to build an FAQ area on your website that will answer customers' most urgent queries, and reduce the amount of ticket requests for support.

You must ensure you have the capacity to handle the requests of customers, because poor customer service is the recipe for poor online reviews. Make saved responses for the most frequently-asked queries to cut down on the time required to respond to requests to help.

Positive customer experiences are essential for building trust between your business's online customers.

7. Create Noise! Promote, Promote, Promote!

Make sure that your incredible sales on your online stores don't simply declare it. This is the perfect chance to advertise your Black Friday and Cyber Monday discounts and to get your message out using every feasible means. It includes, but isn't limited to:

  • Newsletters sent via email. Customers will search through their email inboxes looking for great discounts from their favorite stores on the internet. You should think about creating a segment of your list of customers who receive emails and sending pertinent content that is appealing to your target audience and then delivering your promotions to those who require them. Make sure you are aware that Black Friday and Cyber Monday are all about time-sensitive deals. Design email messages that invoke an urgency.
  • Social media. The social media platforms such as Instagram, TikTok, and Facebook are excellent channels to share about your Black Friday and Cyber Monday strategies with your clients (through natural posts or advertising paid for).
  • Blog. You can create gift ideas guidebooks that your customers can use to save them the hassle of trying to come up with unique gifts for their beloved ones.

8. Be sure to plan ahead to be ready for The Next Biggest Thing ....Christmas!

If you've increased the online sales of your shop in the period of Black Friday and Cyber Monday It's now time to start thinking about the next step... the Christmas season! Instead of just making one-off purchases on Black Friday, think about what you can do to convert these one-time customers into long-term customers.

Use the strategies for marketing we presented in our previous article to advertise Christmas. It's also beneficial to communicate with your customers via an email that informs your customers about the coming promotions for Christmas and/or by sending questionnaires to customers. It will ensure you're taking into account their feedback regarding how you can improve the Christmas shopping experience for them. the products you offer.

Best Digital Product Ideas to use for Black Friday

E-book

Revenue from the sale of ebooks reached 1.1 billion dollars in 2020. It's up by 11.86 percentage over 983.3 million in 2019. Adult books account 41% of all ebook book sales up to 2021.

The sale of ebooks lets you offer your ebook to customers without going through the long process of paperback publishing. The ebooks you publish are accessible for purchase via the internet and read them instantly on their devices that run using electronic technology.

Audiobooks

A recent study suggests that, almost 20 percent of Americans use audiobooks.

The profit margin of audiobooks is substantial because the cost for converting books into audiobooks is not as high. Some book lovers do not like reading, so audiobooks allow readers to connect with people from different backgrounds. There are a growing number of people with reading difficulties visually impaired or just looking to buy audiobooks. Also, adding an audio version could increase the book sales.

Customized Digital Art

Christmas is just near, right following Black Friday and Cyber Monday. Personalized presents are among the most popular Christmas presents for family members and other friends. When you search for "personalized present" on Google"Trends the item has been popular during the holiday time.

The ability to personalize digital art lets customers to make memorable gifts. It's also environmentally friendly since it doesn't need packaging.

Online Course

Combining it with a no-cost digital download offer (e.g. free ebooks, free workbooks, printables that are free etc.)) could make it desirable to prospective buyers to purchase the online course bundle.

Get ready to go Black Friday and Cyber Monday

Do you have your business online ready for the biggest sale of the year? By preparing it well, you can exponentially boost the amount of sales you make during this time of celebration.

If you play your games correctly, your profits at Christmas could be higher than you imagined. Let us know in the comments section below if you have questions.

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