The marketer of today is constantly creating videos and enhancing algorithms. This is a full-time occupation. If you're a graphic designer, content marketer or a generalist within the field of marketing, the schedule is so busy is difficult to keep engaged and keep up-to-date.

Since the wisdom of people is usually condensed into 140-character tweet, just a one-minute Instagram Reel or an easy LinkedIn post, you can be inspired all day long. (No overtime required.)

14 influencers in marketing that you must be following

In this article

1.     Experts in marketing on video we enjoy
2.     Content marketing gurus to take lessons from
3.     Social media marketing experts who can assist us
4.     Search Engine Optimization and specialists in web design to remain on top of
5.     Marketing strategists doin' cool stuff

Video from marketing experts that we like

Danielle Diamond

Danielle Diamond is co-founder and CEO of Epiq Media, a video company that makes video content for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

In relation to LinkedIn Danielle's motto is "Don't be an advertisement. Make yourself the television show" and she shows her followers how to do this. She gives captivating advertisements, (short) video marketing shows, and the actual results the campaigns they create result in.

Here's a peek at her work in the creative realm to create Exit Five:

Kim Gehrig

In order to give you an example this campaign, she designed to promote Apple:

Kevin Anson

Kevin Anson is a video marketer for clients such as ClickFunnels, IBM, and Mercedes Benz. According to Kevin his website, his business has made more than 10,000 videos and advertisements in the past sixteen years. Kevin is instructing others on how to create videos through his famous YouTube channel.

Kevin's videos tend to be shorter than 10 minutes. They are focused on practical and technical tips including making videos for apps that can be included in the App Store and also the most efficient method for smoothing the audio and incorporating subtitles to YouTube videos.

Kevin's videos are available via YouTube as well as Instagram..

Content marketing experts are to be trained on the most effective techniques

Ross Simmonds

The chief executive officer of Foundation the agency that specializes in content marketing, Ross Simmonds is a master to follow when it comes to marketing content as and development. Simmonds is well-known in the realm of content marketing for her ability to interact with fellow marketing professionals, and also in putting together Twitter threads that offer a wealth of helpful advice.

Ross his success as a result of his social media platforms are a great example of reuse. Ross doesn't just posts tweets to his 60,000 followers but Ross gives digestible tips to promote his business on the Instagram platform, YouTube along with LinkedIn..

Amanda Natividad

Amanda Natividad is vice-president of Marketing at SparkToro the start-up to conduct market analysis. On Twitter she frequently gives advice on content marketing to her thousands of followers. Additionally, her monthly publication, The Menu is a deep dive into her ideas on marketing. They are also in the program as editors and authors for their own YouTube channel the Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer who works as a freelancing, as well as an expert in the field of marketing and co-founder of Content Remix that is a podcast repurposing agency. In both Twitter and LinkedIn, she shares helpful tips to improve your writing ability and reuse all types of media, including audio, video, and written content to maximize its effectiveness.

Marketing experts in social media who can inspire us

Lauren Thomas

Lauren Thomas has an extensive listing of jobs on LinkedIn and , in the past she was employed with AT&T, The Coca-Cola Company as well as Macy's currently the head of social for Intuit. Do you have any guidance for content creators?

"Do things that are proud of, and also take a little pleasure while you're doing it." Lauren Thomas, social media guru

In LinkedIn, Lauren shares her ways of reaching the people of 100,000 via TikTok and gaining confidence from leaders in social strategies as and creating new strategies for social media.

Christopher Tompkins

Christopher Tompkins is the CEO and head of the strategy department at The Go! Agency A digital marketing agency. In addition to sharing his opinions on the direction of social media marketing via LinkedIn as well as Twitter, he hosts the podcast The Bulletproof Marketing podcast. "The Bulletproof Marketer" which regularly interviews experts on growth and marketing.

Christopher is extremely optimistic about the prospects for video in marketing via social media, and has stated to Forbes:

"If you look at the current trends within the realm of digital (social and paid) take note about the number of events you're watching for each channel. You can then see how prevalent the trend is compared to before...My advice is to get off of your usual routine and get started with video as soon as you can."

Experts in SEO and web design in order to monitor

Andy Crestodina

Andy Crestodina is co-founder and chief of marketing for Orbit Media Studios which is a web design and development company. The company's team concentrates on helping customers develop attractive and functional websites that increase the number of sales. Naturally to Andy the most important aspect of creating websites built around stories is using video in a way that is advantageous. According to him, TechSmith:

Tweet

Follow Andy on LinkedIn along with Twitter for news on strategic and technical advice about SEO, analytics and also web development.

Oli Gardner

Oli Gardner serves as the chief executive officer at Be The Keynote Be The Keynote, a business which helps individuals become effective communicators. Oli is also the creator of Unbounce. Unbounce, an uncoded landing page platform.

Oli's love of marketing tools and communication is evident in the contents of his tweets and the LinkedIn blog articles. Oli regularly offers suggestions to improve the effectiveness of his online communications via videos, landing pages, or even social media video.

Neil Patel

Neil Patel is one of the biggest known name in SEO and internet marketing. This is not surprising, as it's a good thing. Everyday Patel offers new tips regarding marketing on YouTube in short, under five-minute videos. Patel covers the entire field of digital marketing broadly, sharing advice regarding how you can rank on Google in addition to how to spot new trends before they're widely known and ways to simplify the process of marketing.

With Eric Siu, a founder adviser, investor and investor Neil is also host of the program marketing school..

As well as his YouTube and podcast channel Neil is also available through Neil and also on Instagram along with LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice Marketing Director at Superside which is a well-known design firm. Through various social networks, such as LinkedIn and Twitter often she talks about the way she sees marketing and also the happenings going on within the midst of Superside.

Blog entries written by Amrita are honest and truthful, and after reading, you often get an sense that you're part of Superside. It's the Superside group. In February, for example, Amrita shared on LinkedIn that her team was investing in "a number of moonshots" in light of their situation, as she stated

"I'm calling it COMO. Similar to FOMO, COMO is an cost of not being excluded, and we'll invest in areas that we believe that COMO's price is too expensive."

Then she reported the outcomes of her investment like taking an investment in video and the way that developing an individual-focused, dynamic advertisement has increased the percentage of clicks by 48%. They also decreased the cost per click to just 62% and cut the cost per thousand down to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the co-founder and CEO of Shift ONE an on-line B2B marketing agency. A lot of his posts discuss ways that marketers can help move forward by providing users with some value. As Dylan tells Peer to Peer Marketing:

"I believe that one of the largest areas in digital marketing right moment to investigate is that of community marketing. Find out ways to create an online and physical community in which you can provide the best value and that you will have loyal and dedicated followers who purchase from you."

Dylan is on Dylan on Twitter, YouTube as well as LinkedIn.. There is also the option of listening to Dylan's audio podcast, The Dylan Kohlstadt Show that is available via the Spotify app and Apple podcasts.

Rand Fishkin

Rand Fishkin is the co-founder and the CEO of SparkToro which is an tools for research that help organizations better understand their clients. It is known on Twitter for helping users to understand how to better utilize data and data to improve the marketing strategies of their clients.

Although Rand is an advocate for the use of data and analysis to help clients across each types of marketing channel, he's experienced in person the potential that the use of video advertisements brings into the mix.:

"Video is a highly effective media with unique capabilities. What I've discovered is the power of memory and the ability to leave an image of a company that is lasting and sits with someone cannot be replicated." Rand Fishkin

Rand can also be found as a member of LinkedIn. Rand is also on LinkedIn..

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